AI assistant
Match Group, Inc. — Call Transcript 2025
Dec 11, 2025
All right. We're gonna get started. Excellent. Welcome, everybody. My name's Ross Sandler. So I head up the Internet team here at Barclays. We're super excited to have the team from Match back for another year. So thank you. Happy to be here. Just to start, I'm gonna read the safe harbor for Tanny. For the lawyers, actually. So during this presentation and during the Q&A session, we may discuss our outlook and future performance. These future looks, these forward-looking statements may be preceded by words such as "we expect," "we believe," "we anticipate," or similar statements. These statements are subject to risk and uncertainty. Our actual results could differ materially from the views expressed today. Some of these risks have been set forth in our periodic reports filed with the SEC. Also, today we might discuss certain non-GAAP financial measures. Reconciliation to most directly comparable GAAP financial measures are provided in published materials on our IR website. These non-GAAP measures are not intended to substitute for our GAAP results. So with that out of the way, maybe you can just update us on, like, the next three years and how that would take us? Yeah. Thank you for coming. I thought we would just start with this week's recent news. So we've had some changes at Hinge, Jackie stepping up, and a creation of this new Overtone unit. So can you just talk about the transition and how this new unit is structured? Yeah. Sure. Yeah. I think it's exciting. I think it's a win-win for the company. You know, we announced that we're spinning out a company called Overtone, which is really an AI-first dating service. Think of it as akin to a personal matchmaker of sorts. That's the product experience. That's gonna be led by Justin, who's the founder and former CEO of Hinge. So yeah, I think we think it's the right structure for the business. Oh, this one? Okay. Start over again. Good? Good. Yeah. Check. Here we go. All right. Let me just start over real quick. So we announced the spin-out of Overtone and that Justin's gonna be leaving Hinge. He was the founder to run Overtone. And we've elevated the president and CMO, Jackie, to the CEO of the company. I think it's a win-win. I think it's the right structure. Jackie's been with the company for four years now. I think she'll take over Hinge without a hitch. She was the president for about the last year. So she was instrumental in running the day-to-day operations of Hinge over this year, 2025. Done a fantastic job. Hinge has hit the numbers. All systems go. So I think, you know, she's completely capable, fantastic leader, also very involved in the 2026 planning efforts. So I think it's gonna be a very smooth transition there. And she's capable leader. Will do great. We also have a great management team around here at Hinge. I feel really good about that. I think the timing's right, and Justin said that himself, and then on the Overtone sort of structure, look, we've been working on this app Justin has inside of Hinge for about the last year, made good progress but still very early, and, you know, we came up with the structure for a few reasons. One, you know, we really wanted Justin to be able to go fast, start-up mode as sort of a separate independent company. We also wanted to bring some VCs in to share in some of the risk associated with a start-up like this. You know, we'll be the largest shareholder in the company. We've got an option to buy it down the road if it's successful. But you know, these businesses often take a lot of losses in the early days. So this is a good structure where we don't have to consolidate the results and we can participate in the upside. So again, I think it's pro it's a win-win for the company and the right structure given the situation. Yeah. It's, I mean, I think, if I remember correctly, Tinder came out of a similar incubator. Right. Inside of Match and IAC way back in the day. Yep. So, yeah, you guys are good at that. Okay. So we're about a year from the Analyst Day. It was actually like the morning of this conference last year. That's true. Yeah. So that was a fun day for us. But what I thought we'd do is maybe like take a snapshot of where we are today looking ahead and talk about some of the tailwinds and headwinds in the business, as it relates to that multi-year forecast you guys laid out a year ago. So I guess starting with tailwinds, you've been at Match for a while, you know, a number of years. You've also been here for multiple CEOs. So what stands out the most about current pace, focus, and operating changes under Spencer since he took over in February? Yeah. You know, I get that question a lot. I particularly got it in the beginning when he first took over back in February. And I was talking about, you know, his energy and his experience and, you know, the breath of fresh air and the shift in focus towards users and outcomes. And that's all still true. But I think it's an easier conversation now because we're 10 months in. And I think the record shows, you know, what he's been able to do at the company, which has been a lot. And so, you know, just look at the what we've accomplished so far. You know, we restructured the company, reduced the size of it by 13%. We reorged Tinder into more autonomous product pods. We removed layers of management, one in five managers at Tinder. You know, we've increased product velocity going from shipping every two weeks to every one week. We've shifted the whole focus of the company really towards one of being users you know, myopically focused on user success and outcomes. So, like, you know, he's proven that. He's a seasoned, capable leader. And we've accomplished a lot. Now, we're still working on the end goal, which is turning MAU around and getting Tinder back to revenue growth. But I think all the steps, you know, thus far to get there, he you know, he's done a fantastic job at. I have been at the company a long time, 13 and a half years now, and a lot of CEOs. You know, I can truly say this is the, I think, the biggest shift I've seen in the shortest period of time under any CEO at the company. One of the jobs you have that's tough as a CFO, is gearing the street towards metrics that you find and that we can find as most important. So I know we aren't optimizing Tinder for payer growth or RPP. So how do you convince us, the investment community, to move off of that metric given that we've been on it for so long? And if you had to pick one metric for us to focus on at Tinder for the next, like, three years, what would that be? Yeah. I think, look, it goes back to what I just said. You know, RPP and payers is a little bit of a, you know, a lagging indicator. What we're really looking at is, and there's ways to improve those metrics that help short-term but maybe hurt long-term. And so what Spencer's really come in and said is, "Yeah. Sure. We can, we can increase price maybe, or we can increase conversion a little bit, drive those metrics up." And we've done a lot of that at Tinder over the years. But if it's not in the service of the user, if it's not increasing the value proposition or leading to better outcomes on the app, it's a little penny wise, pound foolish. And so he's sort of shifted the narrative towards, "Let's focus on the user first, getting them more outcomes on the app." And by the way, Hinge has done this the whole time. And you've seen the successes it's driven. And so the idea is, you know, Tinder should be using the same lens too. That will then lead to, you know, a few things, improve retention on the app. We know if you're getting more outcomes, you're getting into more conversations early on in your experience at Tinder, your retention is higher. That is a fact. And it also indirectly helps because if you have a great experience on the app, you know, when you do get in that relationship, and maybe decide to get off the app for a while, you're gonna tell your friends about it. That drives reconsideration, reacquisition, and user growth from that regard. Then the other factor in all this is, because we're, you know, an episodic sort of business, you know, when that relationship doesn't work out, which often is the case, you're gonna come back to Tinder again. So, you know, by focusing on that first, you know, on outcomes that will lead to MAU growth, that will then give us a stable, if not growing, user base to optimize around, you know, the revenue and the RPP and the payers will come, rather than just trying to optimize payer penetration and RPP on a shrinking user base. You can only do that for so long, and so that's sort of the shift in focus. And then, you know, the metric is, you know, the Sparks metric, which we talked about a quarter ago, which is effectively a proxy for outcomes. And so the Sparks metric is a six-way conversation, a six-way back and forth, which, you know, when you run the regression on it is, you know, and you look at sort of the curve, six-way what the six-way point is, is sort of where the curve flattens out in terms of predictability in leading to an outcome, which is a real connection. And so we went with that metric. We were using, you know, contact exchange. We talked about it a couple quarters ago. The reason we've moved away from that a little bit is because, first of all, Sparks is pretty predictive of contact exchange. Contact exchange had a little bit of, there's some issues. For example, in Europe, you can't, you know, use AI to read people's messages from a privacy perspective. So we can't. We're not even allowed to see, "Did you, you know, share a contact?" And some of our features like Double Date, you know, what we were seeing in user behavior was they're not really exchanging contacts. They're actually just saying, "Hey, let's meet here because it's a group date. Right. Then, you know, dealing with the logistics of the app. Sparks, we feel, is the best metric. We're using it internally, sort of kicking the tires on it. Then we'll decide, you know, exactly how we, you know, give that to you guys externally in terms of quarterly reporting. Got it. Okay. Back to tailwinds. So you guys mentioned on the last call this spring event that a potentially new Tinder or some new unveil comes out. So should we look at this in the context of your multi-year plan as the start of the resurgence phase in terms of MAU and revenue growth, or is this kind of the back half of the revitalization phase? I mean, to the degree you can talk about the spring event. Right. Yeah. The spring event, I would think of it as an update on the progress we're making on the revitalization phase. Okay. The reason we're doing it is because we just can't, you know, we're making a ton of progress on the product with a lot of new features and a lot of new tests. It's just really hard to share all that in an earnings call, for example. Yeah. So the idea is to share it in a lot more detail so all of you understand the progress being made, in that second phase, the revitalization phase, that we think will lead to the resurgence phase. It's still in that sometime in 2026 or 2027. That's the way to think about it. Got it. Okay. And then shifting to headwinds, or potential headwinds. So Face Check, we've talked about that in recent calls. This weighs on MAU, by low single digits, I think you guys said. Yeah. Are there other trust and safety or user outcome initiatives that could create near-term friction to MAU or headwinds to revenue? And why are these trade-offs the right long-term choice? Yeah. First of all, Face Check is, I think, phenomenal. It's been hugely impactful. It's reduced exposure to bad actors by 60%. We've never seen that with a trust and safety feature before, and you're right. We think it's gonna cause, you know, a couple points of impact to revenue, but that's a, well, you know, a worthwhile trade-off. We've, we've optimized that down from about 10 points, which is where we started out in Canada a year or so ago. So we've really done a good job there. There's not another new trust and safety feature in the, you know, in the roadmap that we think will have a similar impact. It's an ongoing battle. So it's a little hard to predict. But right now, we're focused on rolling out Face Check more broadly. Actually, a few days ago, we've rolled it out now across the U.S. at Tinder in its entirety. So that's a big step forward. Where we might see a little bit of the MAU pressure or the revenue pressure is more likely to come from some of the other user tests we're doing. You know, the Project Aurora test in Australia features that basically drive user outcomes, potentially at the expense of a little bit of short-term revenue and maybe even some users. You know, a good example would be algorithm changes that shift the weighting towards user outcomes and away from just getting likes to as many people as possible to get them to convert on the "See your likes. You pay well." Some of that. Again, we're being smart about it. We're testing it in confined markets to understand the impacts. We'll be very clear about what we think those impacts will be. We talked about 14 million potential in Q4. The reality is, you know, we're trying to be conservative in those estimates because we don't wanna hold the product teams back. In the past, they were all afraid to take bold leaps because they were sort of confined by this revenue sort of objective. What we've actually seen, which I think is good, is a lot of these tests aren't as impactful as we think. There's offsetting benefits, and so we'll have to see how that plays out, but we'll be very transparent in terms of guidance and those things on it. Cool. And a potential massive tailwind for you guys next year, which you've talked about, is we've got about $100 million potentially in the bank, so to speak, from the App Store fee changes that you could potentially redeploy in customer acquisition or product changes like you just described. How much of that do you think it's reinvested back into the business versus allowing it to drop to the bottom line? We said 90 million last, and yeah. Maybe it's a little bit from Google that. Right. Oh, that's true. Yeah. Yeah. The goal, yeah. Depending on how Google evolves, that's true. It could be more. Yeah. Yeah. Like, look, I would think about it this way. We're gonna do what we think is right. We're