CREATIVE REALITIES, INC. — Call Transcript 2026

Good morning. At this time, I would like to welcome everyone to Creative Realities' 2026 first quarter earnings conference call. This call will be recorded, and a copy will be available on the company's website at cri.com following its completion. Creative Realities has prepared remarks summarizing the interim results for the quarter, along with additional industry and company updates. Joining the call today is Rick Mills, Chief Executive Officer, Tamra Koshewa, Chief Financial Officer, and George Sautter, Chief Strategy Officer and Head of Corporate Development. Mrs. Koshewa, you may proceed. Thank you, and good morning, everyone. Welcome to our earnings call for the first quarter ended March 31, 2026. I would like to take this opportunity to remind you that remarks today will include forward-looking statements. The words anticipated, will, believes, expects, intends, plans, estimates, projects, should, may, propose, and similar expressions or the negative versions of such words or expressions as they relate to us, our management, or operations, are intended to identify forward-looking statements. Actual results may differ materially from those contemplated by such statements. Factors that could cause these results to differ materially are set forth in our Form 10-K and other filings with the SEC. Any forward-looking statements that we make on this call are based on assumptions as of today, and we undertake no obligation to update these statements as a result of new information or future events. During this call, we will present both GAAP and non-GAAP financial measures. We believe the use of certain non-GAAP measures, such as adjusted EBITDA and several other important key performance indicators, represent meaningful ways to track our performance. A reconciliation of GAAP to non-GAAP measures is included in our public filings and in our earnings release that was issued this morning. It is now my pleasure to introduce Rick Mills, CEO of Creative Realities. Thanks, Tamra. Good morning, everybody. We appreciate you joining today's call. I'll start by giving some highlights of our quarterly financials and some, you know, other recent developments. Tamra will go over the results in greater detail, but we posted revenue of $16.3 million in Q1 versus $9.7 million in the prior year period, including $7.9 million from our CDM acquisition. Our revenue in Q1 was negatively affected by approximately $4 million in revenue. This was due to the extreme cold weather across the Southeast U.S., well, typically it slows down all new construction, and more specifically, in North Carolina in February, due to a major snowstorm that paralyzed most of the state. Our first quarter gross profit was $5.6 million as compared to $4.5 million in fiscal 2025. Our consolidated gross margin was 34.2% versus 45.7% in the prior year period. The gross profit and gross margin were affected by a one-time event as we terminated a CDM legacy subcontractor, which reduced gross margin by approximately a $500,000. The approximate $4 million of revenue, it's not lost, it's just delayed. February and March new location openings were pushed out until April and May. We had 500 locations we were installing for a lottery customer that were going to be installed in Q1. This revenue shifted from Q1 into Q2, some of the locations will shift from Q2 to Q3. We expect our second quarter results to improve compared to the first quarter, with the remainder of 2026 showing growth acceleration and margin expansion. As of March 31st, we had an annual recurring revenue run rate, or ARR as we call it, of $20.1 million, with an additional $4 million of ARR contracted and in place already. That ARR will start at year-end. Net loss attributed to common shareholders was $7.9 million for the three months ended March 31st, compared to net income of $3.4 million for the three months ended March 31st, 2026. Adjusted EBITDA was -$0.5 million for the first quarter of 2026 versus a positive $0.5 million last year. While the first quarter had some weather challenges, as we discussed, we also completed the consolidation and reorganization of the entire CRI and CDM combined workforce, including all sales, operational, and support functions. To all the folks at newly combined CRI, I just wanna say job well done. Wow, it was a lot of tough work. The final integration challenge in the migration of the legacy is the migration of the legacy CDM financial accounting systems onto our NetSuite ERP platform. That will be completed at the end of Q2. I suspect my CFO, Tamra, is losing a little bit of sleep. There will be some late nights ahead. However, I've seen her in action. I've seen the plan. We have done this multiple times before, and I have absolute confidence this will happen on time and the results will be first rate. Let me again state with a very bullish attitude, we remain on track for our best year ever with the company revenue exceeding $100 million and adjusted EBITDA margins reaching the high teens in the coming quarters. We remain on track to realize the pre-merger combination cost savings of at least $10 million on an annualized basis by the end of 2026. Not all of that will show up this year as we are still in process of executing on those cost synergies. In March, we had achieved over 60% of the goal, and each month we achieve one more step in that journey. As a reminder, once all synergies are realized, adjusted EBITDA margins are expected to be above 20% and free cash flow generation will allow us to pay down debt and delever the balance sheet as we have done every time we completed an acquisition. I'll come back in a minute or so when Tamra's done to talk about some customer updates and a significant new retail media network. I'll turn it over to Tamra to share some additional comments on our financials. Thanks, Rick. An overview of our financial results for the first quarter of 2026 was provided in our earnings release and our Form 10-Q, which included the condensed consolidated balance sheet as of March 31, 2026, the statement of operations and cash flows for the three months ended March 31, and a detailed reconciliation of net income to EBITDA and adjusted EBITDA for the quarter ended March 31, as well as the preceding four quarters. Rick reviewed our operating results briefly, let me provide more context related to our performance and our outlook. In terms of the income statement, first quarter revenue rose to $16.3 million versus $9.7 million in the same period in 2025, with approximately $7.9 million or 48% coming from CDM. Revenue from our legacy CRI business decreased approximately 15% year-over-year. While there were new installs in the quarter, there was a decrease in our SaaS from expiration of certain customer contracts in 2025. As Rick mentioned, several large planned installations were delayed in the quarter due to snowstorms and other poor weather conditions across much of North America. We expect to catch up on these installs in the second and third quarters, driving a healthy uptick in business both sequentially and year-over-year. Hardware revenue in the first quarter rose to $4.6 million versus $3.4 million in the prior year period, reflecting both new deployments and the inclusion of CDM. Service revenues increased 86% to $11.8 million from $6.3 million in fiscal 2025, reflecting the CDM acquisition, offset partially by expired customer contracts. Consolidated gross profit was $5.6 million for the fiscal 2026 first quarter versus $4.5 million in the prior year period. Consolidated gross margin was 34.2% versus 45.7% in the fiscal 2025 first quarter. Gross margin on hardware revenue was 14% in Q1 of fiscal 2026 as compared to 32.1% in the prior year period due to an unusually higher mix of QSR deployments and certain one-time costs of approximately a $500,000 associated with transitioning away from an outsourced CDM installer. Gross margin on service amounted to 42% versus 53% in the fiscal 2025 first quarter, driven by the expiration of certain customer contracts in 2025. We anticipate an increase in margins going forward due to revenue growth, synergy realization, and improved operating cost leverage across the company. Sales and marketing expenses in the first quarter rose to $2.9 million versus $1.2 million in the prior year period, while general and administrative expenses increased to $8.9 million versus $3.9 million in fiscal 2025, primarily reflecting the acquisition of CDM, which contributed approximately $3.8 million of G&A expense. However, as Rick indicated, we remain on track to achieving the $10 million of synergies previously announced for fiscal 2026. We also continue to invest in our media business and other technology initiatives meant to drive increased growth across the company. We posted an operating loss of approximately $6.2 million in the first quarter of 2026 compared to an operating loss of $700,000 in fiscal 2025, reflecting the items I just discussed. CRI reported a net loss of $7.5 million and a net loss attributable to common shareholders of $7.9 million or $0.74 per diluted common share in the quarter ended March 31 versus net income of $3.4 million or $0.32 per diluted common share in the prior year period. As a reminder, the fiscal 2025 first quarter included a $4.8 million gain on the settlement of our prior contingent liability with the former stockholders of Reflect Systems, Inc. Adjusted EBITDA was -$500,000 in the first quarter of 2026 as compared to $500,000 income in the prior year period. We anticipate EBITDA and cash flow to improve for the remainder of fiscal 2026, given the forecasted business growth and cost initiatives previously discussed. When appropriate, we intend to use the cash generation to delever our balance sheet and strengthen our financial flexibility as we've done in the past. This remains a key long-term priority for the company. In terms of the balance sheet, as of March 31, 2026, the company had cash on hand of approximately $2.3 million versus $1.6 million at the start of 2026. Our debt stood at $47.5 million at the end of the first quarter as compared to $44 million at the beginning of the fiscal year. We had approximately $13 million remaining in available liquidity under our revolving credit facility as of March 31, 2026. As I just mentioned, we remain dedicated to using cash generation when possible to lower our debt and migrate to an optimized capital structure in support of financial flexibility. However, we will also continue to invest in the business to drive growth and improve technology applications across the organization. I will turn it back to Rick for additional comments around customer-specific activities. Thanks, Tamra. Let's talk about some customer updates. I'd like to announce that we are the official digital signage provider for the Tennessee Titans in the new Nissan Stadium, which is under construction in Nashville, Tennessee. We talked about this previously, this is an $8.5 million deal. It includes thousands of displays and a full IPTV solution throughout the entire venue. Most of this revenue will be recognized in 2026. I think the official stadium opening's in February, we expect a little bit to trail into January, February, you know, punch list as the stadium gets open. We'd like to announce Dairy Queen in North America, not only the U.S., also Canada. This is the QSR that we did not have the contract signed when we reported our Q4 results. We acquired this business as a result of a very exhausting, tough RFP process, which ultimately culminated in us being awarded the business. We were actually awarded and given the verbal award the same month as our closing of the CDM acquisition. Here's what makes this unique. The prior provider of Dairy Queen was Cineplex Digital Media, or CDM. We expect to expand the annual revenue, probably gonna grow between $1 million-$2 million a year, on an annual basis, mostly primarily driven by our drive-thru product. As of today, there's 4,700, approximately, locations across the U.S. and Canada. As we've evaluated, only two have digital drive-thrus. The demand for that product is pretty significant inside this account. Another customer, I guess