Snap Inc — Call Transcript 2026

Good morning, AWE. Oh my goodness, it is so great to be here. I have been looking forward to this day for such a long time, and I'm just so grateful to have the opportunity to share it with all of you. I'm Evan Spiegel, the Co-founder and CEO of Snap Inc. I've spent most of my working life trying to advance augmented reality and make computing feel a bit more human. I know so many people in this room have been working towards that exact same future. A future where computing is part of our lives, not pulling us away from each other and into screens, but helping us learn, play, work, and share in the world around us. That's what makes this community so inspiring. You have believed in this future before it was obvious, and you kept on building. Thank you. When I was a kid, I fell in love with computers. I loved that a computer could take something in your imagination and help you make it real. Suddenly, an idea that only existed in your head could exist out in the world. That feeling really inspired me. It's why I feel so fortunate to be working on what I believe is the next major leap in computing, from phones to glasses. The smartphone revolution changed my life. In fact, back in 2012, when I was still wearing V-necks Bobby and I built Snapchat because the App Store made it possible for our small team to reach nearly a billion people around the world. Steve Jobs was my hero. He was so focused on making computers easier to use, more accessible, and he wanted all of us to benefit from computers. At the original iPhone launch, I'll never forget it, he promised your life in your pocket. Boy, was he right. It was magic. Your friends, photos, music, and maps, all of it in one beautiful little device you could carry everywhere. Almost 20 years later, I think we have to ask ourselves, what happens when the device that helped us connect starts pulling our attention away from the people sitting directly across from us? What happens when computing becomes something we look down into instead of something that helps us to look up? The smartphone put our lives in our pockets. Augmented reality puts computing into the world where life actually happens. That is the shift from phones to Specs. If augmented reality is the technology that makes that possible, then the hardware really matters. There's an old saying, if you're serious about software, you have got to build your own hardware. For more than a decade, Snap has been investing in every layer of the stack to make computing more human. Developer tools, our own operating system, displays, optics. Along the way, we've invented new ways for people to communicate and express themselves, from ephemeral messaging to vertical video, to stories and lenses. Now many of our inventions are used by billions of people across the world every single day. 12 years ago, we saw the opportunity for something different. A computer you can wear, see through, and use in the moment. Specs are built from the ground up for augmented reality. A computer that understands the world around you instead of pulling you out of it. This is the future we are building, and I know so many of you are building it with us. Before I show you Specs, I want to start with the people who make our platform really matter. You. More than 450,000 developers who have built over 5 million Lenses with Snap's augmented reality tools. A new computer is never defined by hardware alone. The PC became meaningful because developers built software. The smartphone became meaningful because developers built apps. Specs will become meaningful because of the Lenses that you build. That is why we have been working so closely with our developer community. Over the past year and a half, listening carefully to your feedback, we have shipped 10 Snap OS updates with more than 40 new features and APIs. Developers have already published hundreds of Lenses for Specs. Every Lens helps us learn more about what this new computer can become. Let me show you a few examples of what is possible on Specs with the Lenses that you have built. Take a look. It's about to go down. To the floor, get up and dance. To the floor, get up and dance. Everybody, everybody. Blow it up. Everybody. Everybody. Okay. Body. Okay, everybody. Okay. Body. Okay, everybody. Blow it up. Okay, everybody. Blow it up. Okay, everybody. Blow it up. Uh-huh. Everybody. Blow it up. Blow it up. Everybody. Blow it up. Everybody, everybody. Blow it up. Everybody, everybody. Blow it up. Everybody. You want me to. Roger, Houston. We are liftoff on Apollo 11. You all have built some amazing Lenses. What I love about these experiences is that they are something totally new. They belong in the world around you, and they respond to the space you are in. They help people share experiences together, and they are all built in Lens Studio. Lens Studio started as a tool for making Lenses on Snapchat. Today, it is a powerful developer environment for real-world, immersive, and connected experiences. We gave the logo a little makeover to get it ready for Specs. Lens Studio has scene understanding and spatial mapping that lets developers build experiences that respond to the environment, like Growpile's escape room. The Lens understands the room around you, so walls, furniture, and open space can become part of the experience. Connected Lenses let people share experiences with nearby friends and family, like Fruit Defense. Yeah. Where people play together around physical objects in the same room. Because real objects on the table are tracked, they become part of the experience. Snap Cloud helps developers offload heavy assets and build more dynamic experiences, like Big Marble, a multilevel marble battle game built with a custom physics and collision system. With APIs from OpenAI and Gemini, developers can build Lenses that see, understand, and respond to the real world in real-time, like Handyman AI, which gives you visual guidance right where you need it. That's what gets me excited about AI and AR together. Not intelligence trapped in a chat box, intelligence that can see what you see, understand what you're trying to do, and help you in the moment. In just the last few months, AI has dramatically changed the way developers build software. Today, we're introducing agentic development in Lens Studio. It's designed to help you explore ideas, build prototypes, test, debug, optimize, publish, and keep improving your Lens after it ships. We know many of you already have your own AI development workflows. Starting today, we're rolling out the developer preview in Claude Code, Codex, and Cursor. That means you can bring Lens Studio agents and skills directly into the tools that you already use. Because AI is becoming a core part of how these experiences are built, we're also releasing the Specs Spatial Benchmark to evaluate how different models perform across real-world spatial tasks. There are 7 reasoning categories, including coordinate and geometric math, transformation and perspective, and spatial arrangement and layout. In our first benchmark, [GPT-5.5] performed best overall across these categories, with [Gemini 3 Flash Preview] and Kimi K2.6] close behind. Now, for years, our partners and developers have asked us to make it easier to bring their existing projects built with tools like Unity into Lens Studio. Today, we're introducing the Migration Agent. It acts as an intelligent translation layer to map your visual components and engine features directly into Lens Studio native implementations. We're also announcing the Native Development Kit, so developers can bring their own code and existing libraries into Lens Studio. With support for native C and C++ libraries, direct access to platform capabilities like camera, media, and networking, and a complete toolchain for Specs, developers can easily bring high-performance, cross-platform experiences to life. Partners like Niantic and Mapbox are already using our NDK to bring their technologies into Lenses and accelerate development time. For example, Mapbox ported their navigation engine in less than two hours. Whether you're starting from scratch or bringing something you've already built, we're making it easier than ever to create for Specs. My co-founder, Bobby, will go much deeper into these tools later today right here on the main stage at 1:00 P.M., so don't miss it. All of this work has been building towards the next generation of Specs. A very different kind of computer. Light enough to wear, powerful enough to understand the world, fast enough to make digital objects feel real, and natural enough to get out of the way. Let me show you how we've thought about Specs. Devices today force a difficult trade-off between capability and wearability. AI glasses are wearable, but they're very limited in their capability. Headsets are capable, but they're uncomfortable to wear, and they