THE MISSION GROUP PLC — Director's Dealing 2026

National Storage Mechanism | Additional information

RNS Number : 3089F

Mission Group PLC (The)

21 May 2026

21 May 2026

The Mission Group plc

("MISSION" the "Company" or the "Group")

DIRECTOR/PDMR SHAREHOLDINGS

The MISSION Group plc (AIM: TMG) the Brand Performance Group, comprising of digital marketing and specialist communications Agencies, has been notified of the following dealings in the Company's ordinary shares of 10p each ("Ordinary Shares"):

·      On 19 May 2026, David Zwirn, a person closely associated with Claudine Collins, Non-Executive Director, purchased 144,000 Ordinary Shares at a price of 13.99p per Ordinary Share.

·      On 20 May 2026, Jon Kempster, Non-Executive Director, purchased 68,852 Ordinary Shares at a price of 15.26p per Ordinary Share. His beneficial holding is 68,852 Ordinary Shares.

·      On 21 May 2026, Claudine Collins, Non-Executive Director, purchased 87,793 Ordinary Shares at a price of 17p per Ordinary Share. Her beneficial holding including those Ordinary Shares held by persons closely associated with her is 231,793 Ordinary Shares; and

·    On 21 May 2026, John Carey, Chief Executive Officer, purchased 175,587 Ordinary Shares at a price of 17p per Ordinary Share. His beneficial holding is 200,587 Ordinary Shares.

ENQUIRIES:     

NOTES TO EDITORS  

The MISSION Group Plc. is the Alternative Group for Ambitious Brands.  

Delivering measurable, results-driven campaigns as the preferred creative partner for real business growth. We offer top-tier agencies, strategic specialisms and global reach delivering outstanding performance for brands. We call it Work That Counts™ www.themission.co.uk 

Further information is provided below in accordance with Article 19(3) of the UK Market Abuse Regulation No 596/2014:

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

David Zwirn

2

Reason for the notification

a)

Position/status

Person closely associated with Claudine Collins, Non-Executive Director

b)

Initial notification /Amendment

Initial

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

The MISSION Group plc

b)

LEI

213800L567CF3Z6GPZ03

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 pence each

ISIN: GB00B11FD453

b)

Nature of the transaction

Purchase of ordinary shares

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

N/A - single transaction

e)

Date of the transaction

19 May 2026

f)

Place of the transaction

London Stock Exchange, AIM

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Jon Kempster

2

Reason for the notification

a)

Position/status

Non-Executive Director

b)

Initial notification /Amendment

Initial

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

The MISSION Group plc

b)

LEI

213800L567CF3Z6GPZ03

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 pence each

ISIN: GB00B11FD453

b)

Nature of the transaction

Purchase of ordinary shares

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

N/A - single transaction

e)

Date of the transaction

20 May 2026

f)

Place of the transaction

London Stock Exchange, AIM

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Claudine Collins

2

Reason for the notification

a)

Position/status

Non-Executive Director

b)

Initial notification /Amendment

Initial

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

The MISSION Group plc

b)

LEI

213800L567CF3Z6GPZ03

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 pence each

ISIN: GB00B11FD453

b)

Nature of the transaction

Purchase of ordinary shares

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

N/A - single transaction

e)

Date of the transaction

21 May 2026

f)

Place of the transaction

London Stock Exchange, AIM

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

John Carey

2

Reason for the notification

a)

Position/status

Group Chief Executive Officer

b)

Initial notification /Amendment

Initial

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

The MISSION Group plc

b)

LEI

213800L567CF3Z6GPZ03

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 pence each

ISIN: GB00B11FD453

b)

Nature of the transaction

Purchase of ordinary shares

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

N/A - single transaction

e)

Date of the transaction

21 May 2026

f)

Place of the transaction

London Stock Exchange, AIM

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