third, if you will. April 13th, we announced a project to expand and modernize the AMC Theatres in-lobby media footprint across 285 locations nationwide. I want to give a little additional color on that event or that announcement. This is a partnership between CRI and National CineMedia. National CineMedia is the leading cinema advertising platform in the U.S. This new initiative will turn the lobby at the participating theaters into a network of digital displays that will deliver the high-impact video, brand storytelling, and interactive experiences. These upgrades create a premium video platform that expands opportunities for advertisers to reach audiences both in the auditorium and throughout the entire theater location. We will install this network, it's approximately 1,200 screens and large format LEDs throughout the rest of 2026. This media network utilizes our CMS platform, including our Reflect CMS and our AdLogic ad tech solution. Expected revenue of this is $6 million-$7 million. We expect to realize most, if not all, this year. Think of the growth of this network to other cinema theater chains or locations such as Cinemark and some of the other competitors in is what we expect will ultimately happen. Next customer. I want to talk about 7 Brew. This account continues to grow. My last conversation with our account team indicated that in discussion with the customer, 7 Brew, they are on track to open 750 new locations this year. Each location's about $8,000 to us when it gets first opened. It is the ongoing SaaS that keeps growing with each new location. Finally, I want to talk about a retail media network. We are in the final contracting stages of a significant retail media network deployment. I can't yet discuss specifics. What I can tell you is this would result in a substantial sales of additional hardware, SaaS, and ad tech revenue. As we understand it today, this would be the largest retail media networks deployed in 2026, measured by the number of screens across the U.S. Think of it, in this year alone, it would be about 10,000 screens, plus an additional 20,000 data-gathering devices. By year-end, we would be monitoring about 30,000 devices. By mid-2027, it would be in excess or approximately 60,000 devices. This solidifies CRI as the leading retail media network provider in North America, and there's certainly more to come about this announcement as we finalize the contracts over the next three, four weeks. I hope everyone can grasp the significant change in CRI as an operating entity. Let's review then. Number one, our position in the marketplace. I think it's very clear we are now clearly one of the leaders, if not the leader in the U.S. Number two, the revenue growth. Rapid expansion of revenue. We expect it to rapidly expand throughout the balance of this year. Number three, the management team. I wanna repeat that, the management team. I talked a lot about it on our last call, but it is a first-class management team in place running the business. Number four, operational excellence. We continue to excel in deployment when weather doesn't get in our way. Last but not least, the financial discipline and commitment to de-lever the balance sheet. We are very focused on that. Our pipeline remains robust. We expect to continue to land many new opportunities. We're in excellent position to post higher growth and improved operating results going forward. Again, we remain on track for our best year ever. With that, we'll now move to the Q&A portion of the call. Operator, I'll turn it back to you. If you'd like to ask a question at this time, please press star one one on your touchtone phone and wait for your name to be announced. To withdraw your question, please press star one one again. Our first question comes from Jason Kreyer with Craig-Hallum. Wonderful. Thank you for taking my questions. Lots of good content in there. Rick, maybe we'll start on stadiums. You talked about the win with the Tennessee Titans, so congratulations on that. We've seen you have success in multiple leagues, right? You've already had success in basketball and hockey and others. It seems like when you've landed one, you do a really good job of finding two or three or five other teams in that league that need help, need a refresh. Maybe talk about the opportunity in football and your ability to expand beyond now kinda landing a deal with the Titans. Thanks. Sure. Thanks, Jason. You know, we were really pleased to land this stadium. It's the second stadium where our software solutions that we deploy are controlling all of the screens. Of course, our first one in the NFL was Dallas Cowboys, where we continue to manage 3,300 screens throughout the building. We're excited to have the Titans. Cracking the NFL is a big deal. We are in pursuit of multiple other NFL teams for either, A, upgrades of the entire stadium refresh, or where we're seeing quicker penetration is taking over the menu board operations within those stadiums. It continues to grow. I think we talked the last conference call that that business unit, our IPTV group, would probably double this year, that currently appears to be on track. Great. I'll shift to the RMN opportunity that you'd highlighted at the end there. Maybe just a couple quick, you know, quick questions if you can expand on that. You know, is this a customer that you're already familiar with, that you've worked with in the past? Is the process still competitive at this point? If you get that win, when would you expect that to start to kick off? Okay. The Number one, the process is no longer competitive. We have received a verbal award. We are committed. We probably have certainly north of 10 people, almost full-time, working on preparing for this project. We anticipate deploying in June, or potentially shipping product in June and deploying in July. This is coming fast and furious. We actually did a total store takeover because this project started with somebody else in the industry as a competitor who fell down. They came to us, we actually did a complete total store takeover, I believe it was Wednesday of this week. That was a success, and we expect to take over the remaining test stores, in the month of June and begin full rollout in July. You know, I mean, this seems like this could be a kind of a transformational deal for CRI. Can you talk about maybe first additional costs that you may have to take on to onboard a deal like that? Then with that, you know, what does this mean in terms of onboarding or in terms of reference ability, putting CRI on the map and really scaling up your retail media business? Well, we think it's huge. I mean, the reference ability of this is second to none. It would be considered let's be clear, Jason, we gotta go execute, right? I gotta go get it done. Let's assume we're successful, and I think we will be, and we go get it done. This will be considered the top-shelf first-class retail media network with full closed loop attribution at the cash register for this retailer. Nobody else has done that in the U.S., and here we are at the forefront of getting that done. Good luck as you close out negotiations there. Thanks for the time, Rick. Yep. Thank you. Our next question comes from Brian Kinstlinger with Alliance Global Partners. Great. Thanks so much. Congrats on all the great business development. In terms of the retail media network follow-up, maybe you can size what a TCV looks like for 60,000 devices, of which it sounds like 10,000 are screens. What may be a ballpark, what a recurring revenue opportunity looks like for something that large? Great question. You know, in terms of it, put it in size, this year we think it's 10,000 screens and about 20,000 data gathering analytic devices will be deployed, right, to map out the shopper journey as they, as they manage through a retail environment. All totaled, by mid-2027, the customer expects it to be about 60,000 devices, which is roughly 25,000 screens, and then 35,000 data gathering devices. In terms of range of magnitude of ongoing SaaS, we would expect that to be in the $6 million-$8 million range. Still being a little bit adjusted and negotiated as we finalize the contract, but we expect it will add $6 million-$8 million, we believe, when it is fully deployed. Great. Yep. Sounds great. In terms of Dairy Queen, what was the current revenue contribution as it related to CDM? Maybe, you know, that'll help us size the actual contract value on top of that. I'm converting from Canadian, Brian, forgive me if I'm a little bit off. Before it was about $2 million-$2.5 million a year. That was a combination of SaaS and then indoor deployments because CDM was doing the indoor menu boards. As it now has expanded and includes the drive-thru, we expect that CAD 2 million-CAD 2.5 million. Tamra, I believe that number was about right, correct? That's in U.S., though. Yeah, in U.S., right. Yeah. But it's, it was historically $2 million-$2.5 million. We now expect it to be somewhere in the $4 million-$5 million. That growth rate, Brian, is driven predominantly, well, some additional SaaS, but mostly just the actual pure hardware of drive-thru going in. Obviously the benefit, every time a drive-thru goes in, it's somewhere between three and seven screens get added to the SaaS pool for every drive-thru. The difference of three to seven, it just depends, is it a single drive-thru or a double? Great. Last question from me on the drive-thru business. When you think about North America, what percentage of QSR has drive-thru digital now? Are we halfway through that? No. In the market? Are we not? That's a great question. Again, this is maybe a little bit dated material because I haven't looked at it in the last six months or so. There's approximately 220,000, 210,000 QSRs that with drive-thru in the U.S. We believe the penetration today is less than 40%. We believe they're 60% of the market. When you look at it, the two people that are the most dominant is McDonald's and Taco Bell, who fully rolled out digital. They actually make up the largest component of the installed base of the, you know, 40% that's out there installed. Got it. All right. Great. Thanks for taking my questions. Sure. Thanks. I'm showing no further phone questions at this time. Do we have any questions over the web? Yes. Thank you. Rick, we have a question from Kevin Sheldon via email as to whether for customers with a franchisee system or a coalition approach to retail media networks, Creative Realities or the customer continues to follow up with those franchisees or other prospects that did not opt in for a program when initially presented with an opportunity to do so. Great, great question, George and Kevin. Thank you for that. The answer is yes. We typically When we first engage with a customer, of course, there's pent-up demand, and there's a strong upfront rollout process as we fulfill the demand. Once that demand kind of calms down a little bit, yeah, we meet with the franchisor. We go over the list of who are the franchisees that have multiple locations that did not opt in or has not installed digital. Typically, it's joint work between us and the franchisor to have discussions, meet with that franchisee, and ultimately get them to opt into the program. Installing digital in the drive-thru specifically or indoor, it improves throughput, it improves profitability, and improved profitability at the franchisee benefits not only the franchisee but the franchisor. It's really a joint effort. Yes, we do that. Great. Thanks, Rick. There are no other questions via email. Okay. Well, first, you know, finally, I wanna, you know, conclude the call. I wanna thank all our shareholders, clients, partners, and employees. Again, this was a real interesting quarter for our company as we combined 250 people into one organization and did the reorganization. Again, I just wanna say, you know, a shout-out to all the CRI employees for all the hard work. This has fundamentally changed our company, and we expect to do nothing but continue to grow from here forward. Thanks for joining the call. We look forward to speaking to you with again next quarter. This concludes today's conference call. Thank you for participating. You may now disconnect.