shut you out of the world. Down here, not wearable, certainly not capable, is a potato. Up and to the right are Specs, designed to be both wearable and highly capable. Wearable enough for real life. Capable enough for rich spatial computing. Everything you need is on board. No puck, no tether. Now I'm so excited because you are going to be one of the first in the world to see Specs. You ready? All right, let's go. Introducing Specs a new kind of computer designed for real life and built into see-through glasses. They're just gorgeous. Let's start from the moment that you put them on. Specs are made from high-performance Swiss TR90 polymer. We call it plastic titanium. Light enough to be worn for hours. That matters because if a computer is going to be part of everyday life, it has to feel natural. Specs come in two sizes. The 47-millimeter frame weighs just 132 grams. The 52-millimeter frame weighs 136 grams. They support a wide range of prescriptions that can be inserted and removed so you can see clearly and easily share your Specs with friends and family. Now let's talk about what you can see through Specs. Specs feature a new proprietary optical engine with a liquid crystal on silicon display that delivers one of the richest and most immersive visual experiences today. The glass that carries light from the display to your eyes is called the waveguide. Our new waveguide uses billions of invisibly small nanostructures, so small that more than 10,000 can fit on the tip of a single hair. They guide light exactly where it needs to go, creating a big, bright image and an immersive 51-degree field of view. That's equivalent to a 24-inch desktop display or a 115-inch home cinema screen placed about 10 feet away. You get 16 million colors for sharper contrast and richer, smoother visuals. Now check this out. Specs use the same advanced technology found in Boeing 787 Dreamliner windows. The electrochromic lenses gently shift from clear to tinted in just 10 seconds. Across the full optical stack, we've driven a nearly 35% increase in transparency, so you can see the world clearly and crisply through the waveguide. That matters because Specs are not designed to replace the world. They're designed to bring computing into it. For digital content to feel real, Specs have to understand the world and respond instantly. Specs use two Snapdragon processors, one for computer vision and one dedicated to running lenses. Together, this efficient architecture powers the advanced capabilities of Specs. It enables high-speed hand tracking with lower latency and lower power consumption, interactions feel more natural, digital content feels grounded, and battery life goes further. Verified by advanced robotic measurement systems, Specs deliver a truly remarkable seven-millisecond motion to photon latency. That means when you move, the digital overlay keeps up quickly enough to feel like it really belongs there. That's what allows Specs to anchor lenses in the real world. Now, the most important thing about Specs is not any single technical spec. It's how naturally they fit into the flow of your day. Specs can bring powerful real-world tools into your view exactly when you need them. Directions can appear as you move through a city, a station, or a building. Measurements can line up with the space right in front of you. Real-time translation keeps you in the conversation. Suggestions can appear in context instead of being buried in a search result or a how-to video. That's the power of spatial computing. Specs provide a beautiful private display wherever you are. I'm excited, too. It's going to be awesome. You can watch a movie, you can browse the web, or expand your laptop display. Because Specs are see-through, you're not sealed off from the world. You can look away, talk to someone, stay aware of what's happening around you, and come back to your content right where you left it. You can cast your screen, you can open a whiteboard, you can put ideas in space. For people who move between places, at home, at work, on a train, or in a hotel room, that changes what a workspace can be. Then there are the hundreds of Lenses that simply could never have existed before. For example, Specs can help you read the green while you practice your putt. Drum Kit overlays interactive lessons onto your drum set, making it easier than ever to learn, practice, and improve. Vector Fields can make invisible forces visible, helping students understand motion, pressure, and flow in the space around them. Because AR doesn't just make old software more convenient, it makes new experiences possible. Experiences that are useful, shared, playful, and full of wonder. With all this capability, battery life is really important. We designed Specs for a range of ways you might use them throughout your day. Specs offer up to four hours of mixed-use battery life, including audio and video playback, AI assistance, Lenses, Bluetooth notifications, and more. The custom charging cable snaps into place magnetically, so you can easily power Specs while wearing them for extended use. That same charging interface also supports streaming video over USB-C when you use the display cable to connect your Specs to your computer, your phone, or gaming device to use them as a large immersive display. The included charging case offers four charges on the go, giving you up to 20 total hours of mixed use. Put simply, Specs are the most capable and most wearable AR glasses ever built. Those copycats up north aren't going to be stealing this one. We've filed more than 7,000 patents throughout the development of Specs. As we bring computing into a form this personal, trust is just as important as capability. Specs are designed to see and understand the world around you. It's why privacy has to be built in from the very beginning. Specs only work if people trust them. We've kept our approach simple. Specs ask clearly before accessing sensitive information. The LED light glows when someone is recording. They protect data by design, prioritizing on-device processing, and they give people control over what gets stored, synced, shared, or deleted. We're going to share a lot more about Specs, including major updates to our operating system and maybe a few other surprises later this fall. First, we thought you might want to hear from a few developers who are already building with Specs. Oh, I'm so happy. I'm so happy. Okay. Okay, you ready? Specs. Feels nice. Looks cool, too. We can do together. Whoa. Nice. Looks good. Okay. Sacré bleu. This looks slick. I love it. It feels super natural. I'm really shocked how light this is. The chargeable case. Yes. These fit like real glasses. Now, these are comfortable. People will rock these. Fashionable. Fashionable. Look, I feel like $1 million. I'm so happy to have this opportunity to see them right now. It's a tool that is supposed to break boundaries of what's possible. It's lovely having this device that enables us to be connected to the digital side, but still be a lot more present with each other. I'm excited to just be able to just hand someone this case and say, "I made something for this. You can join the Specs developer community today and start building with the new Lens Studio agents and skills. You can apply to test your Lens prototypes on Specs at one of our studios around the world. At launch, Commerce Kit will begin powering in-Lens subscriptions and purchases so you can build real businesses on Specs. Yes. New computers almost always begin as something that just a few people can really afford. When Apple introduced the Macintosh in 1984, it cost $2,495. Adjusted for inflation, that would be close to $8,000 today. More recently, spatial computers like the Vision Pro or HoloLens have started around $3,500. We gave ourselves a very difficult challenge. Specs had to be capable, they had to be wearable, and they had to be more accessible than any other spatial computer has ever been before. Today, we're introducing Specs for $2,195. You can pre-order today at specs.com, and they're expected to ship this fall. Before we close, I wanted to share one more thing. Today, we're launching a global campaign shot by the legendary photographer Steven Meisel and featuring an amazing group of visionaries who have been so much fun to work with. Jimmy Butler. Imogen Heap. Hoyeon. Jack Harlow. Kaia Gerber. Over the past several months, we've been working together to imagine new experiences for Specs that will debut this fall, and each visionary brings a unique perspective on how Specs can support creativity, expression, presence, and play. This is just the beginning. Together, we will create something truly special. A future where computing empowers us, brings us closer together, and reconnects us with the world around us. I could not be more grateful to all of you for being our partners on this journey. Thank you so much