gonna make the necessary investments to get to ensure Tinder's long-term success and to, you know, optimize for long-term EBITDA and free cash flow and shareholder value, and that's the process we're going through right now as part of the 2026 annual planning process, that we're sort of in the middle of, and we'll use tests, like Project Aurora and other sort of tests we have going on right now to inform the 2026 plan. That's how I think about it. The good thing is it gives us a lot of optionality, obviously, so we feel like we've got plenty of optionality to do what's right for the business long-term. Okay. And another headwind, I mean, you guys get this question a lot, so I would just kind of throw it out there high level. But there's this perception that the Tinder product might need to be changed somewhat dramatically to cater to the Gen Z dating pool. You've rolled out things like Double Date, College Modes. How many more new modes do we need at Tinder, and how big of a departure do you think you need in terms of the end state of the product from, you know, its previous? Yeah. User experience? Look, I think we need to take some bold swings. Yeah. Incremental improvements to the app alone are not gonna be enough, but we also, I don't see us moving away from, you know, the core swipe experience either anytime soon. I think the way, if ever, I think the way to think about it is how can we augment what makes Tinder great, what Tinder's known for, to meet the needs of particularly of Gen Z and Gen Z women? And so Modes is a great example of that. Modes is not replacing the swipe. Modes is allowing more customization, an experience that's more akin to what Gen Z's looking for while keeping the core swipe mechanic that has made Tinder so popular. I do think there will be more modes, and we're working on those. You know, we're, you know, we've got college. We've got Double Date. We've got more to come. There's lots you could think about. But I think it's a clever way to sort of, you know, keep what makes Tinder so great but also provide an improved product experience that's, you know, what Gen Z's looking for. I think there are a few other things we're doing. You know, Chemistry's another great example. So Chemistry takes it one step further, right? Modes is a way to sort of filter your swipe experience. Chemistry is separate and apart from the swipe experience. And so think of it as, you know, a second tab. So I can go in the app and say, "Do I want to swipe, or do I want a more curated set of AI-driven matches?" and giving, you know, that's a feature that Gen Z women in particular, I think, are gonna love, and so the goal is that, to augment what makes Tinder great, but in bold ways. When all these little things ladder up, improved algos, better recommendations, better outcomes, together, it's a new product experience that, you know, lives up to the expectations that Gen Z's put on the dating app, you know, on Tinder and the category at large. Got it. You mentioned this earlier, but Sparks being this key metric that you guys are going for to, you know, determine, you know, the positive user outcome. As coverage of Sparks continues to rise, when do you expect that to translate into either aggregate MAU retention and ultimately revenue? Yeah. I did talk a little bit about it. You know, we know Sparks leads to better retention, better word of mouth. And so it will, you know, it will improve MAU. Like, we, you know, we can see that today. It's difficult to say exactly when. That takes a little bit of time and depends on, you know, how, you know, how quickly and how dramatically we can improve that metric. And there's sort of two ways we're looking at it. One is Sparks coverage, which is, the, you know, of our users we have today, how many are getting into these meaningful connections as a percentage, and then just Sparks overall. And so, you know, we've seen good improvement in Sparks coverage. Spencer's talked about that a little bit on the earnings calls. That's the first step. that should ultimately lead to but Sparks themselves are still down. Users are still down. We expect, you know, if we can drive user outcomes, that will translate into improved MAU trends. But we haven't sort of put a quarter on it yet. We're trying to do it as quickly as possible and in a, you know, a thoughtful, like, sort of long-term way. Okay, so it could potentially have a little impact on MAU. I think, yeah, the way to think about the impact on MAU, you know, this it's a little bit, nuanced. Sparks themselves leads to better retention and better MAU. But, algorithm changes that prioritize Sparks or outcomes over likes and revenue could actually have a little bit of a negative impact to MAU. Likely, what would happen is, you know, it would help women retention. It would improve the women experience. You know, today, if we're just getting as many men, as many likes as possible, the women experience on the other side is not the best. They're sort of getting flooded with, you know, men they might not wanna really actually connect with. If we flip the script and we optimize more towards meaningful connections and outcomes, the women's experience improves, but some, some men might not get as many likes as they used to, and that retention might fall off, and so we're willing to make that trade-off, and that's where this gets a little bit bumpy, and we need to sort of test our way through it, so I expect there to be some short-term noise, but long-term, it's definitely the more sustainable approach. Okay. And on the tailwinds, you mentioned earlier Project Aurora. Obviously, that's a big topic. Sounds like it's a whole new UI coupled with a new marketing plan and potentially, like, post rollout, you're driving better growth at better retention but potentially at lower, albeit acceptable margin. Is that the right way to think about it? And just broadly, thus far, with Australia, what have you guys, you know, learned? Yeah. I think that it's still early, you know. We're rolling out as many features there as quickly as possible. There are more rolling out as we speak. I wouldn't think of it as it's an entirely new UI, like. There's the old Tinder, and now there's the new Tinder. It's more what I talked about a little bit ago, which is augmenting the experience, but we're doing it all in one place. So it's adding modes. It's reimagining some of the See Who Likes You mechanics. It's adding Chemistry, and it's coupling that with marketing spend because, you know, marketing can't play the lead role in this turnaround, but it definitely has a support role to play. I think the early signs are, you know, we've seen some early green shoots there, and we're happy with the progress we're making. You know, and we're gonna use it to inform our 2026 plan. And that's sort of what we're in the middle of right now. Got it. Okay. And if we step back to MAU, and we kind of talk about that relative to some of the ecosystem safety and trust initiatives that you've done, do you believe that there's still a lot more cleanup to be done within the 47 million-ish that you talked about at the Analyst Day in terms of total MAU, or is that, like, we're at the right baseline? I think the trust and safety work doesn't end. It's an ongoing battle. It's always gonna be a high priority for us. It's always gonna be a big area of investment because it's actually the number one barrier for users entering the category, concerns, perceived concerns about trust and safety. You know, the bad actors don't quit. They don't go away. I do think Face Check is a huge leap forward. Like I said, 60% reduction in exposure to bad actors. But it's not like we have to, we can stop there. I don't expect, I don't foresee anything in the roadmap or coming down the pike that's, you know, some meaningful cleanup effort, like we had a couple, you know, a year or two ago, a couple years ago. But, you know, there's always gonna be this ongoing battle. And we're never gonna say, you know, tamp down on trust and safety efforts because it could create a little noise in MAU. That would be foolish. But no, there's not a Facebook, you know, a Face Check, you know, version two alternative or other product feature coming down the pike that I expect to have a material impact on MAU. Got it. Okay. And you started the conversation with Hinge and the change. I mean, Hinge's business has just been, you know, on fire, has been for a while. So I guess high level, you know, you guys talked about this before, but what did they get right that Tinder has gotten wrong? And then as you look into 2026, what are the biggest growth initiatives for Hinge? Yeah. I think it's this, that I guess they've done two things. One, a focus on the user and user outcomes. You know, it's the app designed to be deleted. That's been a successful recipe, and one that we think Tinder can learn from, as we've discussed today. I think the second thing they've done really well is they've balanced the roadmap. They've done a really good job of, you know, making sure a large portion of the product roadmap is centered on product innovation, maybe not things that are gonna drive revenue next quarter, but that continue to evolve the app and meet the needs of users. That, I think, has been a huge recipe for success. I think Tinder, you know, it just had such, you know, dramatic growth, no marketing spend, part of the, you know, cultural zeitgeist, biggest app in the industry. You know, we probably focus a little bit too much on monetization and not enough on sort of laying the seed for longer-term innovation. Hinge has learned from that and not made the same mistake, and I think that's showing in the results, and in terms of 2026, it's gonna be a little bit more of the same. It's gonna be a balanced roadmap around product innovation. They're sort of at the forefront of AI in the category, and that won't change either. They've had a lot of success with features like prompt feedback and others around sort of AI coaching. And then, you know, there's room for continued optimization around monetization as long as it's increasing the value proposition there. And then I think the third component is obviously geographic expansion. And so, you know, they've done a great job expanding into Mexico and Brazil, but there's more room to go there. And so, you know, we'll talk more about the ongoing expansion plans at Hinge, but that will help plant the seeds for growth, not so much in 2026, but 2027 and beyond. Okay, and on the headwind side, you mentioned rolling out Face Check in other properties. Where are you on that initiative and how material could that be to the overall business? Yeah. We're racing ahead at Hinge and at some of our other major brands. And the plan is to roll them out there as quickly as possible. We'll test it, you know. I don't foresee a one-year test because that's the beauty of our portfolio, right? We can learn from what Tinder learned and expedite rollouts in other brands, you know. If we, you know, we've obviously penciled out some preliminary numbers, you know. I expected to have some impact on those brands, but it's not material. I think the bulk of it will be at Tinder. And, you know, we've kind of sized that. And these other rollouts won't be sort of material to the overall company. Got it. Okay. And then on top of funnel, you guys showed some data at the Analyst Day that had, on one hand, it was like 220 million no-app daters. Right. And then there was 30 million of the previous Tinder Hinge, you know, churned daters. Right. Which do you view as the bigger opportunity in the near term between the no-appers and resurrecting some of that 30 million? Yeah. I mean, well, the numbers show the bigger opportunity to 220. The nuance there, I think they're both opportunities. I think the nuance is, you know, it's easier to drive reconsideration, right? So for the 30 million people who have been on these apps, have been on Tinder, and have used it, you know, what we need to do is a lot of what we've been talking about: improve the product experience, get the word of mouth flywheel going, and just evolve the product enough to where they're like, "Okay. It is new. It is different. It's worth reconsideration." So I think, and marketing can play a big role in that too. So I think that's really the near-term opportunity. You know, the 220 is more the medium-long-term opportunity that shows, you know, there's still a lot of room to go here in this. And, you know, we're, you know, if you look at our MAU, remember there's duplicates in there because we've got people on multiple apps. And if you were to dedupe that number, you know, that, you know, the 250 in total is a big number for us. You know, we could double the company if we, you know, chip away at that, so yeah, I think the reconsideration's the near-term opportunity. The new category entry is a little bit of the long-term opportunity. That is where the product innovation comes in. And that is where, you know, AI can play a role, and marketing too. I think Hinge has done some really interesting work on the marketing side that tries to explain to those who haven't tried online dating why now might be the right time. On this topic of, like, Gen Z and just non-adopters, there's a theory out there that direct messaging is a format that Gen Z feels more comfortable using and is a potential competition for you guys. So how do you respond to that secular bear case that the younger demographic just wants to DM in these other social apps and not use an actual dating product? I'll tell you what our data shows. We do a quarterly survey of singles in the U.S. that gets at a lot of these questions. And, you know, what we see is it's not stealing share from dating. It's actually, it's sort of like what the bars and the church and your parents, friends were before the digital age, alternative to online dating. Now, social media is another alternative. And there are some use cases that it does happen, but we don't see it replacing, you know, online dating as a category. We're the much more effective. We're thinking about it every day. So it happens, but it's clear in our data, it's not stealing share that we can see. Okay. That's great. So I think we're at time. We're gonna leave it there, but thank you very much for coming. Yeah. Thank you. Yeah. Thank you again. Yeah. Appreciate it. Thanks.