Speaker 4: Good morning. At this time, I would like to welcome everyone to Creative Realities' 2026 first quarter earnings conference call. This call will be recorded, and a copy will be available on the company's website at cri.com following its completion. Creative Realities has prepared remarks summarizing the interim results for the quarter, along with additional industry and company updates. Joining the call today is Rick Mills, Chief Executive Officer, Tamra Koshewa, Chief Financial Officer, and George Sautter, Chief Strategy Officer and Head of Corporate Development. Mrs. Koshewa, you may proceed. Good morning. good morning At this time, I would like to welcome everyone to Creative Realities' 2026 first quarter earnings conference call. at this time i would like to welcome everyone to creative realities' 2026 first quarter earnings conference call This call will be recorded, and a copy will be available on the company's website at cri.com following its completion. this call will be recorded and a copy will be available on the company's website at cri.com following its completion Creative Realities has prepared remarks summarizing the interim results for the quarter, along with additional industry and company updates. creative realities has prepared remarks summarizing the interim results for the quarter along with additional industry and company updates Joining the call today is Rick Mills, Chief Executive Officer, Tamra Koshewa, Chief Financial Officer, and George Sautter, Chief Strategy Officer and Head of Corporate Development. joining the call today is rick mills chief executive officer tamra koshewa chief financial officer and george sautter chief strategy officer and head of corporate development Mrs. Koshewa, you may proceed. mrs koshewa you may proceed

Speaker 6: Thank you, and good morning, everyone. Welcome to our earnings call for the first quarter ended March 31, 2026. I would like to take this opportunity to remind you that remarks today will include forward-looking statements. The words anticipated, will, believes, expects, intends, plans, estimates, projects, should, may, propose, and similar expressions or the negative versions of such words or expressions as they relate to us, our management, or operations, are intended to identify forward-looking statements. Actual results may differ materially from those contemplated by such statements. Factors that could cause these results to differ materially are set forth in our Form 10-K and other filings with the SEC. Any forward-looking statements that we make on this call are based on assumptions as of today, and we undertake no obligation to update these statements as a result of new information or future events. Thank you, and good morning, everyone. thank you and good morning everyone Welcome to our earnings call for the first quarter ended March 31, 2026. welcome to our earnings call for the first quarter ended march 31 2026 I would like to take this opportunity to remind you that remarks today will include forward-looking statements. i would like to take this opportunity to remind you that remarks today will include forward-looking statements The words anticipated, will, believes, expects, intends, plans, estimates, projects, should, may, propose, and similar expressions or the negative versions of such words or expressions as they relate to us, our management, or operations, are intended to identify forward-looking statements. the words anticipated will believes expects intends plans estimates projects should may propose and similar expressions or the negative versions of such words or expressions as they relate to us our management or operations are intended to identify forward-looking statements Actual results may differ materially from those contemplated by such statements. actual results may differ materially from those contemplated by such statements Factors that could cause these results to differ materially are set forth in our Form 10-K and other filings with the SEC. factors that could cause these results to differ materially are set forth in our form 10-k and other filings with the sec Any forward-looking statements that we make on this call are based on assumptions as of today, and we undertake no obligation to update these statements as a result of new information or future events. any forward-looking statements that we make on this call are based on assumptions as of today and we undertake no obligation to update these statements as a result of new information or future events During this call, we will present both GAAP and non-GAAP financial measures. We believe the use of certain non-GAAP measures, such as adjusted EBITDA and several other important key performance indicators, represent meaningful ways to track our performance. A reconciliation of GAAP to non-GAAP measures is included in our public filings and in our earnings release that was issued this morning. It is now my pleasure to introduce Rick Mills, CEO of Creative Realities. During this call, we will present both GAAP and non-GAAP financial measures. during this call we will present both gaap and non-gaap financial measures We believe the use of certain non-GAAP measures, such as adjusted EBITDA and several other important key performance indicators, represent meaningful ways to track our performance. we believe the use of certain non-gaap measures such as adjusted ebitda and several other important key performance indicators represent meaningful ways to track our performance A reconciliation of GAAP to non-GAAP measures is included in our public filings and in our earnings release that was issued this morning. a reconciliation of gaap to non-gaap measures is included in our public filings and in our earnings release that was issued this morning It is now my pleasure to introduce Rick Mills, CEO of Creative Realities. it is now my pleasure to introduce rick mills ceo of creative realities

Speaker 5: Thanks, Tamra. Good morning, everybody. We appreciate you joining today's call. I'll start by giving some highlights of our quarterly financials and some, you know, other recent developments. Tamra will go over the results in greater detail, but we posted revenue of $16.3 million in Q1 versus $9.7 million in the prior year period, including $7.9 million from our CDM acquisition. Our revenue in Q1 was negatively affected by approximately $4 million in revenue. This was due to the extreme cold weather across the Southeast U.S., well, typically it slows down all new construction, and more specifically, in North Carolina in February, due to a major snowstorm that paralyzed most of the state. Our first quarter gross profit was $5.6 million as compared to $4.5 million in fiscal 2025. Thanks, Tamra. thanks tamra Good morning, everybody. good morning everybody We appreciate you joining today's call. we appreciate you joining today's call I'll start by giving some highlights of our quarterly financials and some, you know, other recent developments. i'll start by giving some highlights of our quarterly financials and some you know other recent developments Tamra will go over the results in greater detail, but we posted revenue of $16.3 million in Q1 versus $9.7 million in the prior year period, including $7.9 million from our CDM acquisition. tamra will go over the results in greater detail but we posted revenue of $16.3 million in q1 versus $9.7 million in the prior year period including $7.9 million from our cdm acquisition Our revenue in Q1 was negatively affected by approximately $4 million in revenue. our revenue in q1 was negatively affected by approximately $4 million in revenue This was due to the extreme cold weather across the Southeast U.S., well, typically it slows down all new construction, and more specifically, in North Carolina in February, due to a major snowstorm that paralyzed most of the state. this was due to the extreme cold weather across the southeast u.s well typically it slows down all new construction and more specifically in north carolina in february due to a major snowstorm that paralyzed most of the state Our first quarter gross profit was $5.6 million as compared to $4.5 million in fiscal 2025. our first quarter gross profit was $5.6 million as compared to $4.5 million in fiscal 2025 Our consolidated gross margin was 34.2% versus 45.7% in the prior year period. The gross profit and gross margin were affected by a one-time event as we terminated a CDM legacy subcontractor, which reduced gross margin by approximately a $500,000. The approximate $4 million of revenue, it's not lost, it's just delayed. February and March new location openings were pushed out until April and May. We had 500 locations we were installing for a lottery customer that were going to be installed in Q1. This revenue shifted from Q1 into Q2, some of the locations will shift from Q2 to Q3. We expect our second quarter results to improve compared to the first quarter, with the remainder of 2026 showing growth acceleration and margin expansion. Our consolidated gross margin was 34.2% versus 45.7% in the prior year period. our consolidated gross margin was 34.2% versus 45.7% in the prior year period The gross profit and gross margin were affected by a one-time event as we terminated a CDM legacy subcontractor, which reduced gross margin by approximately a $500,000 . the gross profit and gross margin were affected by a one-time event as we terminated a cdm legacy subcontractor which reduced gross margin by approximately a $500,000 The approximate $4 million of revenue, it's not lost, it's just delayed. the approximate $4 million of revenue it's not lost it's just delayed February and March new location openings were pushed out until April and May. february and march new location openings were pushed out until april and may We had 500 locations we were installing for a lottery customer that were going to be installed in Q1. we had 500 locations we were installing for a lottery customer that were going to be installed in q1 This revenue shifted from Q1 into Q2, some of the locations will shift from Q2 to Q3. this revenue shifted from q1 into q2 some of the locations will shift from q2 to q3 We expect our second quarter results to improve compared to the first quarter, with the remainder of 2026 showing growth acceleration and margin expansion. we expect our second quarter results to improve compared to the first quarter with the remainder of 2026 showing growth acceleration and margin expansion As of March 31st, we had an annual recurring revenue run rate, or ARR as we call it, of $20.1 million, with an additional $4 million of ARR contracted and in place already. That ARR will start at year-end. Net loss attributed to common shareholders was $7.9 million for the three months ended March 31st, compared to net income of $3.4 million for the three months ended March 31st, 2026. Adjusted EBITDA was -$0.5 million for the first quarter of 2026 versus a positive $0.5 million last year. While the first quarter had some weather challenges, as we discussed, we also completed the consolidation and reorganization of the entire CRI and CDM combined workforce, including all sales, operational, and support functions. To all the folks at newly combined CRI, I just wanna say job well done. As of March 31st, we had an annual recurring revenue run rate, or ARR as we call it, of $20.1 million, with an additional $4 million of ARR contracted and in place already. as of march 31st we had an annual recurring revenue run rate or arr as we call it of $20.1 million with an additional $4 million of arr contracted and in place already That ARR will start at year-end. that arr will start at year-end Net loss attributed to common shareholders was $7.9 million for the three months ended March 31st, compared to net income of $3.4 million for the three months ended March 31st, 2026. net loss attributed to common shareholders was $7.9 million for the three months ended march 31st compared to net income of $3.4 million for the three months ended march 31st 2026 Adjusted EBITDA was -$0.5 million for the first quarter of 2026 versus a positive $0.5 million last year. adjusted ebitda was -$0.5 million for the first quarter of 2026 versus a positive $0.5 million last year While the first quarter had some weather challenges, as we discussed, we also completed the consolidation and reorganization of the entire CRI and CDM combined workforce, including all sales, operational, and support functions. while the first quarter had some weather challenges as we discussed we also completed the consolidation and reorganization of the entire cri and cdm combined workforce including all sales operational and support functions To all the folks at newly combined CRI, I just wanna say job well done. to all the folks at newly combined cri i just wanna say job well done Wow, it was a lot of tough work. The final integration challenge in the migration of the legacy is the migration of the legacy CDM financial accounting systems onto our NetSuite ERP platform. That will be completed at the end of Q2. I suspect my CFO, Tamra, is losing a little bit of sleep. There will be some late nights ahead. However, I've seen her in action. I've seen the plan. We have done this multiple times before, and I have absolute confidence this will happen on time and the results will be first rate. Let me again state with a very bullish attitude, we remain on track for our best year ever with the company revenue exceeding $100 million and adjusted EBITDA margins reaching the high teens in the coming quarters. Wow, it was a lot of tough work. wow it was a lot of tough work The final integration challenge in the migration of the legacy is the migration of the legacy CDM financial accounting systems onto our NetSuite ERP platform. the final integration challenge in the migration of the legacy is the migration of the legacy cdm financial accounting systems onto our netsuite erp platform That will be completed at the end of Q2. that will be completed at the end of q2 I suspect my CFO, Tamra, is losing a little bit of sleep. i suspect my cfo tamra is losing a little bit of sleep There will be some late nights ahead. there will be some late nights ahead However, I've seen her in action. however i've seen her in action I've seen the plan. i've seen the plan We have done this multiple times before, and I have absolute confidence this will happen on time and the results will be first rate. we have done this multiple times before and i have absolute confidence this will happen on time and the results will be first rate Let me again state with a very bullish attitude, we remain on track for our best year ever with the company revenue exceeding $100 million and adjusted EBITDA margins reaching the high teens in the coming quarters. let me again state with a very bullish attitude we remain on track for our best year ever with the company revenue exceeding $100 million and adjusted ebitda margins reaching the high teens in the coming quarters We remain on track to realize the pre-merger combination cost savings of at least $10 million on an annualized basis by the end of 2026. Not all of that will show up this year as we are still in process of executing on those cost synergies. In March, we had achieved over 60% of the goal, and each month we achieve one more step in that journey. As a reminder, once all synergies are realized, adjusted EBITDA margins are expected to be above 20% and free cash flow generation will allow us to pay down debt and delever the balance sheet as we have done every time we completed an acquisition. I'll come back in a minute or so when Tamra's done to talk about some customer updates and a significant new retail media network. We remain on track to realize the pre-merger combination cost savings of at least $10 million on an annualized basis by the end of 2026. we remain on track to realize the pre-merger combination cost savings of at least $10 million on an annualized basis by the end of 2026 Not all of that will show up this year as we are still in process of executing on those cost synergies. not all of that will show up this year as we are still in process of executing on those cost synergies In March, we had achieved over 60% of the goal, and each month we achieve one more step in that journey. in march we had achieved over 60% of the goal and each month we achieve one more step in that journey As a reminder, once all synergies are realized, adjusted EBITDA margins are expected to be above 20% and free cash flow generation will allow us to pay down debt and delever the balance sheet as we have done every time we completed an acquisition. as a reminder once all synergies are realized adjusted ebitda margins are expected to be above 20% and free cash flow generation will allow us to pay down debt and delever the balance sheet as we have done every time we completed an acquisition I'll come back in a minute or so when Tamra's done to talk about some customer updates and a significant new retail media network. i'll come back in a minute or so when tamra's done to talk about some customer updates and a significant new retail media network I'll turn it over to Tamra to share some additional comments on our financials. I'll turn it over to Tamra to share some additional comments on our financials. i'll turn it over to tamra to share some additional comments on our financials