Speaker 1: Good morning, AWE. Oh my goodness, it is so great to be here. I have been looking forward to this day for such a long time, and I'm just so grateful to have the opportunity to share it with all of you. I'm Evan Spiegel, the Co-founder and CEO of Snap Inc. I've spent most of my working life trying to advance augmented reality and make computing feel a bit more human. I know so many people in this room have been working towards that exact same future. A future where computing is part of our lives, not pulling us away from each other and into screens, but helping us learn, play, work, and share in the world around us. That's what makes this community so inspiring. You have believed in this future before it was obvious, and you kept on building. Thank you. Good morning, AWE. good morning awe Oh my goodness, it is so great to be here. oh my goodness it is so great to be here I have been looking forward to this day for such a long time, and I'm just so grateful to have the opportunity to share it with all of you. i have been looking forward to this day for such a long time and i'm just so grateful to have the opportunity to share it with all of you I'm Evan Spiegel, the Co-founder and CEO of Snap Inc. I've spent most of my working life trying to advance augmented reality and make computing feel a bit more human. i'm evan spiegel the co-founder and ceo of snap inc i've spent most of my working life trying to advance augmented reality and make computing feel a bit more human I know so many people in this room have been working towards that exact same future. i know so many people in this room have been working towards that exact same future A future where computing is part of our lives, not pulling us away from each other and into screens, but helping us learn, play, work, and share in the world around us. a future where computing is part of our lives not pulling us away from each other and into screens but helping us learn play work and share in the world around us That's what makes this community so inspiring. that's what makes this community so inspiring You have believed in this future before it was obvious, and you kept on building. you have believed in this future before it was obvious and you kept on building Thank you. thank you When I was a kid, I fell in love with computers. I loved that a computer could take something in your imagination and help you make it real. Suddenly, an idea that only existed in your head could exist out in the world. That feeling really inspired me. It's why I feel so fortunate to be working on what I believe is the next major leap in computing, from phones to glasses. The smartphone revolution changed my life. In fact, back in 2012, when I was still wearing V-necks Bobby and I built Snapchat because the App Store made it possible for our small team to reach nearly a billion people around the world. Steve Jobs was my hero. He was so focused on making computers easier to use, more accessible, and he wanted all of us to benefit from computers. When I was a kid, I fell in love with computers. when i was a kid i fell in love with computers I loved that a computer could take something in your imagination and help you make it real. i loved that a computer could take something in your imagination and help you make it real Suddenly, an idea that only existed in your head could exist out in the world. suddenly an idea that only existed in your head could exist out in the world That feeling really inspired me. that feeling really inspired me It's why I feel so fortunate to be working on what I believe is the next major leap in computing, from phones to glasses. it's why i feel so fortunate to be working on what i believe is the next major leap in computing from phones to glasses The smartphone revolution changed my life. the smartphone revolution changed my life In fact, back in 2012, when I was still wearing V-necks Bobby and I built Snapchat because the App Store made it possible for our small team to reach nearly a billion people around the world. in fact back in 2012 when i was still wearing v-necks bobby and i built snapchat because the app store made it possible for our small team to reach nearly a billion people around the world Steve Jobs was my hero. steve jobs was my hero He was so focused on making computers easier to use, more accessible, and he wanted all of us to benefit from computers. he was so focused on making computers easier to use more accessible and he wanted all of us to benefit from computers At the original iPhone launch, I'll never forget it, he promised your life in your pocket. Boy, was he right. It was magic. Your friends, photos, music, and maps, all of it in one beautiful little device you could carry everywhere. Almost 20 years later, I think we have to ask ourselves, what happens when the device that helped us connect starts pulling our attention away from the people sitting directly across from us? What happens when computing becomes something we look down into instead of something that helps us to look up? The smartphone put our lives in our pockets. Augmented reality puts computing into the world where life actually happens. That is the shift from phones to Specs. If augmented reality is the technology that makes that possible, then the hardware really matters. At the original iPhone launch, I'll never forget it, he promised your life in your pocket. at the original iphone launch i'll never forget it he promised your life in your pocket Boy, was he right. boy was he right It was magic. it was magic Your friends, photos, music, and maps, all of it in one beautiful little device you could carry everywhere. your friends photos music and maps all of it in one beautiful little device you could carry everywhere Almost 20 years later, I think we have to ask ourselves, what happens when the device that helped us connect starts pulling our attention away from the people sitting directly across from us? almost 20 years later i think we have to ask ourselves what happens when the device that helped us connect starts pulling our attention away from the people sitting directly across from us What happens when computing becomes something we look down into instead of something that helps us to look up? what happens when computing becomes something we look down into instead of something that helps us to look up The smartphone put our lives in our pockets. the smartphone put our lives in our pockets Augmented reality puts computing into the world where life actually happens. augmented reality puts computing into the world where life actually happens That is the shift from phones to Specs. that is the shift from phones to specs If augmented reality is the technology that makes that possible, then the hardware really matters. if augmented reality is the technology that makes that possible then the hardware really matters There's an old saying, if you're serious about software, you have got to build your own hardware. For more than a decade, Snap has been investing in every layer of the stack to make computing more human. Developer tools, our own operating system, displays, optics. Along the way, we've invented new ways for people to communicate and express themselves, from ephemeral messaging to vertical video, to stories and lenses. Now many of our inventions are used by billions of people across the world every single day. 12 years ago, we saw the opportunity for something different. A computer you can wear, see through, and use in the moment. Specs are built from the ground up for augmented reality. A computer that understands the world around you instead of pulling you out of it. There's an old saying, if you're serious about software, you have got to build your own hardware. there's an old saying if you're serious about software you have got to build your own hardware For more than a decade, Snap has been investing in every layer of the stack to make computing more human. for more than a decade snap has been investing in every layer of the stack to make computing more human Developer tools, our own operating system, displays, optics. developer tools our own operating system displays optics Along the way, we've invented new ways for people to communicate and express themselves, from ephemeral messaging to vertical video, to stories and lenses. along the way we've invented new ways for people to communicate and express themselves from ephemeral messaging to vertical video to stories and lenses Now many of our inventions are used by billions of people across the world every single day. 12 years ago, we saw the opportunity for something different. now many of our inventions are used by billions of people across the world every single day 12 years ago we saw the opportunity for something different A computer you can wear, see through, and use in the moment. a computer you can wear see through and use in the moment Specs are built from the ground up for augmented reality. specs are built from the ground up for augmented reality A computer that understands the world around you instead of pulling you out of it. a computer that understands the world around you instead of pulling you out of it This is the future we are building, and I know so many of you are building it with us. Before I show you Specs, I want to start with the people who make our platform really matter. You. More than 450,000 developers who have built over 5 million Lenses with Snap's augmented reality tools. A new computer is never defined by hardware alone. The PC became meaningful because developers built software. The smartphone became meaningful because developers built apps. Specs will become meaningful because of the Lenses that you build. That is why we have been working so closely with our developer community. Over the past year and a half, listening carefully to your feedback, we have shipped 10 Snap OS updates with more than 40 new features and APIs. Developers have already published hundreds of Lenses for Specs. This is the future we are building, and I know so many of you are building it with us. this is the future we are building and i know so many of you are building it with us Before I show you Specs, I want to start with the people who make our platform really matter. before i show you specs i want to start with the people who make our platform really matter You. you More than 450,000 developers who have built over 5 million Lenses with Snap's augmented reality tools. more than 450,000 developers who have built over 5 million lenses with snap's augmented reality tools A new computer is never defined by hardware alone. a new computer is never defined by hardware alone The PC became meaningful because developers built software. the pc became meaningful because developers built software The smartphone became meaningful because developers built apps. the smartphone became meaningful because developers built apps Specs will become meaningful because of the Lenses that you build. specs will become meaningful because of the lenses that you build That is why we have been working so closely with our developer community. that is why we have been working so closely with our developer community Over the past year and a half, listening carefully to your feedback, we have shipped 10 Snap OS updates with more than 40 new features and APIs. over the past year and a half listening carefully to your feedback we have shipped 10 snap os updates with more than 40 new features and apis Developers have already published hundreds of Lenses for Specs. developers have already published hundreds of lenses for specs Every Lens helps us learn more about what this new computer can become. Let me show you a few examples of what is possible on Specs with the Lenses that you have built. Take a look. Every Lens helps us learn more about what this new computer can become. every lens helps us learn more about what this new computer can become Let me show you a few examples of what is possible on Specs with the Lenses that you have built. let me show you a few examples of what is possible on specs with the lenses that you have built Take a look. take a look

