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Vera Bradley, Inc. Director's Dealing 2016

Nov 17, 2016

34514_dirs_2016-11-17_264a4a84-c7ef-47f8-ac85-4b1dfb0a77e8.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Vera Bradley, Inc. (VRA)
CIK: 0001495320
Period of Report: 2016-11-15

Reporting Person: Ray Michael C. (10% Owner)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2016-11-15 Common Stock S 8000 $14.86 Disposed 269462 Direct
2016-11-16 Common Stock S 1600 $15.26 Disposed 267862 Direct
2016-11-15 Common Stock S 19000 $14.85 Disposed 836596 Indirect
2016-11-16 Common Stock S 3800 $15.26 Disposed 832796 Indirect

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 6610469 Indirect
Common Stock 173519 Indirect
Common Stock 126481 Indirect
Common Stock 200000 Indirect

Footnotes

F1: The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan dated June 29, 2016.

F2: The prices reported in column 4 are weighted average prices. The shares sold on November 15, 2016 were sold in multiple transactions at prices ranging from $14.75 to $15.05, inclusive, and the shares sold on November 16, 2016 were sold in multiple transactions at prices ranging from $15.19 to $15.34, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3: The prices reported in column 4 are weighted average prices. The shares sold on November 15, 2016 were sold in multiple transactions at prices ranging from $14.73 to $15.05, inclusive, and the shares sold on November 16, 2016 were sold in multiple transactions at prices ranging from $15.20 to $15.34, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F4: The reporting person disclaims beneficial ownership of these shares.

F5: On October 3, 2016, the Anne-Marie Ray 2015 Grantor Retained Annuity Trust made an annuity payment of 126,481 shares to Anne-Marie Ray, who, in turn, assigned the shares to the Anne-Marie Ray Revocable Trust.