Speaker 6: Thanks, Rick. An overview of our financial results for the first quarter of 2026 was provided in our earnings release and our Form 10-Q, which included the condensed consolidated balance sheet as of March 31, 2026, the statement of operations and cash flows for the three months ended March 31, and a detailed reconciliation of net income to EBITDA and adjusted EBITDA for the quarter ended March 31, as well as the preceding four quarters. Rick reviewed our operating results briefly, let me provide more context related to our performance and our outlook. In terms of the income statement, first quarter revenue rose to $16.3 million versus $9.7 million in the same period in 2025, with approximately $7.9 million or 48% coming from CDM. Revenue from our legacy CRI business decreased approximately 15% year-over-year. Thanks, Rick. thanks rick An overview of our financial results for the first quarter of 2026 was provided in our earnings release and our Form 10-Q, which included the condensed consolidated balance sheet as of March 31, 2026, the statement of operations and cash flows for the three months ended March 31, and a detailed reconciliation of net income to EBITDA and adjusted EBITDA for the quarter ended March 31, as well as the preceding four quarters. an overview of our financial results for the first quarter of 2026 was provided in our earnings release and our form 10-q which included the condensed consolidated balance sheet as of march 31 2026 the statement of operations and cash flows for the three months ended march 31 and a detailed reconciliation of net income to ebitda and adjusted ebitda for the quarter ended march 31 as well as the preceding four quarters Rick reviewed our operating results briefly, let me provide more context related to our performance and our outlook. rick reviewed our operating results briefly let me provide more context related to our performance and our outlook In terms of the income statement, first quarter revenue rose to $16.3 million versus $9.7 million in the same period in 2025, with approximately $7.9 million or 48% coming from CDM. in terms of the income statement first quarter revenue rose to $16.3 million versus $9.7 million in the same period in 2025 with approximately $7.9 million or 48% coming from cdm Revenue from our legacy CRI business decreased approximately 15% year-over-year. revenue from our legacy cri business decreased approximately 15% year-over-year While there were new installs in the quarter, there was a decrease in our SaaS from expiration of certain customer contracts in 2025. As Rick mentioned, several large planned installations were delayed in the quarter due to snowstorms and other poor weather conditions across much of North America. We expect to catch up on these installs in the second and third quarters, driving a healthy uptick in business both sequentially and year-over-year. Hardware revenue in the first quarter rose to $4.6 million versus $3.4 million in the prior year period, reflecting both new deployments and the inclusion of CDM. Service revenues increased 86% to $11.8 million from $6.3 million in fiscal 2025, reflecting the CDM acquisition, offset partially by expired customer contracts. While there were new installs in the quarter, there was a decrease in our SaaS from expiration of certain customer contracts in 2025. while there were new installs in the quarter there was a decrease in our saas from expiration of certain customer contracts in 2025 As Rick mentioned, several large planned installations were delayed in the quarter due to snowstorms and other poor weather conditions across much of North America. as rick mentioned several large planned installations were delayed in the quarter due to snowstorms and other poor weather conditions across much of north america We expect to catch up on these installs in the second and third quarters, driving a healthy uptick in business both sequentially and year-over-year. we expect to catch up on these installs in the second and third quarters driving a healthy uptick in business both sequentially and year-over-year Hardware revenue in the first quarter rose to $4.6 million versus $3.4 million in the prior year period, reflecting both new deployments and the inclusion of CDM. hardware revenue in the first quarter rose to $4.6 million versus $3.4 million in the prior year period reflecting both new deployments and the inclusion of cdm Service revenues increased 86% to $11.8 million from $6.3 million in fiscal 2025, reflecting the CDM acquisition, offset partially by expired customer contracts. service revenues increased 86% to $11.8 million from $6.3 million in fiscal 2025 reflecting the cdm acquisition offset partially by expired customer contracts Consolidated gross profit was $5.6 million for the fiscal 2026 first quarter versus $4.5 million in the prior year period. Consolidated gross margin was 34.2% versus 45.7% in the fiscal 2025 first quarter. Gross margin on hardware revenue was 14% in Q1 of fiscal 2026 as compared to 32.1% in the prior year period due to an unusually higher mix of QSR deployments and certain one-time costs of approximately a $500,000 associated with transitioning away from an outsourced CDM installer. Gross margin on service amounted to 42% versus 53% in the fiscal 2025 first quarter, driven by the expiration of certain customer contracts in 2025. We anticipate an increase in margins going forward due to revenue growth, synergy realization, and improved operating cost leverage across the company. Consolidated gross profit was $5.6 million for the fiscal 2026 first quarter versus $4.5 million in the prior year period. consolidated gross profit was $5.6 million for the fiscal 2026 first quarter versus $4.5 million in the prior year period Consolidated gross margin was 34.2% versus 45.7% in the fiscal 2025 first quarter. consolidated gross margin was 34.2% versus 45.7% in the fiscal 2025 first quarter Gross margin on hardware revenue was 14% in Q1 of fiscal 2026 as compared to 32.1% in the prior year period due to an unusually higher mix of QSR deployments and certain one-time costs of approximately a $500,000 associated with transitioning away from an outsourced CDM installer. gross margin on hardware revenue was 14% in q1 of fiscal 2026 as compared to 32.1% in the prior year period due to an unusually higher mix of qsr deployments and certain one-time costs of approximately a $500,000 associated with transitioning away from an outsourced cdm installer Gross margin on service amounted to 42% versus 53% in the fiscal 2025 first quarter, driven by the expiration of certain customer contracts in 2025. gross margin on service amounted to 42% versus 53% in the fiscal 2025 first quarter driven by the expiration of certain customer contracts in 2025 We anticipate an increase in margins going forward due to revenue growth, synergy realization, and improved operating cost leverage across the company. we anticipate an increase in margins going forward due to revenue growth synergy realization and improved operating cost leverage across the company Sales and marketing expenses in the first quarter rose to $2.9 million versus $1.2 million in the prior year period, while general and administrative expenses increased to $8.9 million versus $3.9 million in fiscal 2025, primarily reflecting the acquisition of CDM, which contributed approximately $3.8 million of G&A expense. However, as Rick indicated, we remain on track to achieving the $10 million of synergies previously announced for fiscal 2026. We also continue to invest in our media business and other technology initiatives meant to drive increased growth across the company. We posted an operating loss of approximately $6.2 million in the first quarter of 2026 compared to an operating loss of $700,000 in fiscal 2025, reflecting the items I just discussed. Sales and marketing expenses in the first quarter rose to $2.9 million versus $1.2 million in the prior year period, while general and administrative expenses increased to $8.9 million versus $3.9 million in fiscal 2025, primarily reflecting the acquisition of CDM, which contributed approximately $3.8 million of G&A expense. sales and marketing expenses in the first quarter rose to $2.9 million versus $1.2 million in the prior year period while general and administrative expenses increased to $8.9 million versus $3.9 million in fiscal 2025 primarily reflecting the acquisition of cdm which contributed approximately $3.8 million of g&a expense However, as Rick indicated, we remain on track to achieving the $10 million of synergies previously announced for fiscal 2026. however as rick indicated we remain on track to achieving the $10 million of synergies previously announced for fiscal 2026 We also continue to invest in our media business and other technology initiatives meant to drive increased growth across the company. we also continue to invest in our media business and other technology initiatives meant to drive increased growth across the company We posted an operating loss of approximately $6.2 million in the first quarter of 2026 compared to an operating loss of $700,000 in fiscal 2025, reflecting the items I just discussed. we posted an operating loss of approximately $6.2 million in the first quarter of 2026 compared to an operating loss of $700,000 in fiscal 2025 reflecting the items i just discussed CRI reported a net loss of $7.5 million and a net loss attributable to common shareholders of $7.9 million or $0.74 per diluted common share in the quarter ended March 31 versus net income of $3.4 million or $0.32 per diluted common share in the prior year period. As a reminder, the fiscal 2025 first quarter included a $4.8 million gain on the settlement of our prior contingent liability with the former stockholders of Reflect Systems, Inc. Adjusted EBITDA was -$500,000 in the first quarter of 2026 as compared to $500,000 income in the prior year period. We anticipate EBITDA and cash flow to improve for the remainder of fiscal 2026, given the forecasted business growth and cost initiatives previously discussed. CRI reported a net loss of $7.5 million and a net loss attributable to common shareholders of $7.9 million or $0.74 per diluted common share in the quarter ended March 31 versus net income of $3.4 million or $0.32 per diluted common share in the prior year period. cri reported a net loss of $7.5 million and a net loss attributable to common shareholders of $7.9 million or $0.74 per diluted common share in the quarter ended march 31 versus net income of $3.4 million or $0.32 per diluted common share in the prior year period As a reminder, the fiscal 2025 first quarter included a $4.8 million gain on the settlement of our prior contingent liability with the former stockholders of Reflect Systems, Inc. Adjusted EBITDA was - $500,000 in the first quarter of 2026 as compared to $500,000 income in the prior year period. as a reminder the fiscal 2025 first quarter included a $4.8 million gain on the settlement of our prior contingent liability with the former stockholders of reflect systems, inc. adjusted ebitda was - $500,000 in the first quarter of 2026 as compared to $500,000 income in the prior year period We anticipate EBITDA and cash flow to improve for the remainder of fiscal 2026, given the forecasted business growth and cost initiatives previously discussed. we anticipate ebitda and cash flow to improve for the remainder of fiscal 2026 given the forecasted business growth and cost initiatives previously discussed When appropriate, we intend to use the cash generation to delever our balance sheet and strengthen our financial flexibility as we've done in the past. This remains a key long-term priority for the company. In terms of the balance sheet, as of March 31, 2026, the company had cash on hand of approximately $2.3 million versus $1.6 million at the start of 2026. Our debt stood at $47.5 million at the end of the first quarter as compared to $44 million at the beginning of the fiscal year. We had approximately $13 million remaining in available liquidity under our revolving credit facility as of March 31, 2026. As I just mentioned, we remain dedicated to using cash generation when possible to lower our debt and migrate to an optimized capital structure in support of financial flexibility. When appropriate, we intend to use the cash generation to delever our balance sheet and strengthen our financial flexibility as we've done in the past. when appropriate we intend to use the cash generation to delever our balance sheet and strengthen our financial flexibility as we've done in the past This remains a key long-term priority for the company. this remains a key long-term priority for the company In terms of the balance sheet, as of March 31, 2026, the company had cash on hand of approximately $2.3 million versus $1.6 million at the start of 2026. in terms of the balance sheet as of march 31 2026 the company had cash on hand of approximately $2.3 million versus $1.6 million at the start of 2026 Our debt stood at $47.5 million at the end of the first quarter as compared to $44 million at the beginning of the fiscal year. our debt stood at $47.5 million at the end of the first quarter as compared to $44 million at the beginning of the fiscal year We had approximately $13 million remaining in available liquidity under our revolving credit facility as of March 31, 2026. we had approximately $13 million remaining in available liquidity under our revolving credit facility as of march 31 2026 As I just mentioned, we remain dedicated to using cash generation when possible to lower our debt and migrate to an optimized capital structure in support of financial flexibility. as i just mentioned we remain dedicated to using cash generation when possible to lower our debt and migrate to an optimized capital structure in support of financial flexibility However, we will also continue to invest in the business to drive growth and improve technology applications across the organization. I will turn it back to Rick for additional comments around customer-specific activities. However, we will also continue to invest in the business to drive growth and improve technology applications across the organization. however we will also continue to invest in the business to drive growth and improve technology applications across the organization I will turn it back to Rick for additional comments around customer-specific activities. i will turn it back to rick for additional comments around customer-specific activities