Speaker 2: All right. We're gonna get started. Excellent. Welcome, everybody. My name's Ross Sandler. So I head up the Internet team here at Barclays. We're super excited to have the team from Match back for another year. So thank you. All right. all right We're gonna get started. we're gonna get started Excellent. excellent Welcome, everybody. welcome everybody My name's Ross Sandler. my name's ross sandler So I head up the Internet team here at Barclays. so i head up the internet team here at barclays We're super excited to have the team from Match back for another year. we're super excited to have the team from match back for another year So thank you. so thank you
Speaker 1: Happy to be here. Happy to be here. happy to be here
Speaker 2: Just to start, I'm gonna read the safe harbor for Tanny. For the lawyers, actually. So during this presentation and during the Q&A session, we may discuss our outlook and future performance. These future looks, these forward-looking statements may be preceded by words such as "we expect," "we believe," "we anticipate," or similar statements. These statements are subject to risk and uncertainty. Our actual results could differ materially from the views expressed today. Some of these risks have been set forth in our periodic reports filed with the SEC. Also, today we might discuss certain non-GAAP financial measures. Reconciliation to most directly comparable GAAP financial measures are provided in published materials on our IR website. These non-GAAP measures are not intended to substitute for our GAAP results. Just to start, I'm gonna read the safe harbor for Tanny. just to start i'm gonna read the safe harbor for tanny For the lawyers, actually. for the lawyers actually So during this presentation and during the Q&A session, we may discuss our outlook and future performance. so during this presentation and during the q&a session we may discuss our outlook and future performance These future looks, these forward-looking statements may be preceded by words such as "we expect," "we believe," "we anticipate," or similar statements. these future looks these forward-looking statements may be preceded by words such as "we expect," "we believe," "we anticipate," or similar statements These statements are subject to risk and uncertainty. these statements are subject to risk and uncertainty Our actual results could differ materially from the views expressed today. our actual results could differ materially from the views expressed today Some of these risks have been set forth in our periodic reports filed with the SEC. some of these risks have been set forth in our periodic reports filed with the sec Also, today we might discuss certain non-GAAP financial measures. also today we might discuss certain non-gaap financial measures Reconciliation to most directly comparable GAAP financial measures are provided in published materials on our IR website. reconciliation to most directly comparable gaap financial measures are provided in published materials on our ir website These non-GAAP measures are not intended to substitute for our GAAP results. these non-gaap measures are not intended to substitute for our gaap results So with that out of the way, maybe you can just update us on, like, the next three years and how that would take us? So with that out of the way, maybe you can just update us on, like, the next three years and how that would take us? so with that out of the way maybe you can just update us on like the next three years and how that would take us
Speaker 1: Yeah. Yeah. yeah
Speaker 2: Thank you for coming. I thought we would just start with this week's recent news. So we've had some changes at Hinge, Jackie stepping up, and a creation of this new Overtone unit. So can you just talk about the transition and how this new unit is structured? Thank you for coming. thank you for coming I thought we would just start with this week's recent news. i thought we would just start with this week's recent news So we've had some changes at Hinge, Jackie stepping up, and a creation of this new Overtone unit. so we've had some changes at hinge jackie stepping up and a creation of this new overtone unit So can you just talk about the transition and how this new unit is structured? so can you just talk about the transition and how this new unit is structured
Speaker 1: Yeah. Sure. Yeah. I think it's exciting. I think it's a win-win for the company. You know, we announced that we're spinning out a company called Overtone, which is really an AI-first dating service. Think of it as akin to a personal matchmaker of sorts. That's the product experience. That's gonna be led by Justin, who's the founder and former CEO of Hinge. So yeah, I think we think it's the right structure for the business. Yeah. yeah Sure. sure Yeah. yeah I think it's exciting. i think it's exciting I think it's a win-win for the company. i think it's a win-win for the company You know, we announced that we're spinning out a company called Overtone, which is really an AI-first dating service. you know we announced that we're spinning out a company called overtone which is really an ai-first dating service Think of it as akin to a personal matchmaker of sorts. think of it as akin to a personal matchmaker of sorts that's That's the product experience. that's the product experience That's gonna be led by Justin, who's the founder and former CEO of Hinge. that's gonna be led by justin who's the founder and former ceo of hinge So yeah, I think we think it's the right structure for the business. so yeah i think we think it's the right structure for the business
Speaker 2: Oh, this one? Okay. Oh, this one? oh this one Okay. okay
Speaker 1: Start over again. Start over again. start over again
Speaker 2: Good? Good? good
Speaker 1: Good. Yeah. Good. good yeah Yeah. good yeah
Speaker 2: Check. Check. check
Speaker 1: Here we go. Here we go. here we go All right. Let me just start over real quick. So we announced the spin-out of Overtone and that Justin's gonna be leaving Hinge. He was the founder to run Overtone. And we've elevated the president and CMO, Jackie, to the CEO of the company. I think it's a win-win. I think it's the right structure. Jackie's been with the company for four years now. I think she'll take over Hinge without a hitch. She was the president for about the last year. So she was instrumental in running the day-to-day operations of Hinge over this year, 2025. Done a fantastic job. Hinge has hit the numbers. All systems go. So I think, you know, she's completely capable, fantastic leader, also very involved in the 2026 planning efforts. So I think it's gonna be a very smooth transition there. And she's capable leader. Will do great. All right. all right Let me just start over real quick. let me just start over real quick So we announced the spin-out of Overtone and that Justin's gonna be leaving Hinge. so we announced the spin-out of overtone and that justin's gonna be leaving hinge He was the founder to run Overtone. he was the founder to run overtone And we've elevated the president and CMO, Jackie, to the CEO of the company. and we've elevated the president and cmo jackie to the ceo of the company I think it's a win-win. i think it's a win-win I think it's the right structure. i think it's the right structure Jackie's been with the company for four years now. jackie's been with the company for four years now I think she'll take over Hinge without a hitch. i think she'll take over hinge without a hitch She was the president for about the last year. she was the president for about the last year So she was instrumental in running the day-to-day operations of Hinge over this year, 2025. so she was instrumental in running the day-to-day operations of hinge over this year 2025 Done a fantastic job. done a fantastic job Hinge has hit the numbers. hinge has hit the numbers All systems go. all systems go So I think, you know, she's completely capable, fantastic leader, also very involved in the 2026 planning efforts. so i think you know she's completely capable fantastic leader also very involved in the 2026 planning efforts So I think it's gonna be a very smooth transition there. so i think it's gonna be a very smooth transition there And she's capable leader. and she's capable leader Will do great. will do great We also have a great management team around here at Hinge. I feel really good about that. I think the timing's right, and Justin said that himself, and then on the Overtone sort of structure, look, we've been working on this app Justin has inside of Hinge for about the last year, made good progress but still very early, and, you know, we came up with the structure for a few reasons. One, you know, we really wanted Justin to be able to go fast, start-up mode as sort of a separate independent company. We also wanted to bring some VCs in to share in some of the risk associated with a start-up like this. You know, we'll be the largest shareholder in the company. We've got an option to buy it down the road if it's successful. We also have a great management team around here at Hinge. we also have a great management team around here at hinge I feel really good about that. i feel really good about that I think the timing's right, and Justin said that himself, and then on the Overtone sort of structure, look, we've been working on this app Justin has inside of Hinge for about the last year, made good progress but still very early, and, you know, we came up with the structure for a few reasons. i think the timing's right and justin said that himself and then on the overtone sort of structure look we've been working on this app justin has inside of hinge for about the last year made good progress but still very early and you know we came up with the structure for a few reasons One, you know, we really wanted Justin to be able to go fast, start-up mode as sort of a separate independent company. one you know we really wanted justin to be able to go fast start-up mode as sort of a separate independent company We also wanted to bring some VCs in to share in some of the risk associated with a start-up like this. we also wanted to bring some vcs in to share in some of the risk associated with a start-up like this You know, we'll be the largest shareholder in the company. you know we'll be the largest shareholder in the company We've got an option to buy it down the road if it's successful. we've got an option to buy it down the road if it's successful But you know, these businesses often take a lot of losses in the early days. So this is a good structure where we don't have to consolidate the results and we can participate in the upside. So again, I think it's pro it's a win-win for the company and the right structure given the situation. But you know, these businesses often take a lot of losses in the early days. but you know these businesses often take a lot of losses in the early days So this is a good structure where we don't have to consolidate the results and we can participate in the upside. so this is a good structure where we don't have to consolidate the results and we can participate in the upside So again, I think it's pro it's a win-win for the company and the right structure given the situation. so again i think it's pro it's a win-win for the company and the right structure given the situation
Speaker 2: Yeah. It's, I mean, I think, if I remember correctly, Tinder came out of a similar incubator. Yeah. yeah It's, I mean, I think, if I remember correctly, Tinder came out of a similar incubator. it's i mean i think if i remember correctly tinder came out of a similar incubator
Speaker 1: Right. Right. right
Speaker 2: Inside of Match and IAC way back in the day. Inside of Match and IAC way back in the day. inside of match and iac way back in the day
Speaker 1: Yep. Yep. yep
Speaker 2: So, yeah, you guys are good at that. Okay. So we're about a year from the Analyst Day. It was actually like the morning of this conference last year. So, yeah, you guys are good at that. so yeah you guys are good at that Okay. okay So we're about a year from the Analyst Day. so we're about a year from the analyst day It was actually like the morning of this conference last year. it was actually like the morning of this conference last year
Speaker 1: That's true. That's true. that's true
Speaker 2: Yeah. Yeah. yeah
Speaker 1: So that was a fun day for us. So that was a fun day for us. so that was a fun day for us
Speaker 2: But what I thought we'd do is maybe like take a snapshot of where we are today looking ahead and talk about some of the tailwinds and headwinds in the business, as it relates to that multi-year forecast you guys laid out a year ago. So I guess starting with tailwinds, you've been at Match for a while, you know, a number of years. You've also been here for multiple CEOs. So what stands out the most about current pace, focus, and operating changes under Spencer since he took over in February? But what I thought we'd do is maybe like take a snapshot of where we are today looking ahead and talk about some of the tailwinds and headwinds in the business, as it relates to that multi-year forecast you guys laid out a year ago. but what i thought we'd do is maybe like take a snapshot of where we are today looking ahead and talk about some of the tailwinds and headwinds in the business as it relates to that multi-year forecast you guys laid out a year ago So I guess starting with tailwinds, you've been at Match for a while, you know, a number of years. so i guess starting with tailwinds you've been at match for a while you know a number of years You've also been here for multiple CEOs. you've also been here for multiple ceos So what stands out the most about current pace, focus, and operating changes under Spencer since he took over in February? so what stands out the most about current pace focus and operating changes under spencer since he took over in february