Speaker 2: It's about to go down. To the floor, get up and dance. To the floor, get up and dance. Everybody, everybody. Blow it up. Everybody. Everybody. Okay. Body. Okay, everybody. Okay. Body. Okay, everybody. Blow it up. Okay, everybody. Blow it up. Okay, everybody. Blow it up. Uh-huh. Everybody. Blow it up. Blow it up. Everybody. Blow it up. Everybody, everybody. Blow it up. Everybody, everybody. Blow it up. Everybody. You want me to. Roger, Houston. We are liftoff on Apollo 11. It's about to go down. it's about to go down To the floor, get up and dance. to the floor get up and dance To the floor, get up and dance. to the floor get up and dance Everybody, everybody. everybody everybody Blow it up. blow it up Everybody. everybody Everybody. everybody Okay. okay Body. body Okay, everybody. okay everybody Okay. okay Body. body Okay, everybody. okay everybody Blow it up. blow it up Okay, everybody. okay everybody Blow it up. blow it up Okay, everybody. okay everybody Blow it up. blow it up Uh-huh. uh-huh Everybody. everybody Blow it up. blow it up Blow it up. blow it up Everybody. everybody Blow it up. blow it up Everybody, everybody. everybody everybody Blow it up. blow it up Everybody, everybody. everybody everybody Blow it up. blow it up Everybody. everybody You want me to. you want me to Roger, Houston. roger houston We are liftoff on Apollo 11. we are liftoff on apollo 11