Speaker 5: Thanks, Tamra. Let's talk about some customer updates. I'd like to announce that we are the official digital signage provider for the Tennessee Titans in the new Nissan Stadium, which is under construction in Nashville, Tennessee. We talked about this previously, this is an $8.5 million deal. It includes thousands of displays and a full IPTV solution throughout the entire venue. Most of this revenue will be recognized in 2026. I think the official stadium opening's in February, we expect a little bit to trail into January, February, you know, punch list as the stadium gets open. We'd like to announce Dairy Queen in North America, not only the U.S., also Canada. This is the QSR that we did not have the contract signed when we reported our Q4 results. Thanks, Tamra. thanks tamra Let's talk about some customer updates. let's talk about some customer updates I'd like to announce that we are the official digital signage provider for the Tennessee Titans in the new Nissan Stadium, which is under construction in Nashville, Tennessee. i'd like to announce that we are the official digital signage provider for the tennessee titans in the new nissan stadium which is under construction in nashville tennessee We talked about this previously, this is an $8.5 million deal. we talked about this previously this is an $8.5 million deal It includes thousands of displays and a full IPTV solution throughout the entire venue. it includes thousands of displays and a full iptv solution throughout the entire venue Most of this revenue will be recognized in 2026. most of this revenue will be recognized in 2026 I think the official stadium opening's in February, we expect a little bit to trail into January, February, you know, punch list as the stadium gets open. i think the official stadium opening's in february we expect a little bit to trail into january february you know punch list as the stadium gets open We'd like to announce Dairy Queen in North America, not only the U.S., also Canada. we'd like to announce dairy queen in north america not only the u.s also canada This is the QSR that we did not have the contract signed when we reported our Q4 results. this is the qsr that we did not have the contract signed when we reported our q4 results We acquired this business as a result of a very exhausting, tough RFP process, which ultimately culminated in us being awarded the business. We were actually awarded and given the verbal award the same month as our closing of the CDM acquisition. Here's what makes this unique. The prior provider of Dairy Queen was Cineplex Digital Media, or CDM. We expect to expand the annual revenue, probably gonna grow between $1 million-$2 million a year, on an annual basis, mostly primarily driven by our drive-thru product. As of today, there's 4,700, approximately, locations across the U.S. and Canada. As we've evaluated, only two have digital drive-thrus. The demand for that product is pretty significant inside this account. Another customer, I guess third, if you will. We acquired this business as a result of a very exhausting, tough RFP process, which ultimately culminated in us being awarded the business. we acquired this business as a result of a very exhausting tough rfp process which ultimately culminated in us being awarded the business We were actually awarded and given the verbal award the same month as our closing of the CDM acquisition. we were actually awarded and given the verbal award the same month as our closing of the cdm acquisition Here's what makes this unique. here's what makes this unique The prior provider of Dairy Queen was Cineplex Digital Media, or CDM. the prior provider of dairy queen was cineplex digital media or cdm We expect to expand the annual revenue, probably gonna grow between $1 million-$2 million a year, on an annual basis, mostly primarily driven by our drive-thru product. we expect to expand the annual revenue probably gonna grow between $1 million-$2 million a year on an annual basis mostly primarily driven by our drive-thru product As of today, there's 4,700, approximately, locations across the U.S. and Canada. as of today there's 4,700 approximately locations across the u.s and canada As we've evaluated, only two have digital drive-thrus. as we've evaluated only two have digital drive-thrus The demand for that product is pretty significant inside this account. the demand for that product is pretty significant inside this account Another customer, I guess third, if you will. another customer i guess third if you will April 13th, we announced a project to expand and modernize the AMC Theatres in-lobby media footprint across 285 locations nationwide. I want to give a little additional color on that event or that announcement. This is a partnership between CRI and National CineMedia. National CineMedia is the leading cinema advertising platform in the U.S. This new initiative will turn the lobby at the participating theaters into a network of digital displays that will deliver the high-impact video, brand storytelling, and interactive experiences. These upgrades create a premium video platform that expands opportunities for advertisers to reach audiences both in the auditorium and throughout the entire theater location. We will install this network, it's approximately 1,200 screens and large format LEDs throughout the rest of 2026. This media network utilizes our CMS platform, including our Reflect CMS and our AdLogic ad tech solution. April 13th, we announced a project to expand and modernize the AMC Theatres in-lobby media footprint across 285 locations nationwide. april 13th we announced a project to expand and modernize the amc theatres in-lobby media footprint across 285 locations nationwide I want to give a little additional color on that event or that announcement. i want to give a little additional color on that event or that announcement This is a partnership between CRI and National CineMedia. this is a partnership between cri and national cinemedia National CineMedia is the leading cinema advertising platform in the U.S. national cinemedia is the leading cinema advertising platform in the u.s This new initiative will turn the lobby at the participating theaters into a network of digital displays that will deliver the high-impact video, brand storytelling, and interactive experiences. this new initiative will turn the lobby at the participating theaters into a network of digital displays that will deliver the high-impact video brand storytelling and interactive experiences These upgrades create a premium video platform that expands opportunities for advertisers to reach audiences both in the auditorium and throughout the entire theater location. these upgrades create a premium video platform that expands opportunities for advertisers to reach audiences both in the auditorium and throughout the entire theater location We will install this network, it's approximately 1,200 screens and large format LEDs throughout the rest of 2026. we will install this network it's approximately 1,200 screens and large format leds throughout the rest of 2026 This media network utilizes our CMS platform, including our Reflect CMS and our AdLogic ad tech solution. this media network utilizes our cms platform including our reflect cms and our adlogic ad tech solution Expected revenue of this is $6 million-$7 million. We expect to realize most, if not all, this year. Think of the growth of this network to other cinema theater chains or locations such as Cinemark and some of the other competitors in is what we expect will ultimately happen. Next customer. I want to talk about 7 Brew. This account continues to grow. My last conversation with our account team indicated that in discussion with the customer, 7 Brew, they are on track to open 750 new locations this year. Each location's about $8,000 to us when it gets first opened. It is the ongoing SaaS that keeps growing with each new location. Finally, I want to talk about a retail media network. Expected revenue of this is $6 million-$7 million. expected revenue of this is $6 million-$7 million We expect to realize most, if not all, this year. we expect to realize most if not all this year Think of the growth of this network to other cinema theater chains or locations such as Cinemark and some of the other competitors in is what we expect will ultimately happen. think of the growth of this network to other cinema theater chains or locations such as cinemark and some of the other competitors in is what we expect will ultimately happen Next customer. next customer I want to talk about 7 Brew. i want to talk about 7 brew This account continues to grow. this account continues to grow My last conversation with our account team indicated that in discussion with the customer, 7 Brew, they are on track to open 750 new locations this year. my last conversation with our account team indicated that in discussion with the customer 7 brew they are on track to open 750 new locations this year Each location's about $8,000 to us when it gets first opened. each location's about $8,000 to us when it gets first opened It is the ongoing SaaS that keeps growing with each new location. it is the ongoing saas that keeps growing with each new location Finally, I want to talk about a retail media network. finally i want to talk about a retail media network We are in the final contracting stages of a significant retail media network deployment. I can't yet discuss specifics. What I can tell you is this would result in a substantial sales of additional hardware, SaaS, and ad tech revenue. As we understand it today, this would be the largest retail media networks deployed in 2026, measured by the number of screens across the U.S. Think of it, in this year alone, it would be about 10,000 screens, plus an additional 20,000 data-gathering devices. By year-end, we would be monitoring about 30,000 devices. By mid-2027, it would be in excess or approximately 60,000 devices. This solidifies CRI as the leading retail media network provider in North America, and there's certainly more to come about this announcement as we finalize the contracts over the next three, four weeks. We are in the final contracting stages of a significant retail media network deployment. we are in the final contracting stages of a significant retail media network deployment I can't yet discuss specifics. i can't yet discuss specifics What I can tell you is this would result in a substantial sales of additional hardware, SaaS, and ad tech revenue. what i can tell you is this would result in a substantial sales of additional hardware saas and ad tech revenue As we understand it today, this would be the largest retail media networks deployed in 2026, measured by the number of screens across the U.S. as we understand it today this would be the largest retail media networks deployed in 2026 measured by the number of screens across the u.s Think of it, in this year alone, it would be about 10,000 screens, plus an additional 20,000 data-gathering devices. think of it in this year alone it would be about 10,000 screens plus an additional 20,000 data-gathering devices By year-end, we would be monitoring about 30,000 devices. by year-end we would be monitoring about 30,000 devices By mid-2027, it would be in excess or approximately 60,000 devices. by mid-2027 it would be in excess or approximately 60,000 devices This solidifies CRI as the leading retail media network provider in North America, and there's certainly more to come about this announcement as we finalize the contracts over the next three, four weeks. this solidifies cri as the leading retail media network provider in north america and there's certainly more to come about this announcement as we finalize the contracts over the next three four weeks I hope everyone can grasp the significant change in CRI as an operating entity. Let's review then. Number one, our position in the marketplace. I think it's very clear we are now clearly one of the leaders, if not the leader in the U.S. Number two, the revenue growth. Rapid expansion of revenue. We expect it to rapidly expand throughout the balance of this year. Number three, the management team. I wanna repeat that, the management team. I talked a lot about it on our last call, but it is a first-class management team in place running the business. Number four, operational excellence. We continue to excel in deployment when weather doesn't get in our way. Last but not least, the financial discipline and commitment to de-lever the balance sheet. We are very focused on that. I hope everyone can grasp the significant change in CRI as an operating entity. i hope everyone can grasp the significant change in cri as an operating entity Let's review then. let's review then Number one, our position in the marketplace. number one our position in the marketplace I think it's very clear we are now clearly one of the leaders, if not the leader in the U.S. i think it's very clear we are now clearly one of the leaders if not the leader in the u.s Number two, the revenue growth. number two the revenue growth Rapid expansion of revenue. rapid expansion of revenue We expect it to rapidly expand throughout the balance of this year. we expect it to rapidly expand throughout the balance of this year Number three, the management team. number three the management team I wanna repeat that, the management team. i wanna repeat that the management team I talked a lot about it on our last call, but it is a first-class management team in place running the business. i talked a lot about it on our last call but it is a first-class management team in place running the business Number four, operational excellence. number four operational excellence We continue to excel in deployment when weather doesn't get in our way. we continue to excel in deployment when weather doesn't get in our way Last but not least, the financial discipline and commitment to de-lever the balance sheet. last but not least the financial discipline and commitment to de-lever the balance sheet We are very focused on that. we are very focused on that Our pipeline remains robust. We expect to continue to land many new opportunities. We're in excellent position to post higher growth and improved operating results going forward. Again, we remain on track for our best year ever. With that, we'll now move to the Q&A portion of the call. Operator, I'll turn it back to you. Our pipeline remains robust. our pipeline remains robust We expect to continue to land many new opportunities. we expect to continue to land many new opportunities We're in excellent position to post higher growth and improved operating results going forward. we're in excellent position to post higher growth and improved operating results going forward Again, we remain on track for our best year ever. again we remain on track for our best year ever With that, we'll now move to the Q&A portion of the call. with that we'll now move to the q&a portion of the call Operator, I'll turn it back to you. operator i'll turn it back to you