Speaker 1: Yeah. You know, I get that question a lot. I particularly got it in the beginning when he first took over back in February. And I was talking about, you know, his energy and his experience and, you know, the breath of fresh air and the shift in focus towards users and outcomes. And that's all still true. But I think it's an easier conversation now because we're 10 months in. And I think the record shows, you know, what he's been able to do at the company, which has been a lot. And so, you know, just look at the what we've accomplished so far. You know, we restructured the company, reduced the size of it by 13%. We reorged Tinder into more autonomous product pods. We removed layers of management, one in five managers at Tinder. Yeah. yeah You know, I get that question a lot. you know i get that question a lot I particularly got it in the beginning when he first took over back in February. i particularly got it in the beginning when he first took over back in february And I was talking about, you know, his energy and his experience and, you know, the breath of fresh air and the shift in focus towards users and outcomes. and i was talking about you know his energy and his experience and you know the breath of fresh air and the shift in focus towards users and outcomes And that's all still true. and that's all still true But I think it's an easier conversation now because we're 10 months in. but i think it's an easier conversation now because we're 10 months in And I think the record shows, you know, what he's been able to do at the company, which has been a lot. and i think the record shows you know what he's been able to do at the company which has been a lot And so, you know, just look at the what we've accomplished so far. and so you know just look at the what we've accomplished so far You know, we restructured the company, reduced the size of it by 13%. you know we restructured the company reduced the size of it by 13% We reorged Tinder into more autonomous product pods. we reorged tinder into more autonomous product pods We removed layers of management, one in five managers at Tinder. we removed layers of management one in five managers at tinder You know, we've increased product velocity going from shipping every two weeks to every one week. We've shifted the whole focus of the company really towards one of being users you know, myopically focused on user success and outcomes. So, like, you know, he's proven that. He's a seasoned, capable leader. And we've accomplished a lot. Now, we're still working on the end goal, which is turning MAU around and getting Tinder back to revenue growth. But I think all the steps, you know, thus far to get there, he you know, he's done a fantastic job at. I have been at the company a long time, 13 and a half years now, and a lot of CEOs. You know, we've increased product velocity going from shipping every two weeks to every one week. you know we've increased product velocity going from shipping every two weeks to every one week We've shifted the whole focus of the company really towards one of being users you know, myopically focused on user success and outcomes. we've shifted the whole focus of the company really towards one of being users you know myopically focused on user success and outcomes So, like, you know, he's proven that. so like you know he's proven that He's a seasoned, capable leader. he's a seasoned capable leader And we've accomplished a lot. and we've accomplished a lot Now, we're still working on the end goal, which is turning MAU around and getting Tinder back to revenue growth. now we're still working on the end goal which is turning mau around and getting tinder back to revenue growth But I think all the steps, you know, thus far to get there, he you know, he's done a fantastic job at. but i think all the steps you know thus far to get there he you know he's done a fantastic job at I have been at the company a long time, 13 and a half years now, and a lot of CEOs. i have been at the company a long time 13 and a half years now and a lot of ceos You know, I can truly say this is the, I think, the biggest shift I've seen in the shortest period of time under any CEO at the company. You know, I can truly say this is the, I think, the biggest shift I've seen in the shortest period of time under any CEO at the company. you know i can truly say this is the i think the biggest shift i've seen in the shortest period of time under any ceo at the company
Speaker 2: One of the jobs you have that's tough as a CFO, is gearing the street towards metrics that you find and that we can find as most important. So I know we aren't optimizing Tinder for payer growth or RPP. So how do you convince us, the investment community, to move off of that metric given that we've been on it for so long? And if you had to pick one metric for us to focus on at Tinder for the next, like, three years, what would that be? One of the jobs you have that's tough as a CFO, is gearing the street towards metrics that you find and that we can find as most important. one of the jobs you have that's tough as a cfo is gearing the street towards metrics that you find and that we can find as most important So I know we aren't optimizing Tinder for payer growth or RPP. so i know we aren't optimizing tinder for payer growth or rpp So how do you convince us, the investment community, to move off of that metric given that we've been on it for so long? so how do you convince us the investment community to move off of that metric given that we've been on it for so long And if you had to pick one metric for us to focus on at Tinder for the next, like, three years, what would that be? and if you had to pick one metric for us to focus on at tinder for the next like three years what would that be
Speaker 1: Yeah. I think, look, it goes back to what I just said. You know, RPP and payers is a little bit of a, you know, a lagging indicator. What we're really looking at is, and there's ways to improve those metrics that help short-term but maybe hurt long-term. And so what Spencer's really come in and said is, "Yeah. Sure. We can, we can increase price maybe, or we can increase conversion a little bit, drive those metrics up." And we've done a lot of that at Tinder over the years. But if it's not in the service of the user, if it's not increasing the value proposition or leading to better outcomes on the app, it's a little penny wise, pound foolish. Yeah. yeah I think, look, it goes back to what I just said. i think look it goes back to what i just said You know, RPP and payers is a little bit of a, you know, a lagging indicator. you know rpp and payers is a little bit of a you know a lagging indicator What we're really looking at is, and there's ways to improve those metrics that help short-term but maybe hurt long-term. what we're really looking at is and there's ways to improve those metrics that help short-term but maybe hurt long-term And so what Spencer's really come in and said is, "Yeah. and so what spencer's really come in and said is "yeah Sure. sure We can, we can increase price maybe, or we can increase conversion a little bit, drive those metrics up." And we've done a lot of that at Tinder over the years. we can we can increase price maybe or we can increase conversion a little bit drive those metrics up." and we've done a lot of that at tinder over the years But if it's not in the service of the user, if it's not increasing the value proposition or leading to better outcomes on the app, it's a little penny wise, pound foolish. but if it's not in the service of the user if it's not increasing the value proposition or leading to better outcomes on the app it's a little penny wise, pound foolish And so he's sort of shifted the narrative towards, "Let's focus on the user first, getting them more outcomes on the app." And by the way, Hinge has done this the whole time. And you've seen the successes it's driven. And so the idea is, you know, Tinder should be using the same lens too. That will then lead to, you know, a few things, improve retention on the app. We know if you're getting more outcomes, you're getting into more conversations early on in your experience at Tinder, your retention is higher. That is a fact. And it also indirectly helps because if you have a great experience on the app, you know, when you do get in that relationship, and maybe decide to get off the app for a while, you're gonna tell your friends about it. And so he's sort of shifted the narrative towards, "Let's focus on the user first, getting them more outcomes on the app." And by the way, Hinge has done this the whole time. and so he's sort of shifted the narrative towards "let's focus on the user first getting them more outcomes on the app." and by the way hinge has done this the whole time And you've seen the successes it's driven. and you've seen the successes it's driven And so the idea is, you know, Tinder should be using the same lens too. and so the idea is you know tinder should be using the same lens too That will then lead to, you know, a few things, improve retention on the app. that will then lead to you know a few things improve retention on the app We know if you're getting more outcomes, you're getting into more conversations early on in your experience at Tinder, your retention is higher. we know if you're getting more outcomes you're getting into more conversations early on in your experience at tinder your retention is higher That is a fact. that is a fact And it also indirectly helps because if you have a great experience on the app, you know, when you do get in that relationship, and maybe decide to get off the app for a while, you're gonna tell your friends about it. and it also indirectly helps because if you have a great experience on the app you know when you do get in that relationship and maybe decide to get off the app for a while you're gonna tell your friends about it That drives reconsideration, reacquisition, and user growth from that regard. Then the other factor in all this is, because we're, you know, an episodic sort of business, you know, when that relationship doesn't work out, which often is the case, you're gonna come back to Tinder again. So, you know, by focusing on that first, you know, on outcomes that will lead to MAU growth, that will then give us a stable, if not growing, user base to optimize around, you know, the revenue and the RPP and the payers will come, rather than just trying to optimize payer penetration and RPP on a shrinking user base. You can only do that for so long, and so that's sort of the shift in focus. That drives reconsideration, reacquisition, and user growth from that regard. that drives reconsideration reacquisition and user growth from that regard Then the other factor in all this is, because we're, you know, an episodic sort of business, you know, when that relationship doesn't work out, which often is the case, you're gonna come back to Tinder again. then the other factor in all this is because we're you know an episodic sort of business you know when that relationship doesn't work out which often is the case you're gonna come back to tinder again So, you know, by focusing on that first, you know, on outcomes that will lead to MAU growth, that will then give us a stable, if not growing, user base to optimize around, you know, the revenue and the RPP and the payers will come, rather than just trying to optimize payer penetration and RPP on a shrinking user base. so you know by focusing on that first you know on outcomes that will lead to mau growth that will then give us a stable if not growing user base to optimize around you know the revenue and the rpp and the payers will come rather than just trying to optimize payer penetration and rpp on a shrinking user base You can only do that for so long, and so that's sort of the shift in focus. you can only do that for so long and so that's sort of the shift in focus And then, you know, the metric is, you know, the Sparks metric, which we talked about a quarter ago, which is effectively a proxy for outcomes. And so the Sparks metric is a six-way conversation, a six-way back and forth, which, you know, when you run the regression on it is, you know, and you look at sort of the curve, six-way what the six-way point is, is sort of where the curve flattens out in terms of predictability in leading to an outcome, which is a real connection. And so we went with that metric. We were using, you know, contact exchange. We talked about it a couple quarters ago. The reason we've moved away from that a little bit is because, first of all, Sparks is pretty predictive of contact exchange. And then, you know, the metric is, you know, the Sparks metric, which we talked about a quarter ago, which is effectively a proxy for outcomes. and then you know the metric is you know the sparks metric which we talked about a quarter ago which is effectively a proxy for outcomes And so the Sparks metric is a six-way conversation, a six-way back and forth, which, you know, when you run the regression on it is, you know, and you look at sort of the curve, six-way what the six-way point is, is sort of where the curve flattens out in terms of predictability in leading to an outcome, which is a real connection. and so the sparks metric is a six-way conversation a six-way back and forth which you know when you run the regression on it is you know and you look at sort of the curve six-way what the six-way point is is sort of where the curve flattens out in terms of predictability in leading to an outcome which is a real connection And so we went with that metric. and so we went with that metric We were using, you know, contact exchange. we were using you know contact exchange We talked about it a couple quarters ago. we talked about it a couple quarters ago The reason we've moved away from that a little bit is because, first of all, Sparks is pretty predictive of contact exchange. the reason we've moved away from that a little bit is because first of all sparks is pretty predictive of contact exchange Contact exchange had a little bit of, there's some issues. For example, in Europe, you can't, you know, use AI to read people's messages from a privacy perspective. So we can't. We're not even allowed to see, "Did you, you know, share a contact?" And some of our features like Double Date, you know, what we were seeing in user behavior was they're not really exchanging contacts. They're actually just saying, "Hey, let's meet here because it's a group date. Contact exchange had a little bit of, there's some issues. contact exchange had a little bit of there's some issues For example, in Europe, you can't, you know, use AI to read people's messages from a privacy perspective. for example in europe you can't you know use ai to read people's messages from a privacy perspective So we can't. so we can't We're not even allowed to see, "Did you, you know, share a contact?" And some of our features like Double Date, you know, what we were seeing in user behavior was they're not really exchanging contacts. we're not even allowed to see "did you you know share a contact?" and some of our features like double date you know what we were seeing in user behavior was they're not really exchanging contacts They're actually just saying, "Hey, let's meet here because it's a group date. they're actually just saying "hey let's meet here because it's a group date