Speaker 1: You all have built some amazing Lenses. What I love about these experiences is that they are something totally new. They belong in the world around you, and they respond to the space you are in. They help people share experiences together, and they are all built in Lens Studio. Lens Studio started as a tool for making Lenses on Snapchat. Today, it is a powerful developer environment for real-world, immersive, and connected experiences. We gave the logo a little makeover to get it ready for Specs. Lens Studio has scene understanding and spatial mapping that lets developers build experiences that respond to the environment, like Growpile's escape room. The Lens understands the room around you, so walls, furniture, and open space can become part of the experience. Connected Lenses let people share experiences with nearby friends and family, like Fruit Defense. Yeah. You all have built some amazing Lenses. you all have built some amazing lenses What I love about these experiences is that they are something totally new. what i love about these experiences is that they are something totally new They belong in the world around you, and they respond to the space you are in. they belong in the world around you and they respond to the space you are in They help people share experiences together, and they are all built in Lens Studio. they help people share experiences together and they are all built in lens studio Lens Studio started as a tool for making Lenses on Snapchat. lens studio started as a tool for making lenses on snapchat Today, it is a powerful developer environment for real-world, immersive, and connected experiences. today it is a powerful developer environment for real-world immersive and connected experiences We gave the logo a little makeover to get it ready for Specs . we gave the logo a little makeover to get it ready for specs Lens Studio has scene understanding and spatial mapping that lets developers build experiences that respond to the environment, like Growpile's escape room. lens studio has scene understanding and spatial mapping that lets developers build experiences that respond to the environment like growpile's escape room The Lens understands the room around you, so walls, furniture, and open space can become part of the experience. the lens understands the room around you so walls furniture and open space can become part of the experience Connected Lenses let people share experiences with nearby friends and family, like Fruit Defense. connected lenses let people share experiences with nearby friends and family like fruit defense Yeah. yeah Where people play together around physical objects in the same room. Because real objects on the table are tracked, they become part of the experience. Snap Cloud helps developers offload heavy assets and build more dynamic experiences, like Big Marble, a multilevel marble battle game built with a custom physics and collision system. With APIs from OpenAI and Gemini, developers can build Lenses that see, understand, and respond to the real world in real-time, like Handyman AI, which gives you visual guidance right where you need it. That's what gets me excited about AI and AR together. Not intelligence trapped in a chat box, intelligence that can see what you see, understand what you're trying to do, and help you in the moment. In just the last few months, AI has dramatically changed the way developers build software. Where people play together around physical objects in the same room. where people play together around physical objects in the same room Because real objects on the table are tracked, they become part of the experience. because real objects on the table are tracked they become part of the experience Snap Cloud helps developers offload heavy assets and build more dynamic experiences, like Big Marble, a multilevel marble battle game built with a custom physics and collision system. snap cloud helps developers offload heavy assets and build more dynamic experiences like big marble a multilevel marble battle game built with a custom physics and collision system With APIs from OpenAI and Gemini, developers can build Lenses that see, understand, and respond to the real world in real-time, like Handyman AI, which gives you visual guidance right where you need it. with apis from openai and gemini developers can build lenses that see understand and respond to the real world in real-time like handyman ai which gives you visual guidance right where you need it That's what gets me excited about AI and AR together. that's what gets me excited about ai and ar together Not intelligence trapped in a chat box, intelligence that can see what you see, understand what you're trying to do, and help you in the moment. not intelligence trapped in a chat box intelligence that can see what you see understand what you're trying to do and help you in the moment In just the last few months, AI has dramatically changed the way developers build software. in just the last few months ai has dramatically changed the way developers build software Today, we're introducing agentic development in Lens Studio. It's designed to help you explore ideas, build prototypes, test, debug, optimize, publish, and keep improving your Lens after it ships. We know many of you already have your own AI development workflows. Starting today, we're rolling out the developer preview in Claude Code, Codex, and Cursor. That means you can bring Lens Studio agents and skills directly into the tools that you already use. Because AI is becoming a core part of how these experiences are built, we're also releasing the Specs Spatial Benchmark to evaluate how different models perform across real-world spatial tasks. There are 7 reasoning categories, including coordinate and geometric math, transformation and perspective, and spatial arrangement and layout. In our first benchmark, [GPT-5.5] performed best overall across these categories, with [Gemini 3 Flash Preview] and Kimi K2.6] close behind. Today, we're introducing agentic development in Lens Studio. today we're introducing agentic development in lens studio It's designed to help you explore ideas, build prototypes, test, debug, optimize, publish, and keep improving your Lens after it ships. it's designed to help you explore ideas build prototypes test debug optimize publish and keep improving your lens after it ships We know many of you already have your own AI development workflows. we know many of you already have your own ai development workflows Starting today, we're rolling out the developer preview in Claude Code, Codex, and Cursor. starting today we're rolling out the developer preview in claude code codex and cursor That means you can bring Lens Studio agents and skills directly into the tools that you already use. that means you can bring lens studio agents and skills directly into the tools that you already use Because AI is becoming a core part of how these experiences are built, we're also releasing the Specs Spatial Benchmark to evaluate how different models perform across real-world spatial tasks. because ai is becoming a core part of how these experiences are built we're also releasing the specs spatial benchmark to evaluate how different models perform across real-world spatial tasks There are 7 reasoning categories, including coordinate and geometric math, transformation and perspective, and spatial arrangement and layout. there are 7 reasoning categories including coordinate and geometric math transformation and perspective and spatial arrangement and layout In our first benchmark, [GPT-5.5] performed best overall across these categories, with [Gemini 3 Flash Preview] and Kimi K2.6] close behind. in our first benchmark [gpt-5.5] performed best overall across these categories with [gemini 3 flash preview] and kimi k2.6] close behind Now, for years, our partners and developers have asked us to make it easier to bring their existing projects built with tools like Unity into Lens Studio. Today, we're introducing the Migration Agent. It acts as an intelligent translation layer to map your visual components and engine features directly into Lens Studio native implementations. We're also announcing the Native Development Kit, so developers can bring their own code and existing libraries into Lens Studio. With support for native C and C++ libraries, direct access to platform capabilities like camera, media, and networking, and a complete toolchain for Specs, developers can easily bring high-performance, cross-platform experiences to life. Partners like Niantic and Mapbox are already using our NDK to bring their technologies into Lenses and accelerate development time. For example, Mapbox ported their navigation engine in less than two hours. Now, for years, our partners and developers have asked us to make it easier to bring their existing projects built with tools like Unity into Lens Studio. now for years our partners and developers have asked us to make it easier to bring their existing projects built with tools like unity into lens studio Today, we're introducing the Migration Agent. today we're introducing the migration agent It acts as an intelligent translation layer to map your visual components and engine features directly into Lens Studio native implementations. it acts as an intelligent translation layer to map your visual components and engine features directly into lens studio native implementations We're also announcing the Native Development Kit, so developers can bring their own code and existing libraries into Lens Studio. we're also announcing the native development kit so developers can bring their own code and existing libraries into lens studio With support for native C and C++ libraries, direct access to platform capabilities like camera, media, and networking, and a complete toolchain for Specs, developers can easily bring high-performance, cross-platform experiences to life. with support for native c and c++ libraries direct access to platform capabilities like camera media and networking and a complete toolchain for specs developers can easily bring high-performance cross-platform experiences to life Partners like Niantic and Mapbox are already using our NDK to bring their technologies into Lenses and accelerate development time. partners like niantic and mapbox are already using our ndk to bring their technologies into lenses and accelerate development time For example, Mapbox ported their navigation engine in less than two hours. for example mapbox ported their navigation engine in less than two hours Whether you're starting from scratch or bringing something you've already