Speaker 4: If you'd like to ask a question at this time, please press star one one on your touchtone phone and wait for your name to be announced. To withdraw your question, please press star one one again. Our first question comes from Jason Kreyer with Craig-Hallum. If you'd like to ask a question at this time, please press star one one on your touchtone phone and wait for your name to be announced. if you'd like to ask a question at this time please press star one one on your touchtone phone and wait for your name to be announced To withdraw your question, please press star one one again. to withdraw your question please press star one one again Our first question comes from Jason Kreyer with Craig-Hallum. our first question comes from jason kreyer with craig-hallum

Speaker 3: Wonderful. Thank you for taking my questions. Lots of good content in there. Rick, maybe we'll start on stadiums. You talked about the win with the Tennessee Titans, so congratulations on that. Wonderful. wonderful Thank you for taking my questions. thank you for taking my questions Lots of good content in there. lots of good content in there Rick, maybe we'll start on stadiums. rick maybe we'll start on stadiums You talked about the win with the Tennessee Titans, so congratulations on that. you talked about the win with the tennessee titans so congratulations on that We've seen you have success in multiple leagues, right? You've already had success in basketball and hockey and others. It seems like when you've landed one, you do a really good job of finding two or three or five other teams in that league that need help, need a refresh. Maybe talk about the opportunity in football and your ability to expand beyond now kinda landing a deal with the Titans. Thanks. We've seen you have success in multiple leagues, right? we've seen you have success in multiple leagues right You've already had success in basketball and hockey and others. you've already had success in basketball and hockey and others It seems like when you've landed one, you do a really good job of finding two or three or five other teams in that league that need help, need a refresh. it seems like when you've landed one you do a really good job of finding two or three or five other teams in that league that need help need a refresh Maybe talk about the opportunity in football and your ability to expand beyond now kinda landing a deal with the Titans. maybe talk about the opportunity in football and your ability to expand beyond now kinda landing a deal with the titans Thanks. thanks