Speaker 2: Right. Right. right
Speaker 1: Then, you know, dealing with the logistics of the app. Sparks, we feel, is the best metric. We're using it internally, sort of kicking the tires on it. Then we'll decide, you know, exactly how we, you know, give that to you guys externally in terms of quarterly reporting. Then, you know, dealing with the logistics of the app. then you know dealing with the logistics of the app Sparks, we feel, is the best metric. sparks we feel is the best metric We're using it internally, sort of kicking the tires on it. we're using it internally sort of kicking the tires on it Then we'll decide, you know, exactly how we, you know, give that to you guys externally in terms of quarterly reporting. then we'll decide you know exactly how we you know give that to you guys externally in terms of quarterly reporting
Speaker 2: Got it. Okay. Back to tailwinds. So you guys mentioned on the last call this spring event that a potentially new Tinder or some new unveil comes out. So should we look at this in the context of your multi-year plan as the start of the resurgence phase in terms of MAU and revenue growth, or is this kind of the back half of the revitalization phase? I mean, to the degree you can talk about the spring event. Got it. got it Okay. okay Back to tailwinds. back to tailwinds So you guys mentioned on the last call this spring event that a potentially new Tinder or some new unveil comes out. so you guys mentioned on the last call this spring event that a potentially new tinder or some new unveil comes out So should we look at this in the context of your multi-year plan as the start of the resurgence phase in terms of MAU and revenue growth, or is this kind of the back half of the revitalization phase? so should we look at this in the context of your multi-year plan as the start of the resurgence phase in terms of mau and revenue growth or is this kind of the back half of the revitalization phase I mean, to the degree you can talk about the spring event. i mean to the degree you can talk about the spring event
Speaker 1: Right. Yeah. The spring event, I would think of it as an update on the progress we're making on the revitalization phase. Right. right Yeah. yeah The spring event, I would think of it as an update on the progress we're making on the revitalization phase. the spring event i would think of it as an update on the progress we're making on the revitalization phase
Speaker 2: Okay. Okay. okay
Speaker 1: The reason we're doing it is because we just can't, you know, we're making a ton of progress on the product with a lot of new features and a lot of new tests. It's just really hard to share all that in an earnings call, for example. The reason we're doing it is because we just can't, you know, we're making a ton of progress on the product with a lot of new features and a lot of new tests. the reason we're doing it is because we just can't you know we're making a ton of progress on the product with a lot of new features and a lot of new tests It's just really hard to share all that in an earnings call, for example. it's just really hard to share all that in an earnings call for example
Speaker 2: Yeah. Yeah. yeah
Speaker 1: So the idea is to share it in a lot more detail so all of you understand the progress being made, in that second phase, the revitalization phase, that we think will lead to the resurgence phase. It's still in that sometime in 2026 or 2027. That's the way to think about it. So the idea is to share it in a lot more detail so all of you understand the progress being made, in that second phase, the revitalization phase, that we think will lead to the resurgence phase. so the idea is to share it in a lot more detail so all of you understand the progress being made in that second phase the revitalization phase that we think will lead to the resurgence phase It's still in that sometime in 2026 or 2027. it's still in that sometime in 2026 or 2027 That's the way to think about it. that's the way to think about it
Speaker 2: Got it. Okay. And then shifting to headwinds, or potential headwinds. So Face Check, we've talked about that in recent calls. This weighs on MAU, by low single digits, I think you guys said. Got it. got it Okay. okay And then shifting to headwinds, or potential headwinds. and then shifting to headwinds or potential headwinds So Face Check, we've talked about that in recent calls. so face check we've talked about that in recent calls This weighs on MAU, by low single digits, I think you guys said. this weighs on mau by low single digits i think you guys said
Speaker 1: Yeah. Yeah. yeah
Speaker 2: Are there other trust and safety or user outcome initiatives that could create near-term friction to MAU or headwinds to revenue? And why are these trade-offs the right long-term choice? Are there other trust and safety or user outcome initiatives that could create near-term friction to MAU or headwinds to revenue? are there other trust and safety or user outcome initiatives that could create near-term friction to mau or headwinds to revenue And why are these trade-offs the right long-term choice? and why are these trade-offs the right long-term choice
Speaker 1: Yeah. First of all, Face Check is, I think, phenomenal. It's been hugely impactful. It's reduced exposure to bad actors by 60%. We've never seen that with a trust and safety feature before, and you're right. We think it's gonna cause, you know, a couple points of impact to revenue, but that's a, well, you know, a worthwhile trade-off. We've, we've optimized that down from about 10 points, which is where we started out in Canada a year or so ago. So we've really done a good job there. There's not another new trust and safety feature in the, you know, in the roadmap that we think will have a similar impact. It's an ongoing battle. So it's a little hard to predict. But right now, we're focused on rolling out Face Check more broadly. Yeah. yeah First of all, Face Check is, I think, phenomenal. first of all face check is i think phenomenal It's been hugely impactful. it's been hugely impactful It's reduced exposure to bad actors by 60%. it's reduced exposure to bad actors by 60% We've never seen that with a trust and safety feature before, and you're right. we've never seen that with a trust and safety feature before and you're right We think it's gonna cause, you know, a couple points of impact to revenue, but that's a, well, you know, a worthwhile trade-off. we think it's gonna cause you know a couple points of impact to revenue but that's a well you know a worthwhile trade-off We've, we've optimized that down from about 10 points, which is where we started out in Canada a year or so ago. we've we've optimized that down from about 10 points which is where we started out in canada a year or so ago So we've really done a good job there. so we've really done a good job there There's not another new trust and safety feature in the, you know, in the roadmap that we think will have a similar impact. there's not another new trust and safety feature in the you know in the roadmap that we think will have a similar impact It's an ongoing battle. it's an ongoing battle So it's a little hard to predict. so it's a little hard to predict But right now, we're focused on rolling out Face Check more broadly. but right now we're focused on rolling out face check more broadly Actually, a few days ago, we've rolled it out now across the U.S. at Tinder in its entirety. So that's a big step forward. Where we might see a little bit of the MAU pressure or the revenue pressure is more likely to come from some of the other user tests we're doing. You know, the Project Aurora test in Australia features that basically drive user outcomes, potentially at the expense of a little bit of short-term revenue and maybe even some users. You know, a good example would be algorithm changes that shift the weighting towards user outcomes and away from just getting likes to as many people as possible to get them to convert on the "See your likes. You pay well." Some of that. Again, we're being smart about it. Actually, a few days ago, we've rolled it out now across the U.S. at Tinder in its entirety. actually a few days ago we've rolled it out now across the u.s at tinder in its entirety So that's a big step forward. so that's a big step forward Where we might see a little bit of the MAU pressure or the revenue pressure is more likely to come from some of the other user tests we're doing. where we might see a little bit of the mau pressure or the revenue pressure is more likely to come from some of the other user tests we're doing You know, the Project Aurora test in Australia features that basically drive user outcomes, potentially at the expense of a little bit of short-term revenue and maybe even some users. you know the project aurora test in australia features that basically drive user outcomes potentially at the expense of a little bit of short-term revenue and maybe even some users You know, a good example would be algorithm changes that shift the weighting towards user outcomes and away from just getting likes to as many people as possible to get them to convert on the "See your likes. you know a good example would be algorithm changes that shift the weighting towards user outcomes and away from just getting likes to as many people as possible to get them to convert on the "see your likes You pay well." Some of that. you pay well." some of that Again, we're being smart about it. again we're being smart about it We're testing it in confined markets to understand the impacts. We'll be very clear about what we think those impacts will be. We talked about 14 million potential in Q4. The reality is, you know, we're trying to be conservative in those estimates because we don't wanna hold the product teams back. In the past, they were all afraid to take bold leaps because they were sort of confined by this revenue sort of objective. What we've actually seen, which I think is good, is a lot of these tests aren't as impactful as we think. There's offsetting benefits, and so we'll have to see how that plays out, but we'll be very transparent in terms of guidance and those things on it. We're testing it in confined markets to understand the impacts. we're testing it in confined markets to understand the impacts We'll be very clear about what we think those impacts will be. we'll be very clear about what we think those impacts will be We talked about 14 million potential in Q4. we talked about 14 million potential in q4 The reality is, you know, we're trying to be conservative in those estimates because we don't wanna hold the product teams back. the reality is you know we're trying to be conservative in those estimates because we don't wanna hold the product teams back In the past, they were all afraid to take bold leaps because they were sort of confined by this revenue sort of objective. in the past they were all afraid to take bold leaps because they were sort of confined by this revenue sort of objective What we've actually seen, which I think is good, is a lot of these tests aren't as impactful as we think. what we've actually seen which i think is good is a lot of these tests aren't as impactful as we think There's offsetting benefits, and so we'll have to see how that plays out, but we'll be very transparent in terms of guidance and those things on it. there's offsetting benefits and so we'll have to see how that plays out but we'll be very transparent in terms of guidance and those things on it
Speaker 2: Cool. And a potential massive tailwind for you guys next year, which you've talked about, is we've got about $100 million potentially in the bank, so to speak, from the App Store fee changes that you could potentially redeploy in customer acquisition or product changes like you just described. How much of that do you think it's reinvested back into the business versus allowing it to drop to the bottom line? Cool. cool And a potential massive tailwind for you guys next year, which you've talked about, is we've got about $100 million potentially in the bank, so to speak, from the App Store fee changes that you could potentially redeploy in customer acquisition or product changes like you just described. and a potential massive tailwind for you guys next year which you've talked about is we've got about $100 million potentially in the bank so to speak from the app store fee changes that you could potentially redeploy in customer acquisition or product changes like you just described How much of that do you think it's reinvested back into the business versus allowing it to drop to the bottom line? how much of that do you think it's reinvested back into the business versus allowing it to drop to the bottom line
Speaker 1: We said 90 million last, and yeah. We said 90 million last, and yeah. we said 90 million last and yeah
Speaker 2: Maybe it's a little bit from Google that. Maybe it's a little bit from Google that. maybe it's a little bit from google that
Speaker 1: Right. Oh, that's true. Yeah. Right. right Oh, that's true. oh that's true Yeah. yeah
Speaker 2: Yeah. Yeah. yeah
Speaker 1: The goal, yeah. Depending on how Google evolves, that's true. It could be more. The goal, yeah. the goal yeah Depending on how Google evolves, that's true. depending on how google evolves that's true It could be more. it could be more
Speaker 2: Yeah. Yeah. yeah