built, we're making it easier than ever to create for Specs. My co-founder, Bobby, will go much deeper into these tools later today right here on the main stage at 1:00 P.M., so don't miss it. All of this work has been building towards the next generation of Specs. A very different kind of computer. Light enough to wear, powerful enough to understand the world, fast enough to make digital objects feel real, and natural enough to get out of the way. Let me show you how we've thought about Specs. Devices today force a difficult trade-off between capability and wearability. AI glasses are wearable, but they're very limited in their capability. Headsets are capable, but they're uncomfortable to wear, and they shut you out of the world. Whether you're starting from scratch or bringing something you've already built, we're making it easier than ever to create for Specs. whether you're starting from scratch or bringing something you've already built we're making it easier than ever to create for specs My co-founder, Bobby, will go much deeper into these tools later today right here on the main stage at 1:00 P.M., so don't miss it. my co-founder bobby will go much deeper into these tools later today right here on the main stage at 1:00 p.m so don't miss it All of this work has been building towards the next generation of Specs. all of this work has been building towards the next generation of specs A very different kind of computer. a very different kind of computer Light enough to wear, powerful enough to understand the world, fast enough to make digital objects feel real, and natural enough to get out of the way. light enough to wear powerful enough to understand the world fast enough to make digital objects feel real and natural enough to get out of the way Let me show you how we've thought about Specs. let me show you how we've thought about specs Devices today force a difficult trade-off between capability and wearability. devices today force a difficult trade-off between capability and wearability AI glasses are wearable, but they're very limited in their capability. ai glasses are wearable but they're very limited in their capability Headsets are capable, but they're uncomfortable to wear, and they shut you out of the world. headsets are capable but they're uncomfortable to wear and they shut you out of the world Down here, not wearable, certainly not capable, is a potato. Up and to the right are Specs, designed to be both wearable and highly capable. Wearable enough for real life. Capable enough for rich spatial computing. Everything you need is on board. No puck, no tether. Now I'm so excited because you are going to be one of the first in the world to see Specs. You ready? All right, let's go. Introducing Specs a new kind of computer designed for real life and built into see-through glasses. They're just gorgeous. Let's start from the moment that you put them on. Specs are made from high-performance Swiss TR90 polymer. We call it plastic titanium. Light enough to be worn for hours. That matters because if a computer is going to be part of everyday life, it has to feel natural. Down here, not wearable, certainly not capable, is a potato. down here not wearable certainly not capable is a potato Up and to the right are Specs, designed to be both wearable and highly capable. up and to the right are specs designed to be both wearable and highly capable Wearable enough for real life. wearable enough for real life Capable enough for rich spatial computing. capable enough for rich spatial computing Everything you need is on board. everything you need is on board No puck, no tether. no puck no tether Now I'm so excited because you are going to be one of the first in the world to see Specs . now i'm so excited because you are going to be one of the first in the world to see specs You ready? you ready All right, let's go. all right let's go Introducing Specs a new kind of computer designed for real life and built into see-through glasses. introducing specs a new kind of computer designed for real life and built into see-through glasses They're just gorgeous. they're just gorgeous Let's start from the moment that you put them on. let's start from the moment that you put them on Specs are made from high-performance Swiss TR90 polymer. specs are made from high-performance swiss tr90 polymer We call it plastic titanium. we call it plastic titanium Light enough to be worn for hours. light enough to be worn for hours That matters because if a computer is going to be part of everyday life, it has to feel natural. that matters because if a computer is going to be part of everyday life it has to feel natural Specs come in two sizes. The 47-millimeter frame weighs just 132 grams. The 52-millimeter frame weighs 136 grams. They support a wide range of prescriptions that can be inserted and removed so you can see clearly and easily share your Specs with friends and family. Now let's talk about what you can see through Specs. Specs feature a new proprietary optical engine with a liquid crystal on silicon display that delivers one of the richest and most immersive visual experiences today. The glass that carries light from the display to your eyes is called the waveguide. Our new waveguide uses billions of invisibly small nanostructures, so small that more than 10,000 can fit on the tip of a single hair. They guide light exactly where it needs to go, creating a big, bright image and an immersive 51-degree field of view. Specs come in two sizes. specs come in two sizes The 47-millimeter frame weighs just 132 grams. the 47-millimeter frame weighs just 132 grams The 52-millimeter frame weighs 136 grams. the 52-millimeter frame weighs 136 grams They support a wide range of prescriptions that can be inserted and removed so you can see clearly and easily share your Specs with friends and family. they support a wide range of prescriptions that can be inserted and removed so you can see clearly and easily share your specs with friends and family Now let's talk about what you can see through Specs. now let's talk about what you can see through specs Specs feature a new proprietary optical engine with a liquid crystal on silicon display that delivers one of the richest and most immersive visual experiences today. specs feature a new proprietary optical engine with a liquid crystal on silicon display that delivers one of the richest and most immersive visual experiences today The glass that carries light from the display to your eyes is called the waveguide. the glass that carries light from the display to your eyes is called the waveguide Our new waveguide uses billions of invisibly small nanostructures, so small that more than 10,000 can fit on the tip of a single hair. our new waveguide uses billions of invisibly small nanostructures so small that more than 10,000 can fit on the tip of a single hair They guide light exactly where it needs to go, creating a big, bright image and an immersive 51-degree field of view. they guide light exactly where it needs to go creating a big bright image and an immersive 51-degree field of view That's equivalent to a 24-inch desktop display or a 115-inch home cinema screen placed about 10 feet away. You get 16 million colors for sharper contrast and richer, smoother visuals. Now check this out. Specs use the same advanced technology found in Boeing 787 Dreamliner windows. The electrochromic lenses gently shift from clear to tinted in just 10 seconds. Across the full optical stack, we've driven a nearly 35% increase in transparency, so you can see the world clearly and crisply through the waveguide. That matters because Specs are not designed to replace the world. They're designed to bring computing into it. For digital content to feel real, Specs have to understand the world and respond instantly. Specs use two Snapdragon processors, one for computer vision and one dedicated to running lenses. Together, this efficient architecture powers the advanced capabilities of Specs. That's equivalent to a 24-inch desktop display or a 115-inch home cinema screen placed about 10 feet away. that's equivalent to a 24-inch desktop display or a 115-inch home cinema screen placed about 10 feet away You get 16 million colors for sharper contrast and richer, smoother visuals. you get 16 million colors for sharper contrast and richer smoother visuals Now check this out. now check this out Specs use the same advanced technology found in Boeing 787 Dreamliner windows. specs use the same advanced technology found in boeing 787 dreamliner windows The electrochromic lenses gently shift from clear to tinted in just 10 seconds. the electrochromic lenses gently shift from clear to tinted in just 10 seconds Across the full optical stack, we've driven a nearly 35% increase in transparency, so you can see the world clearly and crisply through the waveguide. across the full optical stack we've driven a nearly 35% increase in transparency so you can see the world clearly and crisply through the waveguide That matters because Specs are not designed to replace the world. that matters because specs are not designed to replace the world They're designed to bring computing into it. they're designed to bring computing into it For digital content to feel real, Specs have to understand the world and respond instantly. for digital content to feel real specs have to understand the world and respond instantly Specs use two Snapdragon processors, one for computer vision and one dedicated to running lenses. specs use two snapdragon processors one for computer vision and one dedicated to running lenses Together, this efficient architecture powers the advanced capabilities of Specs. together this efficient architecture powers the advanced capabilities of specs It enables high-speed hand tracking with lower latency and lower power consumption, interactions feel more natural, digital content feels grounded, and battery life goes further. Verified by advanced robotic measurement systems, Specs deliver a truly remarkable seven-millisecond motion to photon latency. That means when you move, the digital overlay keeps up quickly enough to feel like it really belongs there. That's what allows Specs to anchor lenses in the real world. Now, the most important thing about Specs is not any single technical spec. It's how naturally they fit into the flow of your day. Specs can bring powerful real-world tools into your view exactly when you need them. Directions can appear as you move through a city, a station, or a building. Measurements can line up with the space right in front of you. Real-time translation keeps you in the conversation. It enables