Speaker 5: Sure. Thanks, Jason. You know, we were really pleased to land this stadium. It's the second stadium where our software solutions that we deploy are controlling all of the screens. Of course, our first one in the NFL was Dallas Cowboys, where we continue to manage 3,300 screens throughout the building. We're excited to have the Titans. Cracking the NFL is a big deal. We are in pursuit of multiple other NFL teams for either, A, upgrades of the entire stadium refresh, or where we're seeing quicker penetration is taking over the menu board operations within those stadiums. It continues to grow. I think we talked the last conference call that that business unit, our IPTV group, would probably double this year, that currently appears to be on track. Sure. sure Thanks, Jason. thanks jason You know, we were really pleased to land this stadium. you know we were really pleased to land this stadium It's the second stadium where our software solutions that we deploy are controlling all of the screens. it's the second stadium where our software solutions that we deploy are controlling all of the screens Of course, our first one in the NFL was Dallas Cowboys, where we continue to manage 3,300 screens throughout the building. of course our first one in the nfl was dallas cowboys where we continue to manage 3,300 screens throughout the building We're excited to have the Titans. we're excited to have the titans Cracking the NFL is a big deal. cracking the nfl is a big deal We are in pursuit of multiple other NFL teams for either, A, upgrades of the entire stadium refresh, or where we're seeing quicker penetration is taking over the menu board operations within those stadiums. we are in pursuit of multiple other nfl teams for either a upgrades of the entire stadium refresh or where we're seeing quicker penetration is taking over the menu board operations within those stadiums It continues to grow. it continues to grow I think we talked the last conference call that that business unit, our IPTV group, would probably double this year, that currently appears to be on track. i think we talked the last conference call that that business unit our iptv group would probably double this year that currently appears to be on track

Speaker 3: Great. I'll shift to the RMN opportunity that you'd highlighted at the end there. Maybe just a couple quick, you know, quick questions if you can expand on that. You know, is this a customer that you're already familiar with, that you've worked with in the past? Is the process still competitive at this point? If you get that win, when would you expect that to start to kick off? Great. great I'll shift to the RMN opportunity that you'd highlighted at the end there. i'll shift to the rmn opportunity that you'd highlighted at the end there Maybe just a couple quick, you know, quick questions if you can expand on that. maybe just a couple quick you know quick questions if you can expand on that You know, is this a customer that you're already familiar with, that you've worked with in the past? you know is this a customer that you're already familiar with that you've worked with in the past Is the process still competitive at this point? is the process still competitive at this point If you get that win, when would you expect that to start to kick off? if you get that win when would you expect that to start to kick off

Speaker 5: Okay. The Number one, the process is no longer competitive. We have received a verbal award. We are committed. We probably have certainly north of 10 people, almost full-time, working on preparing for this project. We anticipate deploying in June, or potentially shipping product in June and deploying in July. This is coming fast and furious. We actually did a total store takeover because this project started with somebody else in the industry as a competitor who fell down. They came to us, we actually did a complete total store takeover, I believe it was Wednesday of this week. That was a success, and we expect to take over the remaining test stores, in the month of June and begin full rollout in July. Okay. okay The Number one, the process is no longer competitive. the number one the process is no longer competitive We have received a verbal award. we have received a verbal award We are committed. we are committed We probably have certainly north of 10 people, almost full-time, working on preparing for this project. we probably have certainly north of 10 people almost full-time working on preparing for this project We anticipate deploying in June, or potentially shipping product in June and deploying in July. we anticipate deploying in june or potentially shipping product in june and deploying in july This is coming fast and furious. this is coming fast and furious We actually did a total store takeover because this project started with somebody else in the industry as a competitor who fell down. we actually did a total store takeover because this project started with somebody else in the industry as a competitor who fell down They came to us, we actually did a complete total store takeover, I believe it was Wednesday of this week. they came to us we actually did a complete total store takeover i believe it was wednesday of this week That was a success, and we expect to take over the remaining test stores, in the month of June and begin full rollout in July. that was a success and we expect to take over the remaining test stores in the month of june and begin full rollout in july

Speaker 3: You know, I mean, this seems like this could be a kind of a transformational deal for CRI. Can you talk about maybe first additional costs that you may have to take on to onboard a deal like that? Then with that, you know, what does this mean in terms of onboarding or in terms of reference ability, putting CRI on the map and really scaling up your retail media business? You know, I mean, this seems like this could be a kind of a transformational deal for CRI. you know i mean this seems like this could be a kind of a transformational deal for cri Can you talk about maybe first additional costs that you may have to take on to onboard a deal like that? can you talk about maybe first additional costs that you may have to take on to onboard a deal like that Then with that, you know, what does this mean in terms of onboarding or in terms of reference ability, putting CRI on the map and really scaling up your retail media business? then with that you know what does this mean in terms of onboarding or in terms of reference ability putting cri on the map and really scaling up your retail media business

Speaker 5: Well, we think it's huge. I mean, the reference ability of this is second to none. It would be considered let's be clear, Jason, we gotta go execute, right? I gotta go get it done. Let's assume we're successful, and I think we will be, and we go get it done. This will be considered the top-shelf first-class retail media network with full closed loop attribution at the cash register for this retailer. Nobody else has done that in the U.S., and here we are at the forefront of getting that done. Well, we think it's huge. well we think it's huge I mean, the reference ability of this is second to none. i mean the reference ability of this is second to none It would be considered let's be clear, Jason, we gotta go execute, right? it would be considered let's be clear jason we gotta go execute right I gotta go get it done. i gotta go get it done Let's assume we're successful, and I think we will be, and we go get it done. let's assume we're successful and i think we will be and we go get it done This will be considered the top-shelf first-class retail media network with full closed loop attribution at the cash register for this retailer. this will be considered the top-shelf first-class retail media network with full closed loop attribution at the cash register for this retailer Nobody else has done that in the U.S., and here we are at the forefront of getting that done. nobody else has done that in the u.s and here we are at the forefront of getting that done

Speaker 3: Good luck as you close out negotiations there. Thanks for the time, Rick. Good luck as you close out negotiations there. good luck as you close out negotiations there Thanks for the time, Rick. thanks for the time rick

Speaker 5: Yep. Thank you. Yep. yep Thank you. thank you

Speaker 4: Our next question comes from Brian Kinstlinger with Alliance Global Partners. Our next question comes from Brian Kinstlinger with Alliance Global Partners. our next question comes from brian kinstlinger with alliance global partners

Speaker 1: Great. Thanks so much. Congrats on all the great business development. In terms of the retail media network follow-up, maybe you can size what a TCV looks like for 60,000 devices, of which it sounds like 10,000 are screens. What may be a ballpark, what a recurring revenue opportunity looks like for something that large? Great. great Thanks so much. thanks so much Congrats on all the great business development. congrats on all the great business development In terms of the retail media network follow-up, maybe you can size what a TCV looks like for 60,000 devices, of which it sounds like 10,000 are screens. in terms of the retail media network follow-up maybe you can size what a tcv looks like for 60,000 devices of which it sounds like 10,000 are screens What may be a ballpark, what a recurring revenue opportunity looks like for something that large? what may be a ballpark what a recurring revenue opportunity looks like for something that large

Speaker 5: Great question. You know, in terms of it, put it in size, this year we think it's 10,000 screens and about 20,000 data gathering analytic devices will be deployed, right, to map out the shopper journey as they, as they manage through a retail environment. All totaled, by mid-2027, the customer expects it to be about 60,000 devices, which is roughly 25,000 screens, and then 35,000 data gathering devices. In terms of range of magnitude of ongoing SaaS, we would expect that to be in the $6 million-$8 million range. Still being a little bit adjusted and negotiated as we finalize the contract, but we expect it will add $6 million-$8 million, we believe, when it is fully deployed. Great question. great question You know, in terms of it, put it in size, this year we think it's 10,000 screens and about 20,000 data gathering analytic devices will be deployed, right, to map out the shopper journey as they, as they manage through a retail environment. you know in terms of it put it in size this year we think it's 10,000 screens and about 20,000 data gathering analytic devices will be deployed right to map out the shopper journey as they as they manage through a retail environment All totaled, by mid- 2027, the customer expects it to be about 60,000 devices, which is roughly 25,000 screens, and then 35,000 data gathering devices. all totaled by mid- 2027 the customer expects it to be about 60,000 devices which is roughly 25,000 screens and then 35,000 data gathering devices In terms of range of magnitude of ongoing SaaS, we would expect that to be in the $6 million-$8 million range. in terms of range of magnitude of ongoing saas we would expect that to be in the $6 million-$8 million range Still being a little bit adjusted and negotiated as we finalize the contract, but we expect it will add $6 million-$8 million, we believe, when it is fully deployed. still being a little bit adjusted and negotiated as we finalize the contract but we expect it will add $6 million-$8 million we believe when it is fully deployed

