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VEEVA SYSTEMS INC Director's Dealing 2019

Mar 8, 2019

30045_dirs_2019-03-08_ab66f6d2-9457-4ce5-8433-44b5c405eb2b.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: VEEVA SYSTEMS INC (VEEV)
CIK: 0001393052
Period of Report: 2019-03-07

Reporting Person: Zuppas Eleni Nitsa (Chief Marketing Officer)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2019-03-07 Class A Common Stock M 1700 $0.00 Acquired 13438 Direct
2019-03-07 Class A Common Stock C 3300 $0.00 Acquired 16738 Direct
2019-03-07 Class A Common Stock S 5000 $113.06 Disposed 11738 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2019-03-07 Stock Option (right to buy) $32.26 M 1700 Disposed 2024-03-14 Class A Common Stock (1700) Direct
2019-03-07 Stock Option (right to buy) $3.92 M 3300 Disposed 2023-03-25 Class B Common Stock (3300) Direct
2019-03-07 Class B Common Stock $ A 3300 Acquired Class A Common Stock (3300) Direct
2019-03-07 Class B Common Stock $ C 3300 Disposed Class A Common Stock (3300) Direct

Footnotes

F1: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F2: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F3: The option shares are fully vested and may be exercised at any time.

F4: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted
transferee" as defined in, the Issuer's restated certificate of incorporation in effect after the closing of the IPO. All shares of Class A and Class B Common
Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.