News Details

Corporate | 7 September 2007 10:42

conVISUAL AG: Qualcomm and conVISUAL Unveil Live, Interactive Mobile Broadcast Demonstration at IBC 2007

conVISUAL AG / Alliance

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Qualcomm and conVISUAL Unveil Live, Interactive Mobile Broadcast
Demonstration at IBC 2007

MediaFLO Platform Advances the Mobile Media Industry with Interactive
Applications

07 September 2007 – Amsterdam, The Netherlands (IBC 2007, Hall 12, Booth
M595) / Oberhausen, Germany

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of
advanced wireless technologies and mobile data solutions, today announced
that it has joined forces with conVISUAL (ISIN: DE0006204589), a leading
provider of interactive value-added services, to demonstrate live user
interactivity with televised programming on the MediaFLO™ platform. Marking
an industry milestone, this demonstration showcases interactivity
applications tightly integrated with televised programming over a mobile
broadcast network. The MediaFLO demonstration with conVISUAL shows how
consumers can seamlessly engage with TV shows broadcast to their
MediaFLO-enabled mobile devices. Consumers can view their favorite programs
and research reality show stars, participate in polls and quizzes and even
chat live with other viewers – all without any interruption in programming.

Using conVISUAL’s interactive TV platform and the interactive features of
the MediaFLO System, the proof-of-concept demonstration will showcase live
SMS events sent to mobile viewers via MediaFLO IP datacasting that are
tightly integrated with the storylines of globally recognized television
programs. Using a split screen, viewers can watch TV while participating
with the televised content and other viewers using SMS. conVISUAL’s servers
process the SMS traffic in real time and display information such as poll
results and chat sessions right on the mobile device using MediaFLO IP
datacasting and an integrated player. This type of interactivity is
expected to become a key driver for the next phase of growth in the mobile
media sector by allowing broadcasters and mobile operators to offer
compelling new mobile TV services to subscribers.

'The convergence of mobile TV and user interactivity is a major leap
forward for the mobile media industry – one that will redefine how mobile
TV is consumed by providing an enhanced and more personalized television
viewing experience,' said John Elliott, senior director of product
management for Qualcomm MediaFLO Technologies. 'By combining conVISUAL’s
expertise in the interactive television field with the inherent advantages
of the open MediaFLO broadcast platform, we can offer an array of
interactive features to the growing MediaFLO community. We believe this
marks an exciting new development that will provide new opportunities for
both broadcasters and mobile operators to create highly attractive,
revenue-generating mobile TV services.'

'Through this collaboration with MediaFLO, we have extended our interactive
TV platform and our user-oriented software applications to illustrate the
compelling, value-added and interactive services that can be made available
to viewers,' said João Gonzaga, CTO and co-founder of conVISUAL. 'The
technology does not require users to switch menus or even leave the mobile
TV screen on their phone to access the interactive options. This translates
to users enjoying more mobile TV, and actively participating in the
content, without any interruption in programming.'

About MediaFLO
MediaFLO technology is a global mobile entertainment platform, enabling
broadcasting of high-quality video, audio, Clipcasting™ media and IP
datacasting streams to mobile handsets. FLO™ is an open, globally
recognized air interface technology standardized by the Telecommunications
Industry Association (TIA) and recommended by ITU-R for the broadcasting of
multimedia and data applications. Invented for mobility, MediaFLO is
designed to increase capacity and coverage, as well as reduce costs for
multimedia content delivery to mobile devices. More information about
MediaFLO is available at www.mediaflo.com.

About Qualcomm
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., Qualcomm is included in the S&P 500 Index and is a 2007 FORTUNE
500® company traded on The Nasdaq Stock Market® under the ticker symbol
QCOM.

About conVISUAL
conVISUAL is an international leading Full Service Provider for interactive
value added services. conVISUAL opens the market of innovative and
high-volume messaging services for network operators, TV stations, media
companies, portals and brands. Founded in October 2000 conVISUAL offers
SMS, MMS, Voice and Video Services as well as Mobile Content and Gateway
Services. Therefore conVISUAL provides both, the technical realisation and
the content issue. With offices in the U.S., Europe, and Asia, conVISUAL
has established customer contacts reaching more than 300 million end users.
conVISUAL provides interactive TV services for many TV stations, TV
networks, and media companies throughout the world including ESPN
International, NBC/Universal and MTV as well as several local U.S. TV
stations.

Qualcomm Contacts:
Mona Klausing
Qualcomm MediaFLO Technologies
Phone: 1-858-651-4268
Email: [email protected]

Emily Kilpatrick, Corporate Communications
Phone: 1-858-845-5959
Email: [email protected]

John Gilbert, Investor Relations
Phone: 1-858-658-4813
Email: [email protected]

Qualcomm is a registered trademark of Qualcomm Incorporated. Clipcasting,
FLO and MediaFLO are trademarks of Qualcomm Incorporated. All other
trademarks are the property of their respective owners.

Contact:
Sandra Wiewiorra
Investor Relations Manager
Telefon: +49 (208) 97695 - 807
E-Mail: [email protected]

07.09.2007 Financial News transmitted by DGAP