Speaker 1: Great. Great. great

Speaker 5: Yep. Yep. yep

Speaker 1: Sounds great. In terms of Dairy Queen, what was the current revenue contribution as it related to CDM? Maybe, you know, that'll help us size the actual contract value on top of that. Sounds great. sounds great In terms of Dairy Queen, what was the current revenue contribution as it related to CDM? in terms of dairy queen what was the current revenue contribution as it related to cdm Maybe, you know, that'll help us size the actual contract value on top of that. maybe you know that'll help us size the actual contract value on top of that

Speaker 5: I'm converting from Canadian, Brian, forgive me if I'm a little bit off. Before it was about $2 million-$2.5 million a year. That was a combination of SaaS and then indoor deployments because CDM was doing the indoor menu boards. As it now has expanded and includes the drive-thru, we expect that CAD 2 million-CAD 2.5 million. Tamra, I believe that number was about right, correct? I'm converting from Canadian, Brian, forgive me if I'm a little bit off. i'm converting from canadian brian forgive me if i'm a little bit off Before it was about $ 2 million-$ 2.5 million a year. before it was about $ 2 million-$ 2.5 million a year That was a combination of SaaS and then indoor deployments because CDM was doing the indoor menu boards. that was a combination of saas and then indoor deployments because cdm was doing the indoor menu boards As it now has expanded and includes the drive-thru, we expect that CAD 2 million-CAD 2.5 million. as it now has expanded and includes the drive-thru we expect that cad 2 million-cad 2.5 million Tamra, I believe that number was about right, correct? tamra i believe that number was about right correct

Speaker 6: That's in U.S., though. That's in U.S., though. that's in u.s though

Speaker 5: Yeah, in U.S., right. Yeah, in U.S., right. yeah in u.s right

Speaker 6: Yeah. Yeah. yeah

Speaker 5: But it's, it was historically $2 million-$2.5 million. We now expect it to be somewhere in the $4 million-$5 million. That growth rate, Brian, is driven predominantly, well, some additional SaaS, but mostly just the actual pure hardware of drive-thru going in. Obviously the benefit, every time a drive-thru goes in, it's somewhere between three and seven screens get added to the SaaS pool for every drive-thru. The difference of three to seven, it just depends, is it a single drive-thru or a double? But it's, it was historically $2 million-$2.5 million . but it's it was historically $2 million-$2.5 million We now expect it to be somewhere in the $4 million-$ 5 million. we now expect it to be somewhere in the $4 million-$ 5 million That growth rate, Brian, is driven predominantly, well, some additional SaaS, but mostly just the actual pure hardware of drive-thru going in. that growth rate brian is driven predominantly well some additional saas but mostly just the actual pure hardware of drive-thru going in Obviously the benefit, every time a drive-thru goes in, it's somewhere between three and seven screens get added to the SaaS pool for every drive-thru. obviously the benefit every time a drive-thru goes in it's somewhere between three and seven screens get added to the saas pool for every drive-thru The difference of three to seven, it just depends, is it a single drive-thru or a double? the difference of three to seven it just depends is it a single drive-thru or a double

Speaker 1: Great. Last question from me on the drive-thru business. When you think about North America, what percentage of QSR has drive-thru digital now? Are we halfway through that? Great. great Last question from me on the drive-thru business. last question from me on the drive-thru business When you think about North America, what percentage of QSR has drive-thru digital now? when you think about north america what percentage of qsr has drive-thru digital now Are we halfway through that? are we halfway through that

Speaker 5: No. No. no

Speaker 1: In the market? Are we not? In the market? in the market Are we not? are we not

Speaker 5: That's a great question. Again, this is maybe a little bit dated material because I haven't looked at it in the last six months or so. There's approximately 220,000, 210,000 QSRs that with drive-thru in the U.S. We believe the penetration today is less than 40%. We believe they're 60% of the market. When you look at it, the two people that are the most dominant is McDonald's and Taco Bell, who fully rolled out digital. They actually make up the largest component of the installed base of the, you know, 40% that's out there installed. That's a great question. that's a great question Again, this is maybe a little bit dated material because I haven't looked at it in the last six months or so. again this is maybe a little bit dated material because i haven't looked at it in the last six months or so There's approximately 220,000, 210,000 QSRs that with drive-thru in the U.S. there's approximately 220,000, 210,000 qsrs that with drive-thru in the u.s We believe the penetration today is less than 40%. we believe the penetration today is less than 40% We believe they're 60% of the market. we believe they're 60% of the market When you look at it, the two people that are the most dominant is McDonald's and Taco Bell, who fully rolled out digital. when you look at it the two people that are the most dominant is mcdonald's and taco bell who fully rolled out digital They actually make up the largest component of the installed base of the, you know, 40% that's out there installed. they actually make up the largest component of the installed base of the you know 40% that's out there installed

Speaker 1: Got it. All right. Great. Thanks for taking my questions. Got it. got it All right. all right Great. great Thanks for taking my questions. thanks for taking my questions

Speaker 5: Sure. Thanks. Sure. sure Thanks. thanks

Speaker 4: I'm showing no further phone questions at this time. Do we have any questions over the web? I'm showing no further phone questions at this time. i'm showing no further phone questions at this time Do we have any questions over the web? do we have any questions over the web

Speaker 2: Yes. Thank you. Rick, we have a question from Kevin Sheldon via email as to whether for customers with a franchisee system or a coalition approach to retail media networks, Creative Realities or the customer continues to follow up with those franchisees or other prospects that did not opt in for a program when initially presented with an opportunity to do so. Yes. yes Thank you. thank you Rick, we have a question from Kevin Sheldon via email as to whether for customers with a franchisee system or a coalition approach to retail media networks, Creative Realities or the customer continues to follow up with those franchisees or other prospects that did not opt in for a program when initially presented with an opportunity to do so. rick we have a question from kevin sheldon via email as to whether for customers with a franchisee system or a coalition approach to retail media networks creative realities or the customer continues to follow up with those franchisees or other prospects that did not opt in for a program when initially presented with an opportunity to do so

Speaker 5: Great, great question, George and Kevin. Thank you for that. The answer is yes. We typically When we first engage with a customer, of course, there's pent-up demand, and there's a strong upfront rollout process as we fulfill the demand. Once that demand kind of calms down a little bit, yeah, we meet with the franchisor. We go over the list of who are the franchisees that have multiple locations that did not opt in or has not installed digital. Typically, it's joint work between us and the franchisor to have discussions, meet with that franchisee, and ultimately get them to opt into the program. Installing digital in the drive-thru specifically or indoor, it improves throughput, it improves profitability, and improved profitability at the franchisee benefits not only the franchisee but the franchisor. Great, great question, George and Kevin. great great question george and kevin Thank you for that. thank you for that The answer is yes. the answer is yes We typically When we first engage with a customer, of course, there's pent-up demand, and there's a strong upfront rollout process as we fulfill the demand. we typically when we first engage with a customer of course there's pent-up demand and there's a strong upfront rollout process as we fulfill the demand Once that demand kind of calms down a little bit, yeah, we meet with the franchisor. once that demand kind of calms down a little bit yeah we meet with the franchisor We go over the list of who are the franchisees that have multiple locations that did not opt in or has not installed digital. we go over the list of who are the franchisees that have multiple locations that did not opt in or has not installed digital Typically, it's joint work between us and the franchisor to have discussions, meet with that franchisee, and ultimately get them to opt into the program. typically it's joint work between us and the franchisor to have discussions meet with that franchisee and ultimately get them to opt into the program Installing digital in the drive-thru specifically or indoor, it improves throughput, it improves profitability, and improved profitability at the franchisee benefits not only the franchisee but the franchisor. installing digital in the drive-thru specifically or indoor it improves throughput it improves profitability and improved profitability at the franchisee benefits not only the franchisee but the franchisor It's really a joint effort. Yes, we do that. It's really a joint effort. it's really a joint effort Yes, we do that. yes we do that

Speaker 2: Great. Thanks, Rick. There are no other questions via email. Great. great Thanks, Rick. thanks rick There are no other questions via email. there are no other questions via email

Speaker 5: Okay. Well, first, you know, finally, I wanna, you know, conclude the call. I wanna thank all our shareholders, clients, partners, and employees. Again, this was a real interesting quarter for our company as we combined 250 people into one organization and did the reorganization. Again, I just wanna say, you know, a shout-out to all the CRI employees for all the hard work. This has fundamentally changed our company, and we expect to do nothing but continue to grow from here forward. Thanks for joining the call. We look forward to speaking to you with again next quarter. Okay. okay Well, first, you know, finally, I wanna, you know, conclude the call. well first you know finally i wanna you know conclude the call I wanna thank all our shareholders, clients, partners, and employees. i wanna thank all our shareholders clients partners and employees Again, this was a real interesting quarter for our company as we combined 250 people into one organization and did the reorganization. again this was a real interesting quarter for our company as we combined 250 people into one organization and did the reorganization Again, I just wanna say, you know, a shout-out to all the CRI employees for all the hard work. again i just wanna say you know a shout-out to all the cri employees for all the hard work This has fundamentally changed our company, and we expect to do nothing but continue to grow from here forward. this has fundamentally changed our company and we expect to do nothing but continue to grow from here forward Thanks for joining the call. thanks for joining the call We look forward to speaking to you with again next quarter. we look forward to speaking to you with again next quarter

Speaker 4: This concludes today's conference call. Thank you for participating. You may now disconnect. This concludes today's conference call. this concludes today's conference call Thank you for participating. thank you for participating You may now disconnect. you may now disconnect