Speaker 1: Yeah. Like, look, I would think about it this way. We're gonna do what we think is right. We're gonna make the necessary investments to get to ensure Tinder's long-term success and to, you know, optimize for long-term EBITDA and free cash flow and shareholder value, and that's the process we're going through right now as part of the 2026 annual planning process, that we're sort of in the middle of, and we'll use tests, like Project Aurora and other sort of tests we have going on right now to inform the 2026 plan. That's how I think about it. The good thing is it gives us a lot of optionality, obviously, so we feel like we've got plenty of optionality to do what's right for the business long-term. Yeah. yeah Like, look, I would think about it this way. like look i would think about it this way We're gonna do what we think is right. we're gonna do what we think is right We're gonna make the necessary investments to get to ensure Tinder's long-term success and to, you know, optimize for long-term EBITDA and free cash flow and shareholder value, and that's the process we're going through right now as part of the 2026 annual planning process, that we're sort of in the middle of, and we'll use tests, like Project Aurora and other sort of tests we have going on right now to inform the 2026 plan. we're gonna make the necessary investments to get to ensure tinder's long-term success and to you know optimize for long-term ebitda and free cash flow and shareholder value and that's the process we're going through right now as part of the 2026 annual planning process that we're sort of in the middle of and we'll use tests like project aurora and other sort of tests we have going on right now to inform the 2026 plan That's how I think about it. that's how i think about it The good thing is it gives us a lot of optionality, obviously, so we feel like we've got plenty of optionality to do what's right for the business long-term. the good thing is it gives us a lot of optionality obviously so we feel like we've got plenty of optionality to do what's right for the business long-term
Speaker 2: Okay. And another headwind, I mean, you guys get this question a lot, so I would just kind of throw it out there high level. But there's this perception that the Tinder product might need to be changed somewhat dramatically to cater to the Gen Z dating pool. You've rolled out things like Double Date, College Modes. How many more new modes do we need at Tinder, and how big of a departure do you think you need in terms of the end state of the product from, you know, its previous? Okay. okay And another headwind, I mean, you guys get this question a lot, so I would just kind of throw it out there high level. and another headwind i mean you guys get this question a lot so i would just kind of throw it out there high level But there's this perception that the Tinder product might need to be changed somewhat dramatically to cater to the Gen Z dating pool. but there's this perception that the tinder product might need to be changed somewhat dramatically to cater to the gen z dating pool You've rolled out things like Double Date, College Modes. you've rolled out things like double date college modes How many more new modes do we need at Tinder, and how big of a departure do you think you need in terms of the end state of the product from, you know, its previous? how many more new modes do we need at tinder and how big of a departure do you think you need in terms of the end state of the product from you know its previous
Speaker 1: Yeah. Yeah. yeah
Speaker 2: User experience? User experience? user experience
Speaker 1: Look, I think we need to take some bold swings. Yeah. Incremental improvements to the app alone are not gonna be enough, but we also, I don't see us moving away from, you know, the core swipe experience either anytime soon. I think the way, if ever, I think the way to think about it is how can we augment what makes Tinder great, what Tinder's known for, to meet the needs of particularly of Gen Z and Gen Z women? And so Modes is a great example of that. Modes is not replacing the swipe. Modes is allowing more customization, an experience that's more akin to what Gen Z's looking for while keeping the core swipe mechanic that has made Tinder so popular. I do think there will be more modes, and we're working on those. You know, we're, you know, we've got college. Look, I think we need to take some bold swings. look i think we need to take some bold swings Yeah. yeah Incremental improvements to the app alone are not gonna be enough, but we also, I don't see us moving away from, you know, the core swipe experience either anytime soon. incremental improvements to the app alone are not gonna be enough but we also i don't see us moving away from you know the core swipe experience either anytime soon I think the way, if ever, I think the way to think about it is how can we augment what makes Tinder great, what Tinder's known for, to meet the needs of particularly of Gen Z and Gen Z women? i think the way if ever i think the way to think about it is how can we augment what makes tinder great what tinder's known for to meet the needs of particularly of gen z and gen z women And so Modes is a great example of that. and so modes is a great example of that Modes is not replacing the swipe. modes is not replacing the swipe Modes is allowing more customization, an experience that's more akin to what Gen Z's looking for while keeping the core swipe mechanic that has made Tinder so popular. modes is allowing more customization an experience that's more akin to what gen z's looking for while keeping the core swipe mechanic that has made tinder so popular I do think there will be more modes, and we're working on those. i do think there will be more modes and we're working on those You know, we're, you know, we've got college. you know we're you know we've got college We've got Double Date. We've got more to come. There's lots you could think about. But I think it's a clever way to sort of, you know, keep what makes Tinder so great but also provide an improved product experience that's, you know, what Gen Z's looking for. I think there are a few other things we're doing. You know, Chemistry's another great example. So Chemistry takes it one step further, right? Modes is a way to sort of filter your swipe experience. Chemistry is separate and apart from the swipe experience. And so think of it as, you know, a second tab. We've got Double Date. we've got double date We've got more to come. we've got more to come There's lots you could think about. there's lots you could think about But I think it's a clever way to sort of, you know, keep what makes Tinder so great but also provide an improved product experience that's, you know, what Gen Z's looking for. but i think it's a clever way to sort of you know keep what makes tinder so great but also provide an improved product experience that's you know what gen z's looking for I think there are a few other things we're doing. i think there are a few other things we're doing You know, Chemistry's another great example. you know chemistry's another great example So Chemistry takes it one step further, right? so chemistry takes it one step further right Modes is a way to sort of filter your swipe experience. modes is a way to sort of filter your swipe experience Chemistry is separate and apart from the swipe experience. chemistry is separate and apart from the swipe experience And so think of it as, you know, a second tab. and so think of it as you know a second tab So I can go in the app and say, "Do I want to swipe, or do I want a more curated set of AI-driven matches?" and giving, you know, that's a feature that Gen Z women in particular, I think, are gonna love, and so the goal is that, to augment what makes Tinder great, but in bold ways. When all these little things ladder up, improved algos, better recommendations, better outcomes, together, it's a new product experience that, you know, lives up to the expectations that Gen Z's put on the dating app, you know, on Tinder and the category at large. So I can go in the app and say, "Do I want to swipe, or do I want a more curated set of AI-driven matches?" and giving, you know, that's a feature that Gen Z women in particular, I think, are gonna love, and so the goal is that, to augment what makes Tinder great, but in bold ways. so i can go in the app and say "do i want to swipe or do i want a more curated set of ai-driven matches?" and giving you know that's a feature that gen z women in particular i think are gonna love and so the goal is that to augment what makes tinder great but in bold ways When all these little things ladder up, improved algos, better recommendations, better outcomes, together, it's a new product experience that, you know, lives up to the expectations that Gen Z's put on the dating app, you know, on Tinder and the category at large. when all these little things ladder up improved algos better recommendations better outcomes together it's a new product experience that you know lives up to the expectations that gen z's put on the dating app you know on tinder and the category at large
Speaker 2: Got it. You mentioned this earlier, but Sparks being this key metric that you guys are going for to, you know, determine, you know, the positive user outcome. As coverage of Sparks continues to rise, when do you expect that to translate into either aggregate MAU retention and ultimately revenue? Got it. got it You mentioned this earlier, but Sparks being this key metric that you guys are going for to, you know, determine, you know, the positive user outcome. you mentioned this earlier but sparks being this key metric that you guys are going for to you know determine you know the positive user outcome As coverage of Sparks continues to rise, when do you expect that to translate into either aggregate MAU retention and ultimately revenue? as coverage of sparks continues to rise when do you expect that to translate into either aggregate mau retention and ultimately revenue
Speaker 1: Yeah. I did talk a little bit about it. You know, we know Sparks leads to better retention, better word of mouth. And so it will, you know, it will improve MAU. Like, we, you know, we can see that today. It's difficult to say exactly when. That takes a little bit of time and depends on, you know, how, you know, how quickly and how dramatically we can improve that metric. And there's sort of two ways we're looking at it. One is Sparks coverage, which is, the, you know, of our users we have today, how many are getting into these meaningful connections as a percentage, and then just Sparks overall. And so, you know, we've seen good improvement in Sparks coverage. Spencer's talked about that a little bit on the earnings calls. That's the first step. Yeah. yeah I did talk a little bit about it. i did talk a little bit about it You know, we know Sparks leads to better retention, better word of mouth. you know we know sparks leads to better retention better word of mouth And so it will, you know, it will improve MAU. and so it will you know it will improve mau Like, we, you know, we can see that today. like we you know we can see that today It's difficult to say exactly when. it's difficult to say exactly when That takes a little bit of time and depends on, you know, how, you know, how quickly and how dramatically we can improve that metric. that takes a little bit of time and depends on you know how you know how quickly and how dramatically we can improve that metric And there's sort of two ways we're looking at it. and there's sort of two ways we're looking at it One is Sparks coverage, which is, the, you know, of our users we have today, how many are getting into these meaningful connections as a percentage, and then just Sparks overall. one is sparks coverage which is the you know of our users we have today how many are getting into these meaningful connections as a percentage and then just sparks overall And so, you know, we've seen good improvement in Sparks coverage. and so you know we've seen good improvement in sparks coverage Spencer's talked about that a little bit on the earnings calls. spencer's talked about that a little bit on the earnings calls That's the first step. that's the first step that should ultimately lead to but Sparks themselves are still down. Users are still down. We expect, you know, if we can drive user outcomes, that will translate into improved MAU trends. But we haven't sort of put a quarter on it yet. We're trying to do it as quickly as possible and in a, you know, a thoughtful, like, sort of long-term way. that should ultimately lead to but Sparks themselves are still down. that should ultimately lead to but sparks themselves are still down Users are still down. users are still down We expect, you know, if we can drive user outcomes, that will translate into improved MAU trends. we expect you know if we can drive user outcomes that will translate into improved mau trends But we haven't sort of put a quarter on it yet. but we haven't sort of put a quarter on it yet We're trying to do it as quickly as possible and in a, you know, a thoughtful, like, sort of long-term way. we're trying to do it as quickly as possible and in a you know a thoughtful like sort of long-term way
Speaker 2: Okay, so it could potentially have a little impact on MAU. Okay, so it could potentially have a little impact on MAU. okay so it could potentially have a little impact on mau
