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MediaAlpha, Inc. Director's Dealing 2022

May 18, 2022

32453_dirs_2022-05-17_ead2fc4b-a9e7-4b22-afad-899a2e80ec94.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MediaAlpha, Inc. (MAX)
CIK: 0001818383
Period of Report: 2022-05-15

Reporting Person: Cunningham Catherine Hull (Chief People Officer)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2022-05-15 Class A Common Stock M 3693 Acquired 3693 Direct
2022-05-15 Class A Common Stock F 1278 $10.33 Disposed 2415 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2022-05-15 Restricted Stock Units $ M 3693 Disposed Class A Common Stock (3693.0) Direct

Footnotes

F1: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

F2: According to the RSU grant, 1,278 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

F3: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F4: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.