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SWIFT TV LTD — Regulatory Filings 2008
May 21, 2008
65874_rns_2008-05-21_efcc0aad-97b2-4699-ac38-1330deea23ac.pdf
Regulatory Filings
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May 22, 2008
The Manager, Companies Australian Stock Exchange Ltd. 20 Bridge Street Sydney NSW 2000
FYI TV (a digital television station 100% owned by Celtex Ltd) produces music video of emerging artist LANA in its South Melbourne studios and enters the market for the digital media advertising dollar.
The Board of Celtex Ltd is pleased to inform the market that FYItv a wholly owned subsidiary of Celtex Ltd media business “Digital Media Australia” ( DMA ) has engaged a senior tv producer (from ASTRO satellite TV Malaysia) to produce emerging artist LANA’s new music video.
Furthermore the company is in negotiations with the same producer to develop other television programs within Australia and South East Asia. FYItv, as a worldwide digital television station, is a key platform for the promotion and marketing of emerging artists discovered by Ausmusic Ltd (100% owned music education business) and the delivery of their products globally i.e. MP3 downloads.
In conjunction with the LANA music video project, FYItv is also working on the production of a number of other TV and interactive programs, which Celtex Ltd will announce in due course.
The consequences of owning a worldwide digital TV station results in:-
a) A lessening of our dependency on traditional TV advertising for our artists and related companies; and
b) In particular enables us to acquire a significant share of the increasing worldwide digital advertising market; and
c) An interactive platform to effectively communicate with the general public and targeted audience.
Research has shown a major shift in advertising patterns over the last year with a 20% swing in advertising revenue from conventional TV to digital media platforms around the world (a 74% increase over last years digital advertising usage).
T: +613 9281 8888 F: +613 9281 8889 [email protected] www.celtex.com.au
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T: +613 9281 8888 F: +613 9281 8889 [email protected] www.celtex.com.au
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This represents a significant trend with the shifting of several billions of advertising dollars per annum to digital media platforms, a trend which market analysts expect to continue and increase.
The company is confident about the potential of its strategy to develop its media business and will be targeting a significant share of the digital media advertising market over the next 3 years.
Finally, the Board of Celtex Ltd is committed to keeping the market and shareholders informed of all of its business developments and will continue to do so as its business progresses.
To view an extract of the postproduction of LANA’s latest video DVD and other programs, news and shows visit www.fyitv.com.au
Visit our other digital media websites:Digital TV Station www.fyitv.com.au Digital Audio Production Facility www.tmfa.com.au Digital Music Magazine www.themusicgeneration.com Digital Education Curriculum www.ausmusic.com.au Digital & Physical Education Facility www.ausmusiccollege.edu.au
Yours sincerely,
Ken Roberts Executive Chairman Celtex Ltd & Group of Companies
T: +613 9281 8888 F: +613 9281 8889 [email protected] www.celtex.com.au