Speaker 1: I think, yeah, the way to think about the impact on MAU, you know, this it's a little bit, nuanced. Sparks themselves leads to better retention and better MAU. But, algorithm changes that prioritize Sparks or outcomes over likes and revenue could actually have a little bit of a negative impact to MAU. Likely, what would happen is, you know, it would help women retention. It would improve the women experience. You know, today, if we're just getting as many men, as many likes as possible, the women experience on the other side is not the best. They're sort of getting flooded with, you know, men they might not wanna really actually connect with. I think, yeah, the way to think about the impact on MAU, you know, this it's a little bit, nuanced. i think yeah the way to think about the impact on mau you know this it's a little bit nuanced Sparks themselves leads to better retention and better MAU. sparks themselves leads to better retention and better mau But, algorithm changes that prioritize Sparks or outcomes over likes and revenue could actually have a little bit of a negative impact to MAU. but algorithm changes that prioritize sparks or outcomes over likes and revenue could actually have a little bit of a negative impact to mau Likely, what would happen is, you know, it would help women retention. likely what would happen is you know it would help women retention It would improve the women experience. it would improve the women experience You know, today, if we're just getting as many men, as many likes as possible, the women experience on the other side is not the best. you know today if we're just getting as many men as many likes as possible the women experience on the other side is not the best They're sort of getting flooded with, you know, men they might not wanna really actually connect with. they're sort of getting flooded with you know men they might not wanna really actually connect with If we flip the script and we optimize more towards meaningful connections and outcomes, the women's experience improves, but some, some men might not get as many likes as they used to, and that retention might fall off, and so we're willing to make that trade-off, and that's where this gets a little bit bumpy, and we need to sort of test our way through it, so I expect there to be some short-term noise, but long-term, it's definitely the more sustainable approach. If we flip the script and we optimize more towards meaningful connections and outcomes, the women's experience improves, but some, some men might not get as many likes as they used to, and that retention might fall off, and so we're willing to make that trade-off, and that's where this gets a little bit bumpy, and we need to sort of test our way through it, so I expect there to be some short-term noise, but long-term, it's definitely the more sustainable approach. if we flip the script and we optimize more towards meaningful connections and outcomes the women's experience improves but some some men might not get as many likes as they used to and that retention might fall off and so we're willing to make that trade-off and that's where this gets a little bit bumpy and we need to sort of test our way through it so i expect there to be some short-term noise but long-term it's definitely the more sustainable approach
Speaker 2: Okay. And on the tailwinds, you mentioned earlier Project Aurora. Obviously, that's a big topic. Sounds like it's a whole new UI coupled with a new marketing plan and potentially, like, post rollout, you're driving better growth at better retention but potentially at lower, albeit acceptable margin. Is that the right way to think about it? And just broadly, thus far, with Australia, what have you guys, you know, learned? Okay. okay And on the tailwinds, you mentioned earlier Project Aurora. and on the tailwinds you mentioned earlier project aurora Obviously, that's a big topic. obviously that's a big topic Sounds like it's a whole new UI coupled with a new marketing plan and potentially, like, post rollout, you're driving better growth at better retention but potentially at lower, albeit acceptable margin. sounds like it's a whole new ui coupled with a new marketing plan and potentially like post rollout you're driving better growth at better retention but potentially at lower albeit acceptable margin Is that the right way to think about it? is that the right way to think about it And just broadly, thus far, with Australia, what have you guys, you know, learned? and just broadly thus far with australia what have you guys you know learned
Speaker 1: Yeah. I think that it's still early, you know. We're rolling out as many features there as quickly as possible. There are more rolling out as we speak. I wouldn't think of it as it's an entirely new UI, like. There's the old Tinder, and now there's the new Tinder. It's more what I talked about a little bit ago, which is augmenting the experience, but we're doing it all in one place. So it's adding modes. It's reimagining some of the See Who Likes You mechanics. It's adding Chemistry, and it's coupling that with marketing spend because, you know, marketing can't play the lead role in this turnaround, but it definitely has a support role to play. I think the early signs are, you know, we've seen some early green shoots there, and we're happy with the progress we're making. Yeah. yeah I think that it's still early, you know. i think that it's still early you know We're rolling out as many features there as quickly as possible. we're rolling out as many features there as quickly as possible There are more rolling out as we speak. there are more rolling out as we speak I wouldn't think of it as it's an entirely new UI, like. i wouldn't think of it as it's an entirely new ui like There's the old Tinder, and now there's the new Tinder. there's the old tinder and now there's the new tinder It's more what I talked about a little bit ago, which is augmenting the experience, but we're doing it all in one place. it's more what i talked about a little bit ago which is augmenting the experience but we're doing it all in one place So it's adding modes. so it's adding modes It's reimagining some of the See Who Likes You mechanics. it's reimagining some of the see who likes you mechanics It's adding Chemistry, and it's coupling that with marketing spend because, you know, marketing can't play the lead role in this turnaround, but it definitely has a support role to play. it's adding chemistry and it's coupling that with marketing spend because you know marketing can't play the lead role in this turnaround but it definitely has a support role to play I think the early signs are, you know, we've seen some early green shoots there, and we're happy with the progress we're making. i think the early signs are you know we've seen some early green shoots there and we're happy with the progress we're making You know, and we're gonna use it to inform our 2026 plan. And that's sort of what we're in the middle of right now. You know, and we're gonna use it to inform our 2026 plan. you know and we're gonna use it to inform our 2026 plan And that's sort of what we're in the middle of right now. and that's sort of what we're in the middle of right now
Speaker 2: Got it. Okay. And if we step back to MAU, and we kind of talk about that relative to some of the ecosystem safety and trust initiatives that you've done, do you believe that there's still a lot more cleanup to be done within the 47 million-ish that you talked about at the Analyst Day in terms of total MAU, or is that, like, we're at the right baseline? Got it. got it Okay. okay And if we step back to MAU, and we kind of talk about that relative to some of the ecosystem safety and trust initiatives that you've done, do you believe that there's still a lot more cleanup to be done within the 47 million-ish that you talked about at the Analyst Day in terms of total MAU, or is that, like, we're at the right baseline? and if we step back to mau and we kind of talk about that relative to some of the ecosystem safety and trust initiatives that you've done do you believe that there's still a lot more cleanup to be done within the 47 million-ish that you talked about at the analyst day in terms of total mau or is that like we're at the right baseline
Speaker 1: I think the trust and safety work doesn't end. It's an ongoing battle. It's always gonna be a high priority for us. It's always gonna be a big area of investment because it's actually the number one barrier for users entering the category, concerns, perceived concerns about trust and safety. You know, the bad actors don't quit. They don't go away. I do think Face Check is a huge leap forward. Like I said, 60% reduction in exposure to bad actors. But it's not like we have to, we can stop there. I don't expect, I don't foresee anything in the roadmap or coming down the pike that's, you know, some meaningful cleanup effort, like we had a couple, you know, a year or two ago, a couple years ago. But, you know, there's always gonna be this ongoing battle. I think the trust and safety work doesn't end. i think the trust and safety work doesn't end It's an ongoing battle. it's an ongoing battle It's always gonna be a high priority for us. it's always gonna be a high priority for us It's always gonna be a big area of investment because it's actually the number one barrier for users entering the category, concerns, perceived concerns about trust and safety. it's always gonna be a big area of investment because it's actually the number one barrier for users entering the category concerns perceived concerns about trust and safety You know, the bad actors don't quit. you know the bad actors don't quit They don't go away. they don't go away I do think Face Check is a huge leap forward. i do think face check is a huge leap forward Like I said, 60% reduction in exposure to bad actors. like i said 60% reduction in exposure to bad actors But it's not like we have to, we can stop there. but it's not like we have to we can stop there I don't expect, I don't foresee anything in the roadmap or coming down the pike that's, you know, some meaningful cleanup effort, like we had a couple, you know, a year or two ago, a couple years ago. i don't expect i don't foresee anything in the roadmap or coming down the pike that's you know some meaningful cleanup effort like we had a couple you know a year or two ago a couple years ago But, you know, there's always gonna be this ongoing battle. but you know there's always gonna be this ongoing battle And we're never gonna say, you know, tamp down on trust and safety efforts because it could create a little noise in MAU. That would be foolish. But no, there's not a Facebook, you know, a Face Check, you know, version two alternative or other product feature coming down the pike that I expect to have a material impact on MAU. And we're never gonna say, you know, tamp down on trust and safety efforts because it could create a little noise in MAU. and we're never gonna say you know tamp down on trust and safety efforts because it could create a little noise in mau That would be foolish. that would be foolish But no, there's not a Facebook, you know, a Face Check, you know, version two alternative or other product feature coming down the pike that I expect to have a material impact on MAU. but no there's not a facebook you know a face check you know version two alternative or other product feature coming down the pike that i expect to have a material impact on mau
Speaker 2: Got it. Okay. And you started the conversation with Hinge and the change. I mean, Hinge's business has just been, you know, on fire, has been for a while. So I guess high level, you know, you guys talked about this before, but what did they get right that Tinder has gotten wrong? And then as you look into 2026, what are the biggest growth initiatives for Hinge? Got it. got it Okay. okay And you started the conversation with Hinge and the change. and you started the conversation with hinge and the change I mean, Hinge's business has just been, you know, on fire, has been for a while. i mean hinge's business has just been you know on fire has been for a while So I guess high level, you know, you guys talked about this before, but what did they get right that Tinder has gotten wrong? so i guess high level you know you guys talked about this before but what did they get right that tinder has gotten wrong And then as you look into 2026, what are the biggest growth initiatives for Hinge? and then as you look into 2026 what are the biggest growth initiatives for hinge
Speaker 1: Yeah. I think it's this, that I guess they've done two things. One, a focus on the user and user outcomes. You know, it's the app designed to be deleted. That's been a successful recipe, and one that we think Tinder can learn from, as we've discussed today. I think the second thing they've done really well is they've balanced the roadmap. They've done a really good job of, you know, making sure a large portion of the product roadmap is centered on product innovation, maybe not things that are gonna drive revenue next quarter, but that continue to evolve the app and meet the needs of users. That, I think, has been a huge recipe for success. Yeah. yeah I think it's this, that I guess they've done two things. i think it's this that i guess they've done two things One, a focus on the user and user outcomes. one a focus on the user and user outcomes You know, it's the app designed to be deleted. you know it's the app designed to be deleted That's been a successful recipe, and one that we think Tinder can learn from, as we've discussed today. that's been a successful recipe and one that we think tinder can learn from as we've discussed today I think the second thing they've done really well is they've balanced the roadmap. i think the second thing they've done really well is they've balanced the roadmap They've done a really good job of, you know, making sure a large portion of the product roadmap is centered on product innovation, maybe not things that are gonna drive revenue next quarter, but that continue to evolve the app and meet the needs of users. they've done a really good job of you know making sure a large portion of the product roadmap is centered on product innovation maybe not things that are gonna drive revenue next quarter but that continue to evolve the app and meet the needs of users That, I think, has been a huge recipe for success. that i think has been a huge recipe for success I think Tinder, you know, it just had such, you know, dramatic growth, no marketing spend, part of the, you know, cultural zeitgeist, biggest app in the industry. You know, we probably focus a little bit too much on monetization and not enough on sort of laying the seed for longer-term innovation. Hinge has learned from that and not made the same mistake, and I think that's showing in the results, and in terms of 2026, it's gonna be a little bit more of the same. It's gonna be a balanced roadmap around product innovation. They're sort of at the forefront of AI in the category, and that won't change either. They've had a lot of success with features like prompt feedback and others around sort of AI coaching. I think Tinder, you know, it just had such, you know, dramatic growth, no marketing spend, part of the, you know, cultural zeitgeist, biggest app in the industry. i think tinder you know it just had such you know