high-speed hand tracking with lower latency and lower power consumption, interactions feel more natural, digital content feels grounded, and battery life goes further. it enables high-speed hand tracking with lower latency and lower power consumption interactions feel more natural digital content feels grounded and battery life goes further Verified by advanced robotic measurement systems, Specs deliver a truly remarkable seven-millisecond motion to photon latency. verified by advanced robotic measurement systems specs deliver a truly remarkable seven-millisecond motion to photon latency That means when you move, the digital overlay keeps up quickly enough to feel like it really belongs there. that means when you move the digital overlay keeps up quickly enough to feel like it really belongs there That's what allows Specs to anchor lenses in the real world. that's what allows specs to anchor lenses in the real world Now, the most important thing about Specs is not any single technical spec. now the most important thing about specs is not any single technical spec It's how naturally they fit into the flow of your day. it's how naturally they fit into the flow of your day Specs can bring powerful real-world tools into your view exactly when you need them. specs can bring powerful real-world tools into your view exactly when you need them Directions can appear as you move through a city, a station, or a building. directions can appear as you move through a city a station or a building Measurements can line up with the space right in front of you. measurements can line up with the space right in front of you Real-time translation keeps you in the conversation. real-time translation keeps you in the conversation Suggestions can appear in context instead of being buried in a search result or a how-to video. That's the power of spatial computing. Specs provide a beautiful private display wherever you are. I'm excited, too. It's going to be awesome. You can watch a movie, you can browse the web, or expand your laptop display. Because Specs are see-through, you're not sealed off from the world. You can look away, talk to someone, stay aware of what's happening around you, and come back to your content right where you left it. You can cast your screen, you can open a whiteboard, you can put ideas in space. For people who move between places, at home, at work, on a train, or in a hotel room, that changes what a workspace can be. Suggestions can appear in context instead of being buried in a search result or a how-to video. suggestions can appear in context instead of being buried in a search result or a how-to video That's the power of spatial computing. that's the power of spatial computing Specs provide a beautiful private display wherever you are. specs provide a beautiful private display wherever you are I'm excited, too. i'm excited too It's going to be awesome. it's going to be awesome You can watch a movie, you can browse the web, or expand your laptop display. you can watch a movie you can browse the web or expand your laptop display Because Specs are see-through, you're not sealed off from the world. because specs are see-through you're not sealed off from the world You can look away, talk to someone, stay aware of what's happening around you, and come back to your content right where you left it. you can look away talk to someone stay aware of what's happening around you and come back to your content right where you left it You can cast your screen, you can open a whiteboard, you can put ideas in space. you can cast your screen you can open a whiteboard you can put ideas in space For people who move between places, at home, at work, on a train, or in a hotel room, that changes what a workspace can be. for people who move between places at home at work on a train or in a hotel room that changes what a workspace can be Then there are the hundreds of Lenses that simply could never have existed before. For example, Specs can help you read the green while you practice your putt. Drum Kit overlays interactive lessons onto your drum set, making it easier than ever to learn, practice, and improve. Vector Fields can make invisible forces visible, helping students understand motion, pressure, and flow in the space around them. Because AR doesn't just make old software more convenient, it makes new experiences possible. Experiences that are useful, shared, playful, and full of wonder. With all this capability, battery life is really important. We designed Specs for a range of ways you might use them throughout your day. Specs offer up to four hours of mixed-use battery life, including audio and video playback, AI assistance, Lenses, Bluetooth notifications, and more. Then there are the hundreds of Lenses that simply could never have existed before. then there are the hundreds of lenses that simply could never have existed before For example, Specs can help you read the green while you practice your putt. for example specs can help you read the green while you practice your putt Drum Kit overlays interactive lessons onto your drum set, making it easier than ever to learn, practice, and improve. drum kit overlays interactive lessons onto your drum set making it easier than ever to learn practice and improve Vector Fields can make invisible forces visible, helping students understand motion, pressure, and flow in the space around them. vector fields can make invisible forces visible helping students understand motion pressure and flow in the space around them Because AR doesn't just make old software more convenient, it makes new experiences possible. because ar doesn't just make old software more convenient it makes new experiences possible Experiences that are useful, shared, playful, and full of wonder. experiences that are useful shared playful and full of wonder With all this capability, battery life is really important. with all this capability battery life is really important We designed Specs for a range of ways you might use them throughout your day. we designed specs for a range of ways you might use them throughout your day Specs offer up to four hours of mixed-use battery life, including audio and video playback, AI assistance, Lenses, Bluetooth notifications, and more. specs offer up to four hours of mixed-use battery life including audio and video playback ai assistance lenses bluetooth notifications and more The custom charging cable snaps into place magnetically, so you can easily power Specs while wearing them for extended use. That same charging interface also supports streaming video over USB-C when you use the display cable to connect your Specs to your computer, your phone, or gaming device to use them as a large immersive display. The included charging case offers four charges on the go, giving you up to 20 total hours of mixed use. Put simply, Specs are the most capable and most wearable AR glasses ever built. Those copycats up north aren't going to be stealing this one. We've filed more than 7,000 patents throughout the development of Specs. As we bring computing into a form this personal, trust is just as important as capability. The custom charging cable snaps into place magnetically, so you can easily power Specs while wearing them for extended use. the custom charging cable snaps into place magnetically so you can easily power specs while wearing them for extended use That same charging interface also supports streaming video over USB-C when you use the display cable to connect your Specs to your computer, your phone, or gaming device to use them as a large immersive display. that same charging interface also supports streaming video over usb-c when you use the display cable to connect your specs to your computer your phone or gaming device to use them as a large immersive display The included charging case offers four charges on the go, giving you up to 20 total hours of mixed use. the included charging case offers four charges on the go giving you up to 20 total hours of mixed use Put simply, Specs are the most capable and most wearable AR glasses ever built. put simply specs are the most capable and most wearable ar glasses ever built Those copycats up north aren't going to be stealing this one. those copycats up north aren't going to be stealing this one We've filed more than 7,000 patents throughout the development of Specs. we've filed more than 7,000 patents throughout the development of specs As we bring computing into a form this personal, trust is just as important as capability. as we bring computing into a form this personal trust is just as important as capability Specs are designed to see and understand the world around you. It's why privacy has to be built in from the very beginning. Specs only work if people trust them. We've kept our approach simple. Specs ask clearly before accessing sensitive information. The LED light glows when someone is recording. They protect data by design, prioritizing on-device processing, and they give people control over what gets stored, synced, shared, or deleted. We're going to share a lot more about Specs, including major updates to our operating system and maybe a few other surprises later this fall. First, we thought you might want to hear from a few developers who are already building with Specs. Specs are designed to see and understand the world around you. specs are designed to see and understand the world around you It's why privacy has to be built in from the very beginning. it's why privacy has to be built in from the very beginning Specs only work if people trust them. specs only work if people trust them We've kept our approach simple. we've kept our approach simple Specs ask clearly before accessing sensitive information. specs ask clearly before accessing sensitive information The LED light glows when someone is recording. the led light glows when someone is recording They protect data by design, prioritizing on-device processing, and they give people control over what gets stored, synced, shared, or deleted. they protect data by design prioritizing on-device processing and they give people control over what gets stored synced shared or deleted We're going to share a lot more about Specs, including major updates to our operating system and maybe a few other surprises later this fall. we're going to share a lot more about specs including major updates to our operating system and maybe a few other surprises later this fall First, we thought you might want to hear from a few developers who are already building with Specs. first we thought you might want to hear from a few developers who are already building with specs

