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Vera Bradley, Inc. Director's Dealing 2016

Oct 7, 2016

34514_dirs_2016-10-07_bb01ef24-34de-49e3-a605-a3cf07efa425.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Vera Bradley, Inc. (VRA)
CIK: 0001495320
Period of Report: 2016-10-05

Reporting Person: Ray Michael C. (10% Owner)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2016-10-05 Common Stock S 1600 $15.34 Disposed 279062 Direct
2016-10-06 Common Stock S 1600 $14.83 Disposed 277462 Direct
2016-10-05 Common Stock S 3800 $15.36 Disposed 859396 Indirect
2016-10-06 Common Stock S 3800 $14.84 Disposed 855596 Indirect

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 6610469 Indirect
Common Stock 300000 Indirect
Common Stock 200000 Indirect

Footnotes

F1: The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan dated June 29, 2016.

F2: The prices reported in column 4 are weighted average prices. The shares sold on October 5, 2016 were sold in multiple transactions at prices ranging from $15.24 to $15.53, inclusive, and the shares sold on October 6, 2016 were sold in multiple transactions at prices ranging from $14.76 to $14.92, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3: The prices reported in column 4 are weighted average prices. The shares sold on October 5, 2016 were sold in multiple transactions at prices ranging from $15.23 to $15.53, inclusive, and the shares sold on October 6, 2016 were sold in multiple transactions at prices ranging from $14.76 to $14.94, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F4: The reporting person disclaims beneficial ownership of these shares.