dramatic growth no marketing spend part of the you know cultural zeitgeist biggest app in the industry You know, we probably focus a little bit too much on monetization and not enough on sort of laying the seed for longer-term innovation. you know we probably focus a little bit too much on monetization and not enough on sort of laying the seed for longer-term innovation Hinge has learned from that and not made the same mistake, and I think that's showing in the results, and in terms of 2026, it's gonna be a little bit more of the same. hinge has learned from that and not made the same mistake and i think that's showing in the results and in terms of 2026 it's gonna be a little bit more of the same It's gonna be a balanced roadmap around product innovation. it's gonna be a balanced roadmap around product innovation They're sort of at the forefront of AI in the category, and that won't change either. they're sort of at the forefront of ai in the category and that won't change either They've had a lot of success with features like prompt feedback and others around sort of AI coaching. they've had a lot of success with features like prompt feedback and others around sort of ai coaching And then, you know, there's room for continued optimization around monetization as long as it's increasing the value proposition there. And then I think the third component is obviously geographic expansion. And so, you know, they've done a great job expanding into Mexico and Brazil, but there's more room to go there. And so, you know, we'll talk more about the ongoing expansion plans at Hinge, but that will help plant the seeds for growth, not so much in 2026, but 2027 and beyond. And then, you know, there's room for continued optimization around monetization as long as it's increasing the value proposition there. and then you know there's room for continued optimization around monetization as long as it's increasing the value proposition there And then I think the third component is obviously geographic expansion. and then i think the third component is obviously geographic expansion And so, you know, they've done a great job expanding into Mexico and Brazil, but there's more room to go there. and so you know they've done a great job expanding into mexico and brazil but there's more room to go there And so, you know, we'll talk more about the ongoing expansion plans at Hinge, but that will help plant the seeds for growth, not so much in 2026, but 2027 and beyond. and so you know we'll talk more about the ongoing expansion plans at hinge but that will help plant the seeds for growth not so much in 2026 but 2027 and beyond
Speaker 2: Okay, and on the headwind side, you mentioned rolling out Face Check in other properties. Where are you on that initiative and how material could that be to the overall business? Okay, and on the headwind side, you mentioned rolling out Face Check in other properties. okay and on the headwind side you mentioned rolling out face check in other properties Where are you on that initiative and how material could that be to the overall business? where are you on that initiative and how material could that be to the overall business
Speaker 1: Yeah. We're racing ahead at Hinge and at some of our other major brands. And the plan is to roll them out there as quickly as possible. We'll test it, you know. I don't foresee a one-year test because that's the beauty of our portfolio, right? We can learn from what Tinder learned and expedite rollouts in other brands, you know. If we, you know, we've obviously penciled out some preliminary numbers, you know. I expected to have some impact on those brands, but it's not material. I think the bulk of it will be at Tinder. And, you know, we've kind of sized that. And these other rollouts won't be sort of material to the overall company. Yeah. yeah We're racing ahead at Hinge and at some of our other major brands. we're racing ahead at hinge and at some of our other major brands And the plan is to roll them out there as quickly as possible. and the plan is to roll them out there as quickly as possible We'll test it, you know. we'll test it you know I don't foresee a one-year test because that's the beauty of our portfolio, right? i don't foresee a one-year test because that's the beauty of our portfolio right We can learn from what Tinder learned and expedite rollouts in other brands, you know. we can learn from what tinder learned and expedite rollouts in other brands you know If we, you know, we've obviously penciled out some preliminary numbers, you know. if we you know we've obviously penciled out some preliminary numbers you know I expected to have some impact on those brands, but it's not material. i expected to have some impact on those brands but it's not material I think the bulk of it will be at Tinder. i think the bulk of it will be at tinder And, you know, we've kind of sized that. and you know we've kind of sized that And these other rollouts won't be sort of material to the overall company. and these other rollouts won't be sort of material to the overall company
Speaker 2: Got it. Okay. And then on top of funnel, you guys showed some data at the Analyst Day that had, on one hand, it was like 220 million no-app daters. Got it. got it Okay. okay And then on top of funnel, you guys showed some data at the Analyst Day that had, on one hand, it was like 220 million no-app daters. and then on top of funnel you guys showed some data at the analyst day that had on one hand it was like 220 million no-app daters
Speaker 1: Right. Right. right
Speaker 2: And then there was 30 million of the previous Tinder Hinge, you know, churned daters. And then there was 30 million of the previous Tinder Hinge, you know, churned daters. and then there was 30 million of the previous tinder hinge you know churned daters
Speaker 1: Right. Right. right
Speaker 2: Which do you view as the bigger opportunity in the near term between the no-appers and resurrecting some of that 30 million? Which do you view as the bigger opportunity in the near term between the no-appers and resurrecting some of that 30 million? which do you view as the bigger opportunity in the near term between the no-appers and resurrecting some of that 30 million
Speaker 1: Yeah. I mean, well, the numbers show the bigger opportunity to 220. The nuance there, I think they're both opportunities. I think the nuance is, you know, it's easier to drive reconsideration, right? So for the 30 million people who have been on these apps, have been on Tinder, and have used it, you know, what we need to do is a lot of what we've been talking about: improve the product experience, get the word of mouth flywheel going, and just evolve the product enough to where they're like, "Okay. It is new. It is different. It's worth reconsideration." So I think, and marketing can play a big role in that too. So I think that's really the near-term opportunity. Yeah. yeah I mean, well, the numbers show the bigger opportunity to 220. i mean well the numbers show the bigger opportunity to 220 The nuance there, I think they're both opportunities. the nuance there i think they're both opportunities I think the nuance is, you know, it's easier to drive reconsideration, right? i think the nuance is you know it's easier to drive reconsideration right So for the 30 million people who have been on these apps, have been on Tinder, and have used it, you know, what we need to do is a lot of what we've been talking about: improve the product experience, get the word of mouth flywheel going, and just evolve the product enough to where they're like, "Okay. so for the 30 million people who have been on these apps have been on tinder and have used it you know what we need to do is a lot of what we've been talking about improve the product experience get the word of mouth flywheel going and just evolve the product enough to where they're like "okay It is new. it is new It is different. it is different It's worth reconsideration." So I think, and marketing can play a big role in that too. it's worth reconsideration." so i think and marketing can play a big role in that too So I think that's really the near-term opportunity. so i think that's really the near-term opportunity You know, the 220 is more the medium-long-term opportunity that shows, you know, there's still a lot of room to go here in this. And, you know, we're, you know, if you look at our MAU, remember there's duplicates in there because we've got people on multiple apps. And if you were to dedupe that number, you know, that, you know, the 250 in total is a big number for us. You know, we could double the company if we, you know, chip away at that, so yeah, I think the reconsideration's the near-term opportunity. The new category entry is a little bit of the long-term opportunity. That is where the product innovation comes in. And that is where, you know, AI can play a role, and marketing too. You know, the 220 is more the medium-long-term opportunity that shows, you know, there's still a lot of room to go here in this. you know the 220 is more the medium-long-term opportunity that shows you know there's still a lot of room to go here in this And, you know, we're, you know, if you look at our MAU, remember there's duplicates in there because we've got people on multiple apps. and you know we're you know if you look at our mau remember there's duplicates in there because we've got people on multiple apps And if you were to dedupe that number, you know, that, you know, the 250 in total is a big number for us. and if you were to dedupe that number you know that you know the 250 in total is a big number for us You know, we could double the company if we, you know, chip away at that, so yeah, I think the reconsideration's the near-term opportunity. you know we could double the company if we you know chip away at that so yeah i think the reconsideration's the near-term opportunity The new category entry is a little bit of the long-term opportunity. the new category entry is a little bit of the long-term opportunity That is where the product innovation comes in. that is where the product innovation comes in And that is where, you know, AI can play a role, and marketing too. and that is where you know ai can play a role and marketing too I think Hinge has done some really interesting work on the marketing side that tries to explain to those who haven't tried online dating why now might be the right time. I think Hinge has done some really interesting work on the marketing side that tries to explain to those who haven't tried online dating why now might be the right time. i think hinge has done some really interesting work on the marketing side that tries to explain to those who haven't tried online dating why now might be the right time
Speaker 2: On this topic of, like, Gen Z and just non-adopters, there's a theory out there that direct messaging is a format that Gen Z feels more comfortable using and is a potential competition for you guys. So how do you respond to that secular bear case that the younger demographic just wants to DM in these other social apps and not use an actual dating product? On this topic of, like, Gen Z and just non-adopters, there's a theory out there that direct messaging is a format that Gen Z feels more comfortable using and is a potential competition for you guys. on this topic of like gen z and just non-adopters there's a theory out there that direct messaging is a format that gen z feels more comfortable using and is a potential competition for you guys So how do you respond to that secular bear case that the younger demographic just wants to DM in these other social apps and not use an actual dating product? so how do you respond to that secular bear case that the younger demographic just wants to dm in these other social apps and not use an actual dating product
Speaker 1: I'll tell you what our data shows. We do a quarterly survey of singles in the U.S. that gets at a lot of these questions. And, you know, what we see is it's not stealing share from dating. It's actually, it's sort of like what the bars and the church and your parents, friends were before the digital age, alternative to online dating. Now, social media is another alternative. And there are some use cases that it does happen, but we don't see it replacing, you know, online dating as a category. We're the much more effective. We're thinking about it every day. So it happens, but it's clear in our data, it's not stealing share that we can see. I'll tell you what our data shows. i'll tell you what our data shows We do a quarterly survey of singles in the U.S. that gets at a lot of these questions. we do a quarterly survey of singles in the u.s that gets at a lot of these questions And, you know, what we see is it's not stealing share from dating. and you know what we see is it's not stealing share from dating It's actually, it's sort of like what the bars and the church and your parents, friends were before the digital age, alternative to online dating. it's actually it's sort of like what the bars and the church and your parents friends were before the digital age alternative to online dating Now, social media is another alternative. now social media is another alternative And there are some use cases that it does happen, but we don't see it replacing, you know, online dating as a category. and there are some use cases that it does happen but we don't see it replacing you know online dating as a category We're the much more effective. we're the much more effective We're thinking about it every day. we're thinking about it every day So it happens, but it's clear in our data, it's not stealing share that we can see. so it happens but it's clear in our data it's not stealing share that we can see
Speaker 2: Okay. That's great. So I think we're at time. We're gonna leave it there, but thank you very much for coming. Okay. okay That's great. that's great So I think we're at time. so i think we're at time We're gonna leave it there, but thank you very much for coming. we're gonna leave it there but thank you very much for coming
Speaker 1: Yeah. Thank you. Yeah. yeah Thank you. thank you
Speaker 2: Yeah. Thank you again. Yeah. Yeah. yeah Thank you again. thank you again Yeah. yeah
Speaker 1: Appreciate it. Thanks. Appreciate it. appreciate it thanks Thanks. thanks