Speaker 2: Oh, I'm so happy. I'm so happy. Okay. Okay, you ready? Specs. Feels nice. Looks cool, too. We can do together. Oh, I'm so happy. oh i'm so happy I'm so happy. i'm so happy Okay. okay Okay, you ready? okay you ready Specs. specs Feels nice. feels nice Looks cool, too. looks cool too We can do together. we can do together

Speaker 3: Whoa. Whoa. whoa

Speaker 2: Nice. Nice. nice

Speaker 3: Looks good. Looks good. looks good

Speaker 2: Okay. Okay. okay

Speaker 3: Sacré bleu. This looks slick. Sacré bleu. sacré bleu This looks slick. this looks slick

Speaker 2: I love it. It feels super natural. I'm really shocked how light this is. The chargeable case. Yes. I love it. i love it It feels super natural. it feels super natural I'm really shocked how light this is. i'm really shocked how light this is The chargeable case. the chargeable case Yes. yes

Speaker 3: These fit like real glasses. Now, these are comfortable. People will rock these. These fit like real glasses. these fit like real glasses Now, these are comfortable. now these are comfortable People will rock these. people will rock these

Speaker 2: Fashionable. Fashionable. Look, I feel like $1 million. Fashionable. fashionable Fashionable. fashionable Look, I feel like $1 million. look i feel like $1 million

Speaker 3: I'm so happy to have this opportunity to see them right now. I'm so happy to have this opportunity to see them right now. i'm so happy to have this opportunity to see them right now

Speaker 2: It's a tool that is supposed to break boundaries of what's possible. It's a tool that is supposed to break boundaries of what's possible. it's a tool that is supposed to break boundaries of what's possible

Speaker 3: It's lovely having this device that enables us to be connected to the digital side, but still be a lot more present with each other. It's lovely having this device that enables us to be connected to the digital side, but still be a lot more present with each other. it's lovely having this device that enables us to be connected to the digital side but still be a lot more present with each other

Speaker 2: I'm excited to just be able to just hand someone this case and say, "I made something for this. I'm excited to just be able to just hand someone this case and say, "I made something for this. i'm excited to just be able to just hand someone this case and say "i made something for this

Speaker 1: You can join the Specs developer community today and start building with the new Lens Studio agents and skills. You can apply to test your Lens prototypes on Specs at one of our studios around the world. At launch, Commerce Kit will begin powering in-Lens subscriptions and purchases so you can build real businesses on Specs. You can join the Specs developer community today and start building with the new Lens Studio agents and skills. you can join the specs developer community today and start building with the new lens studio agents and skills You can apply to test your Lens prototypes on Specs at one of our studios around the world. you can apply to test your lens prototypes on specs at one of our studios around the world At launch, Commerce Kit will begin powering in-Lens subscriptions and purchases so you can build real businesses on Specs. at launch commerce kit will begin powering in-lens subscriptions and purchases so you can build real businesses on specs

Speaker 2: Yes. Yes. yes

Speaker 1: New computers almost always begin as something that just a few people can really afford. When Apple introduced the Macintosh in 1984, it cost $2,495. Adjusted for inflation, that would be close to $8,000 today. More recently, spatial computers like the Vision Pro or HoloLens have started around $3,500. We gave ourselves a very difficult challenge. Specs had to be capable, they had to be wearable, and they had to be more accessible than any other spatial computer has ever been before. Today, we're introducing Specs for $2,195. You can pre-order today at specs.com, and they're expected to ship this fall. Before we close, I wanted to share one more thing. Today, we're launching a global campaign shot by the legendary photographer Steven Meisel and featuring an amazing group of visionaries who have been so much fun to work with. Jimmy Butler. Imogen Heap. New computers almost always begin as something that just a few people can really afford. new computers almost always begin as something that just a few people can really afford When Apple introduced the Macintosh in 1984, it cost $2,495. when apple introduced the macintosh in 1984 it cost $2,495 Adjusted for inflation, that would be close to $8,000 today. adjusted for inflation that would be close to $8,000 today More recently, spatial computers like the Vision Pro or HoloLens have started around $3,500. more recently spatial computers like the vision pro or hololens have started around $3,500 We gave ourselves a very difficult challenge. we gave ourselves a very difficult challenge Specs had to be capable, they had to be wearable, and they had to be more accessible than any other spatial computer has ever been before. specs had to be capable they had to be wearable and they had to be more accessible than any other spatial computer has ever been before Today, we're introducing Specs for $2,195. today we're introducing specs for $2,195 You can pre-order today at specs.com, and they're expected to ship this fall. you can pre-order today at specs.com and they're expected to ship this fall Before we close, I wanted to share one more thing. before we close i wanted to share one more thing Today, we're launching a global campaign shot by the legendary photographer Steven Meisel and featuring an amazing group of visionaries who have been so much fun to work with. today we're launching a global campaign shot by the legendary photographer steven meisel and featuring an amazing group of visionaries who have been so much fun to work with Jimmy Butler. jimmy butler Imogen Heap. imogen heap Hoyeon. Jack Harlow. Kaia Gerber. Over the past several months, we've been working together to imagine new experiences for Specs that will debut this fall, and each visionary brings a unique perspective on how Specs can support creativity, expression, presence, and play. This is just the beginning. Together, we will create something truly special. A future where computing empowers us, brings us closer together, and reconnects us with the world around us. I could not be more grateful to all of you for being our partners on this journey. Thank you so much Hoyeon. hoyeon Jack Harlow. jack harlow Kaia Gerber. kaia gerber Over the past several months, we've been working together to imagine new experiences for Specs that will debut this fall, and each visionary brings a unique perspective on how Specs can support creativity, expression, presence, and play. over the past several months we've been working together to imagine new experiences for specs that will debut this fall and each visionary brings a unique perspective on how specs can support creativity expression presence and play This is just the beginning. this is just the beginning Together, we will create something truly special. together we will create something truly special A future where computing empowers us, brings us closer together, and reconnects us with the world around us. a future where computing empowers us brings us closer together and reconnects us with the world around us I could not be more grateful to all of you for being our partners on this journey. i could not be more grateful to all of you for being our partners on this journey Thank you so much thank you so much